Mobile cloud services are emerging and promising

In the current information process, the integration of information technology and communication technology is becoming more and more close, which contributes to the blurring of ICT industry boundaries and lays the foundation for the integration of cloud computing and mobile Internet. In this context, the market competition has been a single software or hardware products competition, into the "terminal + Software + content + Services," the whole industry chain competition, hardware manufacturers, system developers, application providers, content providers, service providers, technology providers, Solution providers and other vendors are scrambling to enter the market competition, which the dominant enterprises will rely on the dominant position in the industrial chain to carry out the "vertical integration" of the industrial chain.

As a result, the development of cloud computing and mobile Internet integration, as well as the continuous integration of the industrial chain, spawned a "mobile cloud services" This new form of business.

Mobile cloud services usher in a major development opportunity, will promote their own industrial chain to continuously improve

The development of the information society is taking place at an unprecedented pace, and the innovation of business model, represented by cloud computing and mobile Internet, is intensifying the transformation of ICT industry and changing people's life. The "cloud service" based on mobile internet has become the focus of ICT industry manufacturers and has been favored by users. Because for manufacturers, the global ICT industry is undergoing value restructuring, the entire industry restructuring and fission is unprecedented frequency and scale to the depth of development, and change has become the consensus of the industry. For users, access to the "cloud" can be freely accessed by any device at any time, and it is easier to enjoy the services of a cloud push with powerful computing, storage, and software services capabilities. So in this context, mobile cloud services will usher in significant development opportunities.

In the continuous development of mobile cloud services, it will also drive its own industrial chain to build and improve. At present, mobile cloud service industry chain is divided into four main links: Service layer, terminal layer, transport layer and computing resource layer. The service layer directly determines the user experience and service form of mobile cloud service, the terminal layer is the display and operation Platform of Mobile cloud service, and the transport layer directly determines the transmission and carrying capacity of data and information. The main links of these four industrial chains are the mobile cloud service providers, the terminal manufacturers, the network providers and the service operators, which are embodied in the industrial bearing bodies. In the future, with the development of mobile cloud services, more and more manufacturers will be actively poured into the industry chain to inject new vitality and promote its continuous improvement.

Fig. 1 Panorama of Mobile cloud service industry chain


Source: Sadie Consultant 2012,01

Industry-level and personal consumer market demand for mobile cloud services is huge, the development prospects are broad

Mobile cloud services, it can save cost for industry-level users, improve operation efficiency and allocate resources rationally, which is an important guarantee for enterprise to realize transformation and upgrade and enhance its core competitiveness. It can also provide personal consumer users with more convenient and powerful service applications based on mobile terminals, bringing seamless and new application experience. Therefore, with the rapid development of mobile cloud services and the increase of users ' awareness, the demand for mobile cloud services by industry-level and individual consumer users will be expanding.

For the industry-level market, mobile financial cloud, medical cloud, E-commerce Cloud and logistics cloud services all have good prospects for development. This is mainly because of the development of China's overall informatization, the Chinese government has been vigorously promoting the industry information construction, especially in the industry and the people's livelihood closely related industries such as education, finance, medical, transportation and environmental protection industries are the focus of China's information construction. Therefore, mobile cloud services in the Chinese industry's application will also be from these closely related to the livelihood of the industry.

Figure 2 Industry-level mobile cloud services key development direction

　
Source: Sadie Consultant 2012,01

For the personal consumer market, mobile cloud storage, mobile SNS, mobile cloud security and mobile cloud music service attracts the great attention of users and is the most promising service application. This is mainly because mobile cloud storage is the base of mobile cloud service and also the application platform that carries other mobile cloud services; Mobile SNS Service is one of the most important entertainment service application services for users using mobile terminals, and is the key to embody "value sharing and deepening interpersonal network". Mobile cloud security will become the focus of the future mobile cloud service Application market as the number of users grows; Mobile cloud music is the core of improving service experience in the context of users listening to music habits for a long time using mobile terminals.

Fig. 3 The key development direction of personal consumption mobile cloud service



Source: Sadie Consultant 2012,01

Industry chain parties to combine their own advantages, actively promote the "mobile cloud services" landing

Telecom operators, Internet enterprises and mobile terminal enterprises are the key forces in the mobile cloud service industry chain, and are the core force to promote the development of mobile cloud services. For telecom operators, it has a natural resource advantage to carry out mobile cloud services. Because telecommunications operators have a strong IT infrastructure of physical resources and data Center computing resources, and control the network access layer of resources, these are different from other enterprises core resources. For Internet enterprises, in view of their demand for users have a deep understanding, so has been leading the mobile cloud service market development. For mobile terminal Enterprise, it is to develop mobile cloud service backbone, such as Apple actively build the ecosystem of mobile cloud service, with the iphone, ipad as terminal platform, icloud as cloud service platform, advance layout Mobile cloud service market. Such a strategy also drives other mobile terminal manufacturers to follow the mobile cloud services market, such as HTC, Huawei, Tianyu Lanton and other domestic and foreign manufacturers compete to launch mobile Internet environment Cloud service platform.

Although the interests of telecom operators, internet manufacturers and mobile terminal manufacturers are different, they are optimistic about the huge development prospect and the huge potential customer base of mobile cloud service market. Therefore, in these industrial chain of the core links to the push of manufacturers, will catalyze the "mobile cloud services" landing.

In the cloud computing industry attaches great importance to the application of the landing today, mobile cloud services will become a widely used cloud computing catalysts.

(Responsible editor: Lu Guang)