Mobile games revenue growth three times times the PC

Our correspondent Sinchoya the 2012 Chinese game industry event China Joy has fallen off the curtain, a game industry report released in the first half of 2012, mobile games users grew rapidly, more than 70%, far more than the overall game market growth. As of the first half of this year, the domestic PC games market revenue of 23.55 billion yuan, an increase of 16.9%, mobile net revenue 1.62 billion, up 54.4%. Mobile games revenue year-on-year growth rate has three times times the PC games market revenue. As the vane of Chinese online games industry, China Joy, which has been held for 10 consecutive sessions, has really played a certain role in pointing out the direction.　　The prospect of mobile games is infinitely optimistic, therefore, many online games, the big guys have conveyed the message that the future will increase the input and layout of mobile gaming. The slowing growth of PC games underscores the slowdown in the first half of the year, after years of rapid expansion across the industry. According to the survey data of China Gaming Industry Report (January 2012-June) released by the Chinese joy, the real sales revenue of China's PC games market in the first half of 2012 was 23.55 billion yuan, which grew by 16.9% in the first half of 2011, And the web game revenue 3.82 billion, an increase of 46.7%, mobile online games revenue 1.62 billion, an increase of 54.4%. In the past five years, the market share of PC games has decreased year by century, as high as 94.4% in the first half of 2008, and reduced to 79.4% by 2012. and data show that the number of PC games users 120 million people, compared to the first half of 2011 increased by 4.6%, web game users 205 million people, an increase of 27.7%. But both grew less than the 70.9% increase in mobile games users.　　This data shows that the current situation of PC games is not optimistic. For the slow pace of online games, state Press and publication Administration deputy Director Sun Shoushan at the China Joy meeting that there are many reasons, the most important aspect is, "innovative ability is insufficient, the current market works, theme play single, some game technology low, or even direct plagiarism." The problem has been raised, but it has been overshadowed by the rapid growth of the market. As the market slows down, problems are emerging. , in addition, the lack of fine works, weak international competitiveness, management work lag is the current PC game is facing the main problem. In the domestic market, as the game homogenization competition, the player's attention is shifted by more mobile applications.　　To perfect the world, grand, nine cities and so on as the representative of the game companies, have tentacles to reach the overseas game market and the domestic mobile game market. Hand to change the "new favorite" intensified industry giants competition in the PC network game gradually attributed to the dull, because of the rapid development of mobile Internet, the development of the game has brought opportunities. Mobile phone and other mobile end of the game is rapidly rising. The report shows that by the end of 2012, China Mobile (micro-blog) online users will reach 0.98Billion people.　　Since the first half of 2010, mobile games market real sales income began to speed up, from 440 million yuan to 1.26 billion yuan, the market share from 2.7% to 3.9% or more. In the tenth session of the world of joy, the gaming industry has its own "Twelve-Five" transformation, and this time, Joy gave the direction of mobile games. Mobile gaming has predictable advantages, its development cycle can be shortened to the original one-fifth or more, research and development costs can be reduced to the original one-third or more, the user entry threshold is lower. Therefore, the mobile phone game by a number of industry bosses described as "to drive the development of online games industry's next growth power."　　So although the mobile games is still in the early development of the state, and the client game sales revenue, mobile phone games sales revenue is only a fraction, but the games giants have begun to launch competition. Shanda games have been launched "Jag handed Down", "Rainbow Island" and other mobile games, and in the second half continue to launch a variety of mobile games, Tencent game from last year began to layout mobile gaming market, launched the "QQ Happy Kingdom" and other mobile games; NetEase last November launched the first mobile game, "book Big Giants are working with the technology to develop mobile phone games and so on.　　This series of actions, all convey a common message: Hand tour will be the future of Chinese game products new growth. Blue Harbor Online CEO Wang Feng said, although now mobile gaming is still in the early stage of exploration, but now have to do, because the manufacturers in the layout. Liu Luyuan, executive director and chief executive officer of Cyber Dragon Network Technology Co., said, "The overall size of the mobile gaming market is still small, so its growth rate is reasonable." "Net dragon quite a lot of products are posted on the mobile phone platform, therefore, he believes that the rise of mobile games" just started ", a year or two of the overall development trend will still be very fast, and more and more users will choose this form to play games.　　But with the entry of client network game and web game Enterprise, the competition of mobile game industry will become more and more intensified, cause the cost to raise, the scarcity of channel resources, the competition of talents and products, how to grasp and solve the contradictions also become the most important thing in the future development of hand tour. Mobile gaming is expected to be the tipping point of the entire gaming market. Chen, chairman and chief executive of the company, is bullish on the future of mobile gaming. He said that at present the Internet game development is swift and violent, the future likely rise of the game platform is the handset, especially the smartphone and the tablet computer.　　"The performance is stronger, the screen is more and more clear, each major carrier charges continuously downward, these are the mobile phone game rise factor". "In fact, I think the mobile game should be more popular, now everyone is using smartphones, performance is much better than before." And young people now have very little leisure time, not to mention the time-consuming and laborious large-scale online games. "Game enthusiasts said, they usually tired will play the latest mobile phone games," some (game) screen is not worse than the PSP or something. thus，And the increasingly mature traditional client online games market, although the hand tour market is still in its infancy, but the prospects are very broad. First of all, mobile phone performance is rising, stimulate the growth of mobile phone game demand.　　At present, some mobile phone experience and effect is no less than the game on the PC, the vast number of ordinary users to swim the enthusiasm has not been allowed to ignore, the user needs to be stimulated, brought directly by the growth of the market. Second, the mobile application store on the line, will increasingly promote the development of the hand-travel market.　　After Apple's App store, for example, Nokia, Google, Microsoft, and BlackBerry (Weibo) have launched their own mobile app stores, becoming the biggest and most popular mainstream apps.　　Finally, High-quality mobile phone games will become the hand-travel market tipping point. To sum up, in spite of the difficulties of hand-travel there are many, but practitioners do not look at the future of a good swimmer's space, Blue Harbor online CEO Wang Feng said: "I think the page tour and hand tour will be the future of Chinese game products new growth point." "Now mobile gaming is still in the early stage of exploration, as long as more efforts in mobile payment more mature future, mobile phone games will become the whole game market tipping point."