Mobile Internet and online education are all ranked above this list.

Whether in the new Oriental, the traditional business model of MOOC, which is represented by the net school, or is the new online education model such as "YY education, Taobao classmate" Consumer-to-consumer electric quotient mode, all in the idea to try to ride the east wind of the mobile Internet, pioneering their online education in the field of the market. It can be seen that the mobile Internet in order to open up the site for online education, but also the domestic competition in the market to render the war more intense.

At present, the industry's integration of mobile internet and online education is focused on the consumer-level domain, that is, to C mode. But in the to B model, the enterprise-level talent training mechanism, the discussion is quite calm. Relative to the field of "C" rolling smoke, to B is a vast "blue sea."

"I've been training for so many years, and online education has been done in the past few years." But now, because the advent of mobile Internet, I feel most likely to change the learning mode. "Keylogic, the founder and senior vice president of Kellogg (Chen), said in the release of the enterprise-class education product," Scho, "with our experience in the corporate talent training of Kellogg for so many years, if we fail, then the market for enterprise-class online education products, We can only count on bat in the future. ”

Learning must be potential and change, for enterprises, talent training should be so, embrace mobile internet, embrace O2O. Through years of talent training, Kellogg has analyzed whether it is learning skills or learning styles, and is training managers as the center to develop training content. But in the mode of mobile learning, we must change the idea and construct a training system with learner as the center. This shift in thinking comes from a more sober understanding of the learner.

Kellogg's study of training managers and trainers found an interesting phenomenon: in training managers ' perceptions, they believe that the participants in the training are "self-motivated", that is, the trainer can realize the value of learning, and willing to pay the corresponding price for learning. However, through the survey of participants, the majority of trainers are "that is to learn", that is, they all agree that learning can improve their self-worth, but do not want to make much effort to study.

Mobile learning has undoubtedly become the best choice for such "that is the scholar". The future of online education is also redefined by the advantages of the mobile Internet, which is always online, proactive, portable and easy to carry.

The problems that beset face-to-face and traditional online education in the past will become the value of mobile learning. The low sustainability of the landing learning platform caused by the learning inertia of learners will be solved under the characteristics of mobile learning forever online. In addition, due to the high working pressure of the learner, the initiative of learning is lacking, and the active push function of mobile learning can also be given to the learner to help. Also, the fragmentation and timeliness of mobile learning can be a boon for commuters who are busy with their daily work and who have no time to specialize in all kinds of training.

"Future mobile learning is not just about putting offline courses on the Web, or making an online app," he said. "You have to start with the customer experience scene, and then trace the technical process to find the answer, not to the contrary," Chen. If the experience scene is divided into two parts to understand, first of all, from the "learning" point of view, the product should not be introduced to the knowledge of the system too much, but to the theme of concise and focused on the fragmentation of dissemination. Secondly, from the "use" aspect to conceive, namely treats the conventional question to preset ready-made solution, for the special question again by the expert answers.

For the enterprise talent training products, the most difference between the market and the consumer education is to pay attention not only to the learner's learning effect, but also to the training managers to provide a clear feedback of learning results. Mobile learning can provide managers with cloud management, can timely view the use of learners, and can be based on these feedback data to understand the current status of trainers, but also to provide support for the subsequent training model, which is now popular large data a new application mode.

Perhaps for enterprises, the use of mobile learning model to carry out the internal talent training is a bit ahead, the relevant platform construction is also in the exploratory stage. But look at the current consumer-level online education market lively scene, we have reason to believe that in the enterprise-level online education model, mobile learning products in the future will also appear breakthrough.