Mobile finance to inject fresh blood into the structure of transferring mode

The Central Economic Work Conference held in December last year pointed out that: "The government should speed up the transformation of functions, create a better market competition environment, cultivate a market-oriented innovation mechanism, and actively act in protecting property rights, safeguarding equity, improving financial support, strengthening incentive mechanism and gathering talents." "Mobile finance is an important direction in the development of financial innovation, an important part of improving financial support, and an important platform for the development of finance." Speeding up the development of mobile finance can enrich financial service channels, perfect financial service products, quicken the pace of financial innovation, inject new blood into the way of transferring and adjusting structure.

Mobile finance is an important direction of financial innovation development

Financial innovation is the key to improve the core competitiveness of financial institutions and the service level of financial convenience, it is one of the most important impetus of financial innovation. In recent years, China's financial business and information technology to accelerate the integration, showing the digitization of monetary form, financial business information, financial services, the mobility of the salient features. In the new environment of rapid popularization of mobile internet, mobile finance adapts to the demand of social production and life in the information age and has broad development prospect.

The digitalization of monetary form changes the traditional way of payment. The history of financial development is generally synchronized with the history of world civilization. With the support of the human society through the Stone Age, the Bronze Age, the agricultural time, the industrial age and the information age, the monetary form has undergone several stages of the real currency, the metal currency, the credit currency and the electronic money, supported by metal smelting, papermaking, printing, electronic technology and modern information technology. Especially to the modern society, it further integrates with the financial business, the monetary form appears digitized characteristic. At present, the electronic payment tool of digital money form such as bank card and network payment has become the mainstream of social payment. The general situation of the bank's payment system in the second quarter of 2014 shows that the penetration rate of China's bankcard has reached 47.69%. The wide use of digital currency can save the resources consumed by the cash production and distribution, reduce the social cost brought by the cash circulation, and meet the needs of building a resource-conserving society and developing Pu-hui finance in China.

Financial business informatization significantly reduces operating costs of financial institutions. In recent years, information technology, financial services, financial data integration and development of the pace of growth, the financial sector gradually realize the transformation of business model, BPR and financial products diversification development. Large data, the innovative application of information technology, such as cloud computing, social networking and E-commerce, promotes the convergence of capital flow, flow of goods and commodities, promotes business operation intensification, modernization of management, greatly improves business processing efficiency and responsiveness, significantly reduces operating costs, and enables financial institutions to have a more sustainable and extensive financial services capability.

Financial services mobility to achieve all-weather financial services. With the popularization of mobile intelligent terminals and the acceleration of modern life, mobile financial service tools are more and more popular. The July 2014 China Internet Information Center released a statistical report showing that China's mobile phone users up to 527 million people, more than the size of traditional desktop computer users. The mobile internet enriches the financial service form based on the traditional wired network, takes the moving element as the characteristic, combines with more intelligent technology, and develops the direction of the diversification of the operation main body, the diversification of the service channel and the intellectualization of the application scene. People through the mobile internet can at any time, anywhere, carry out the financial business, enjoy all-weather, all-round, one-stop financial services, conducive to a more inclusive financial system, full coverage, competitive, sustainable direction of development.

Mobile finance to inject fresh blood into the structure of transferring mode

Finance is the blood of the modern economy. Mobile finance has the gene of "sharing, opening and interacting" of mobile internet, it has the advantage of service channel, wide service range, high service efficiency, adapting to the requirement of information age, and can inject fresh blood into the way of transferring and adjusting structure.

The important platform of accelerating the development of the general benefit finance. Mobile finance can not only carry out bank card business by relying on bank card reception network, also can access the mobile Internet to carry out online financial services, with line offline, business integration and development advantages, can effectively improve the coverage of financial services, availability and convenience, in line with the party's 18 plenary "decision" proposed "Pu-hui Finance" Development direction. Mobile finance, which relies on less infrastructure to expand the coverage and audience groups of financial services, helps to make up for the gap of traditional financial services in rural and remote areas, finds a better combination between service efficiency and cost reduction, and can solve the business sustainability problem of developing Pu-hui finance.

Promote the healthy development of E-commerce. E-commerce is an increasingly popular new business model, which can meet the personalized and diversified consumer demand. Mobile finance to get through the line under the two trading channels, able to explore new replicable, easy to promote the typical application of E-commerce, business models and service channels, can provide e-commerce enterprises and consumers diversified demand for financial services to effectively meet the needs of various social groups for E-commerce services, to help expand domestic demand, Create employment opportunities.

