Mobile application and mobile trend of group buying website

Less than half a year, the Internet "Hundred Regiment" has developed into a "Thousand Regiment War", China's electric dealers can not use the "fiery" to describe the word "fanaticism" seems more suitable for the development of the site group, unprecedented prosperity, the form of good. But in the analysis of the group to keep abreast of the market pattern, it is not difficult to find, group purchase site speed comparable to "Shijiang", but most of the active users of group buying sites, such as "very few." In response to the current situation, "Customer network," the marketing director Li Yang said, this and the promotion of the site, product advantages, service quality, System technology, interface applications have a comprehensive relationship, it is difficult to be solved from a single aspect.

The author of the country believes that the form of group buying site has a consumption appeal, market demand, because of its direct and clear sales system to reduce the intermediary process, for netizens to save the cost of shopping, by netizens sought after is also taken for granted. But thousands of large and small group buying network in the "War" party, so that netizens to increase the loyalty of the site, trust and proximity, it must be in a professional field has highlighted and advanced, forming a specialization and in-depth.

The author of the country has in the "Group purchase site is the Warring States era or bubble era" in the group to tell about the product and market content. This article focuses on the group buying site in strengthening the "field of precision" construction, focus on the "mobile" field under the Big Kung Fu.

The mobile application technology of group buying is ripe

Although the so-called 3G era has come, but due to a variety of conditions immature, the full mobile application of China's electrical business is only a dream. But it is more than sufficient to support the application of group buying. In the past, the application of the electronic business in mobile service was limited to the intermediate interactive links, such as registration reminders, turnover prompts, order determination, and not the key link.

But only hot for a few months of group buy network but because of its special goods, the mobile application of the implementation of a very thorough. Especially in the "buy order", "buy tickets", "group tour" and other service products, mobile function played a key role. Netizens simply need to rely on a message in the "Order password" or "MMS coupons" can eat, watch the show even in the tourist attractions to eat and live play one-stop. Of course, the support of the message is the site's powerful service system, customer service personnel order processing and follow-up services. But it does reflect the importance of mobile applications in group buying.

The biggest feature of group buying is the same product repeat purchase, the same product many people to buy. At this time, the application of mobile technology has an irreplaceable role. For example, a company to find the author of marketing consultants to buy a network, has sold Beijing Chaoyang Theater tickets, due to the delivery of the courier costs will eliminate the purchase price concessions. Therefore, the netizen chooses to go to the theater gate to take the ticket. and the website because does not use the short message application system, chooses the scene to call the Netizen mobile phone number to contact the purchase ticket person's way. With only 24 netizens, the invoice process lasted as long as 1 hours. Imagine, if the group purchase is a movie blockbuster, the number of tickets is 300, the scene of chaos can not imagine, the purchase site to pay the human costs, I believe it is far from enough to support the original group buy a meager profit.

Using a mobile-system group-buying site, it becomes straightforward to deal with the same situation. The first way: Netizens successfully achieve the performance ticket purchase, directly received a "Ticket number + Machine Master name + Ticket seat number + Performance content Introduction" message. To arrive at the scene, just show the staff to pick up the tickets, but also to prevent the repeated forwarding of text messages, many people to the phenomenon of false claims.

The second way: after the successful payment of netizens, the mobile phone will receive a "seat number and show time tickets" MMS. The way to take votes is the same as the above, only to the staff to see the MMS can receive tickets, according to the number to collect, will not repeat.

These two ways, not only to achieve simple, easy to operate, but also for today's mobile technology is not too demanding. Therefore, the application condition is ripe, in some number buys the net to also obtain the application. And no use of the technology to open the site, the proposal or the next some effort in this regard, saving small costs sometimes will be a waste of large costs.

Second, future group purchase mobile applications will require higher

In the mobile application to open up the unique advantages and competitiveness of the site, it is required in the future group purchase consumption and service process, the development of mobile technology will be more humane, scientific and professional. Because with the increase of group buy product, Netizen's increase, service Merchant's increase, the information interactive process and the speed must have the quality promotion.

Also take the ticket as an example, in the future of the consumption process should be achieved, after the successful payment of netizens, the site within seconds immediately feedback to the registration of a mobile phone identification code. This identification code, also generated in the "performance of the computer backstage", users do not have to go to the site to collect tickets to the staff, but in the admission of the mobile phone identification code to the ticket officer. The ticket officer can immediately know the time, quantity, seat number and other information of the purchase. In fact, this mobile technology upgrade applications, is only the tip of the iceberg. However, in a pragmatic manner, the author here only the affirmation can be achieved, and has the market application value of the recommendations.

Although only reduced one link, but also to the performance of the organization formed a request, but must be the future trend of development. The digital age requires the information symmetry and interaction of all links, so as to give full play to the advantages of electronic commerce, and to truly meet the increasing needs and needs of netizens. The biggest advantage of mobile technology is the absence of regional restrictions, and the biggest advantage of group buying is to save the economic cost of consumers, the organic unity of the two is the perfect optimization in time cost.

Therefore, in the future of group buying mobile technology development, suggest that the site or focus on the details of the development and application, rather than blindly pursue certain products profit points, "enthusiasm" is impossible to harvest!