Mobile interconnection industry becomes the key to development

In the first quarter of 2012, mobile power companies have gone beyond mobile value-added services to become one of the largest mobile internet segments in the country, accounting for 42% of the total size of the mobile internet, according to a report released recently by the National Analysis Agency, Eric. One of the mobile phone Taobao accounted for nearly 80%, Alipay (micro-blog) mobile payments become the key to the growth of mobile power.

With the solution of the bottleneck of mobile payment, the growth rate of the mobile electric quotient is much higher than the market overall performance. April 26 Iris data show that the first quarter of 2012 mobile e-commerce transactions amounted to 6.67 billion yuan, the year-on-year growth of 530.1%. The overall size of the domestic mobile internet market reached 15.87 billion yuan, an increase of 167.2%. The total share of mobile internet has reached 42%, and it has surpassed the mobile value-added service for the first time.

Eric said that the mobile phone Taobao accounted for 72% of the overall size of domestic mobile internet transactions, is in a leading position.

The domestic mobile electricity business development is swift and violent, according to Taobao Wireless previously released data shows, by the end of March, the number of independent users Taobao mobile phone has more than 100 million, is expected to refresh to 200 million year. Over the same period of time, data from Alipay showed that the number of users paying for Alipay on a daily basis was 6 times times that of the same period last year, and the rate of activating 60,000 users per day soared.

And the mobile industry, including the electric Company, is stepping up its layout, and from the early stage of goods and business display, quickly upgrade to display, order, payment integration. Where to go in the recent promotion of upgraded version of the client, as a result of the use of Alipay "security payments", so that the real mobile phone to buy tickets.

Similar to mobile phone software + Alipay security payment model has become the industry standard. It is reported that Taobao, when, Amoy, the United States and other hundreds of companies have access to business, and Taobao Travel, Android Market, pearl three countries, CHE, UC Browser, such as mobile clients also completed mobile phone purchase tickets, mobile games, mobile phone purchase color and other mobile services. Where are you going? Network (microblogging) wireless product director Yangchangle said that the use of Alipay fast payment can save 60% of the time to pay the mobile phone, promote the ticket and other merchandise sales growth.

However, despite the large number of electric power companies to seize the mobile market, but there are still a lot of electric operators can not quickly layout. Some of the electrical vendors have not yet developed a platform-wide client, such as no built-in payments, that is, only for the display of goods, or through a higher cost of goods to the payment method to complete the purchase, many users call in the client built-in payment in order to achieve such as recharge, purchase, such as full functionality
According to the industry analysis, most of the current analysis agencies will be users in the phone to complete payment or the next single account into a successful transaction. He pointed out that, according to the strict concept of mobile phone transactions, should be a distinction between the removal of mobile phone orders, offline payments (such as cash on delivery), so the use of the advantages of the mobile phone Taobao market share may be as high as 90%.

(Responsible editor: Liu Fen)