The emergence of new information consumption patterns. Information consumption has become an increasingly active consumption hotspot. Mobile finance has great advantages in the efficiency and cost of financial information acquisition, transmission and sharing, which can provide safe, credible and convenient financial environment for promoting information consumption, and effectively drives the upgrading of related industrial chains such as electronic manufacturing and software development. Moreover, with the development of mobile finance to platform and system, it has become the core carrier of social public transaction information, credit information and consumption information. The development of mobile finance will enrich the content of information consumption, excavate and release the consumption potential, enliven the information consumption market, and give birth to the new information consumption mode, which becomes the important force to push the consumption upgrade.

Promote intelligent city and green city construction. Building intelligent city and Green City is an important direction of urban development in China, which is conducive to the transformation of government functions. To deepen the application of mobile finance in the field of public service, not only can reduce the urban public transport, culture and education, health care, social security, day-to-day management, public welfare, life services, Enterprise services and other fields of service resources integration costs, but also to promote urban services and management to the direction of digital, intelligent development, to form multi-level, The modernized City public service system, promotes the city to provide the high quality, the equal public service ability for the different groups, speeds up our country resource-saving, the Environment Friendly Society construction.

Principles to be adhered to in developing mobile finance

In recent years, the People's Bank of China, the National Development and Reform Commission, the Ministry of Industry and Information technology and so on in the mobile finance standard planning, infrastructure construction, testing and certification system improvement, pilot promotion, industry support and so on to take a series of measures for the development of mobile finance has laid the necessary foundation for Looking to the future, mobile finance will enter a faster stage of development. Promoting the development of mobile finance requires the guidance and support of the policy, and the continuous innovation of the market parties. Relevant departments and financial institutions should keep the bottom line of safety and grasp the following principles.

Put safety first. Safety is the lifeline of the sustained and healthy development of the financial industry and the bottom line of the development of mobile finance. Without security, there can be no financial stability, not to mention financial development. Mobile finance is concerned with sensitive information about account management, personal data and financial transactions, and its product standardization and security are very important. In the development of innovative applications of mobile finance, the participating Parties should adhere to the "safe and credible, networking general" principle, the implementation of the Financial IC card security chip based on the online card trading mode, and always put the protection of customer rights in the first place, put yourself in the people's shoes, strictly implement the national and financial industry related standards and information security requirements, Let people enjoy the convenience of financial services at the same time, effective protection of financial assets security.

Uphold the concept of convenience and benefit. To enable more people to enjoy the financial innovation and information technology development results conveniently and economically, it is the goal of financial development and the foothold of the innovative application of mobile finance. All units should uphold the concept of serving the people's livelihood, from the business, products, services and so on to do a good job of mobile finance application innovation, so that people can really enjoy the benefits of mobile financial services, security reliability, ease of use, economic rationality, access to more humane and diversified financial services.

Adhere to the innovation and development of inheritance. Mobile finance set Intelligent terminal and financial IC card chip in one, is the function of financial IC card expansion and application innovation, is in the existing financial infrastructure and application environment of the inherited development. Since 2011, China's financial IC card promotion work has completed the Commercial bank card issuing system upgrade, accept terminal transformation, electronic cash across the line to deposit, close down the transaction and other important work, has been issued more than 1 billion, has become the commercial Bank new issue bank card mainstream products, the application environment has matured. These not only provide a good application environment, policy Foundation and industrial atmosphere for the development of mobile finance, but also open up a wide space for the innovation of mobile finance. Mobile finance should speed up the development of large-scale innovation, make maximum use of the existing financial IC card accepting environment, payment transfer and settlement system, financial security system and other financial fields of rich resources, avoid duplication of construction and waste, realize the intensive benefit of the inherited innovation and development.

Focus on business integration development. Mobile Finance is a trans-regional, cross-industry, trans-domain, trans-network financial innovation platform and multi-service integration carrier, with a wide range of business adaptation and service expansion capabilities. The development of mobile finance should pay attention to the characteristics of trans-regional application of mobile finance, to promote the Cross-sectoral collaboration between the management departments of the financial and public services, through the interconnection between the Bank card processing network and the mobile communication network, to realize the integration of the bank card business and the online banking business, to create a variety of new financial applications, to provide multi-channel, all-round financial services To play the role of mobile finance in the Trans-domain service, promote the development of commercial Bank from information service, transaction payment to electronic commerce and public service, and provide more safe and convenient financial services for the public to promote the sustainable and healthy development of the national economy.

(The author is the deputy governor of the People's Bank)