Mobile Electric Business Change Life

China Mobile has a slogan called "Mobile lifestyle Change", which expresses a beautiful vision of China's move, but is true. It is not China Mobile that can change people's lives, it is a mobile electricity dealer.
First, mobile business data
    According to the DCCI published by the Electronic Business Blue Book, it is expected that 2013 mobile power will become the main growth of China's electricity dealers. Mobile operators will shift from the passive phase of natural flow to the active stage of enterprise development, the mobile operators and orders will account for the overall electricity flow and orders of 20% and 12%. The
report shows that the total amount of net purchases in China was 1.2741 trillion yuan in 2012, and 6010 yuan per capita net purchase. The number of mobile network users up to 56.22 million people, mobile network shopping total 25.15 billion yuan.
    The data from Taobao Double 11 shows that the day cat 1111 shopping Carnival mobile phone taobao Alipay trading volume exceeded 940 million. According to reports, Double 11 day, on average every 3 Taobao members visit the PC Taobao while, there is a member in the use of mobile phone Taobao.
    "Zero Bells knock, the first one hours, there are nearly 7 million users into the mobile phone Taobao platform, Alipay turnover exceeded 100 million yuan! 1:36 A.M., the mobile phone Taobao Alipay value of the transaction reached last year, double 11 full day to pay twice times the value of treasure transactions; the same day 13:36, the mobile phone Taobao Alipay turnover reached 520 million yuan, refreshing 2011 1 Quarterly Transactions total amount, and beyond last year, the United States "network Monday" Total sales of mobile network (about 515 million RMB).
Activity Day, an average of 3 Taobao members visit the PC Taobao at the same time, there is a member of the use of mobile phone Taobao, and last year this ratio is 5:1. "People-centric" mobile shopping freed the shackles of the PC, so that shopping can be anywhere, want to Amoy.
11th on the same day, Alipay sold millions of mobile phone Taobao sellers reached 76. At the top of Jackjones's official flagship store, the transaction amounted to $6.3 million a day, with two or three Ochirly official flagship stores and Gxg's official flagship stores. And women's clothing, men's, women's shoes, underwear home service and beauty cosmetics become mobile phone Taobao transactions most active category. "
Second, mobile electric business is the future of the growth of electricity dealers
The current situation of China's electric dealers is a single large, set up their own perfect electric business ecological chain. But at the same time, the problem that Ali department encounters is the electricity quotient population dividend disappears, new user grows feeble. At the same time, Jing-dong, when, Su Ning easy to buy the two polar forces also encountered the same problem, into a weak growth situation.
Looking for new user growth point, new market, this is the current electricity business enterprise consensus. The new growth point is the mobile electricity business.
as the Dcci report says, 2013 Mobile will become the main growth force for China's electricity dealers. Mobile operators will take the natural flow from the main passivePhase into the active stage of enterprise Development
Third, mobile electric business change Life
    Ma said, the electric business will basically replace the traditional commerce in the future. "The important thing is that e-commerce today is not a model of innovation, but a lifestyle change." Many people view it as a business model, in fact it affects a generation. E-commerce Today 1 trillion is just the beginning, now what is done is only the change of traditional retail channels, the next three years, five years, will enter the transformation of manufacturing, until the impact of lifestyle changes. "
I do not agree with Ma Yun's view that his words are ambiguous, because in the future the traditional and the electric quotient is the fusion form, not who replaces who.
But He Yi believes that the electric quotient that Ma Yun said is a kind of lifestyle change, will affect people's life style, this is reliable. The
Traditional electric power has changed the current business form to some extent, but it has not had the material influence to people's life style, because it does not have such penetration depth, affects people's life anytime and anywhere. But mobile electricity dealers can change people's lives.
    Think about it, mobile electric business has convenient, low price, personalized characteristics. With the increasingly rich means of payment, the power of electric business enterprises to promote, mobile electricity dealers will enter our daily life. In the future, our cost, travel, daily traffic, catering, shopping, leisure and entertainment payment methods will be more and more mobile.
When we are accustomed to mobile consumption, mobile electric business is already changing our lives.