Minimalist Design in life

"From there to nothing, from scratch, this is our generation in the consumption explosion, brand-name flooding in the struggle to sublimate the collective private experience." We will know how nice it is to be really simple and clean. This is the designer Ouyang should ji once said a word. Every designer can go through a process like this, when the current diversified graphics and complex colors to find the north, back to the original picture, perhaps it is like a piece of white paper, from the most original state of nature, enough to let it take root germination, and even flowering. In this impetuous city, around more and more things are simplified packaging, abandon the gorgeous coat, with its unique low-key, simple and practical, touched the hearts of users.

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Return to a fundamental problem, design for who, for humans, in order to meet the needs of life, where people acquire it and fall in love with it, life. has been looking for a theme to write this blog, read a lot of design and subtraction articles, subtraction design, minimalist design have a certain understanding, this time mainly from eating (food packaging), wear (clothing), Live (indoor environment), Use (Close to life brand identity and the Internet) four aspects to briefly summarize the minimalist design in the visual application. May not be a special professional, the analysis is not very accurate, are the side of their own often see or contact with things.

1. Eat

Text and information "simple", solid color plus the product itself texture and shape even if not marked product name and specific information, its function, usability can be recognized by the user at once, so tempting food, see this packaging, it brings the sense of smell and taste has been formed in the brain, the desire to purchase also increased greatly.

Material "simple", remove all unnecessary processing and color, simple packaging, simply to the left of the material and function itself. Look at these simple packaging of coffee, there are really sitting in a sunny courtyard, take an old-fashioned hand grinder, with an afternoon, quiet taste that thick mellow.

2. Wear

Dress on our main from the color of "simple" to give some examples, in general, the best match of clothing not more than three kinds of colors. The streets often see some fashion talent holding up the banner of color, more through the bold, collision color, it is possible, but it is dangerous and fashionable game, wearing the fashionable moment to mix and match the master, wearing the failure to become a gorgeous kaleidoscope, then what way to avoid this problem, reduce color, to no more than three colors for the principle.

In contrast to a color or black and white as the main color, and then with different shades of close colors, such a simple dress, will not stimulate the eye, not abrupt, but also more engaging.

3. Live

Structural "simple", we recall a few years ago, home improvement, own bedroom, is not the bathroom, book bar, the bedroom is divided by the wall, the roof will also be made ceiling, the room is high, most people will choose the small-type living environment, structural deletion and integration, reduce smallpox, reduce modelling, reduce waste, Increase space utilization, maintain a sense of space, color is simple, unified, concise, practical, personalized minimalist design not only meet the visual enjoyment, more functional is more and more people like.

4. Minimalist design in logo and page application

"Jane" on the graph. The key lies in how to express the design form with the most explicit elements, only to put aside the appearance of things in life, and then use abstract, inductive, generalization, simplification and exaggeration to depict the most characteristic and the most essential character. The more concise graphics, the more in the shortest possible time to seize the user's view and pass the appropriate information. The panda as the theme of the logo on the use of abstract color blocks to form a representational form, but also in place to seize the characteristics of the panda.

A while ago, Starbucks upgraded the brand image, removed the inside and outside of the two circle and all the English alphabet, removed the black, only the two-tailed mermaid image, with 2 kinds of monochrome positive and negative, public opinion on its change in the standard has a variety of speculation, put aside Http://www.aliyun.com/zixun /aggregation/9371.html "> Marketing means and so on other than to say, at least you can see it is simpler than before." Reducing text and color is also a minimalist design in the identification of the two most common ways.

The evolution of the Nike logo also suggests that a concise form of character will replace the complex design that is most likely to be simplified in the text carrier of the message.

Minimalist design of the most representative country is Japan, whether in life or design, their starting point is always to save for the purpose. Because of the narrow space, light color and even white is a lot of use. The following pages, common features of which are large areas of white space, bright clean, carefree, simple, white is a can accommodate a variety of colors of the container, even if the color of the enchanting, as long as the control of the white area, very small picture can also have a sense of depth, the layout of the simplicity and information structure of a head to understand the most amazing place, The entire visual process will appear smooth, fast.

About the transparent white page, the left side of the navigation in the color is weakened, because the page is clean, no relevant factors of interference, even if not with the color is not without losing weight. Six bright colors converge on the bottom of the white is obvious, bring people is not dazzling instead is orderly, color matching is just right.

Lively and rich visual impact of the personality of the graphic, with pure color, Shanfanjiujian, beat, visual center point clear.

Large area of white, so that the figure, text, the bottom of the primary and secondary trenchant, more powerful visual impact. Page design in the overall use of minimalist design means, reading labor and information to obtain fast, white breathable, can allow users to have a lot of space to breathe and keep cheerful feelings to browse.

In general, minimalist design to simple, easy to use as the principle, to meet the needs of people's lives as a prerequisite, in fact, as long as we carefully observe, we can find around many with the social changes tend to simple but more focus on functional design.

Source: http://uedc.163.com/5626.html