Mobile dealer sales accounted for about One-third of the total sales of electricity dealers on Christmas Day

Absrtact: Christmas is a festival that attracts billions of of people around the world to celebrate, so nature has become an important online carnival day. The latest figures from IBM show that the amount of online shopping in the US this Christmas is 8.3% higher than in 2013. According to IBM's statistics,

Christmas is a festival that attracts billions of of people around the world to celebrate, so naturally it becomes an important online carnival day. The latest figures from IBM show that the amount of online shopping in the US this Christmas is 8.3% higher than in 2013.

According to IBM's statistics, mobile traffic accounts for more than half of all online shopping traffic (57.1%), up from 18.6% in 2013. In addition, visitors to these mobile platforms not only browse the goods online: mobile sales accounted for about One-third of the total sales of Christmas Day (34.8%), an increase of 20.4%.

As with previous data in the United States, iOS is still doing better than Android this Christmas. iOS users have an average value of 97.28 dollars per order, Android users only 67.40 U.S. dollars, the difference reached 44.3%.

iOS traffic accounts for about 39.1% of total online purchases, more than a 17.7% higher than Android's. More importantly, iOS sales account for about 27% of the total online sales, four times times the Android 7.6%.

The difference between Android and iOS partly stems from the latter's greater market share in the US. But the difference in sales is greater than traffic, probably because iOS users are more affluent than Android users. In addition, compared to the popularity of the iphone and Android phones, the difference between the ipad and the Android tablet is greater, while the large-screen tablet shopping experience is obviously better than the relatively small screen phone.

IBM found that smartphones contributed about 40.6% of Christmas shopping to 2.5 times times more than tablets, and the latter accounted for about 15.9%. Still, tablets contribute about 18.4% of net purchases, while smartphones are only 16.3%, with a gap of about 12.4%. Tablet users tend to have more money per order than smartphones, but IBM did not disclose specific data in this year's report.

However, IBM is still comparing desktop devices to mobile devices. The PC accounts for about 42.6% of the net purchase traffic, the net purchase amount is 65.2%. Consumers ' average orders on PCs are larger, about $107.72 trillion, above the mobile platform of $88.70, a gap of 21.4%.

IBM also disclosed two other interesting data:

The average order value for Christmas in--2014 was $100.33 trillion, 6.2% higher than 2013. The average consumer buys 3.5 items per purchase, down 1.4% year-on-year. This trend may indicate that consumers are more willing and better at using online coupons to ensure they get the most favorable prices.

-The average order value from Facebook is $89.80, and the average order value from Pinterest is $99.86.

IBM's data comes from its digital Analytics benchmark service, which tracks around 800 U.S. retail sites. The data are all on Christmas Day. Although Christmas performance is not as "black Friday" and "online shopping Monday", but still an important online shopping spree day.