Mobile Internet profit model is scarce 50,000 applications include malicious ads

This reporter He Jun although mobile interconnection to mobile phone terminals is now hot fried, but so far, almost everyone has failed to find mobile interconnection profit model. In fact, mobile interconnection is not simply about porting the traditional internet to mobile phones.　　Further, even if the content of the transplant in the past, it is difficult to copy the profit model to the mobile phone up. Small screen can't carry too much advertising the traditional internet is a big profit model is advertising, including Sina, Sohu and other portal sites, advertising revenue accounted for a considerable proportion. However, this important profit model can not be transplanted to the phone, because the phone screen is too small. On such a small screen, and constantly pop-up ads, the user's experience is intolerable. Surveys show that the "notice column anonymous ads" as the representative of the mobile phone malicious ads to users complain, but helpless.　　In particular, its "anonymous push", "can not be closed", "Mandatory download" and "malicious deduction fee" and other rogue characteristics, so that most of the main Android machine. Qihoo 360 Vice President Li in an interview, said: "This year, 360 Security Center received a large number of Android users reported that frequent notice of the harassment of advertising." After 360 detection, bundled notice bar advertising plug-ins have more than 50,000 applications, most of which have anonymous push ads, forced download software and can not shut down rogue behavior, and third-party advertising companies and application developers division of labor clear, common profit. The evidence suggests that the domestic mobile internet is forming a chain of mobile-phone malicious advertising, which is the core of a mandatory, anonymous notification bar AD. "While the number of users of Android phones has continued to grow rapidly, most users have not been able to bring real revenue to developers," said Wanpo Century CEO Huang, a third-party mobile advertising platform. Based on the differences between Android and iOS and rampant piracy, even in many well-known applications, developers are still in the stage of profit-making, and a variety of third-party advertising has become the main way most developers profit. Some developers, in order to quickly increase revenue, even at the expense of user experience, a large number of embedded in a number of anonymous, forced push ads.　　"Malicious ads violate the legitimate rights and interests of users of mobile phone ads appear rampant, then there is no relevant laws to restrain this behavior?"　　In this respect, Beijing surplus law firm partner, Zhongxiaoxie Lawyers Group member Jiang said, "Notice bar advertising itself has not violated the law, but if the notice is improper, it may violate the legitimate rights and interests of consumers, such as the law of the right to know, the right to choose, the right to withdraw, property rights. Jiang suggested that a new product should first carefully analyze the relevant legal risks, and then take into account the interests of all parties, and its highest purpose is to meet and improve the satisfaction of consumers, when the relevant laws and regulations are not complete, by the strength of the enterprise or industry pioneers, to develop appropriate rules for the product, is also to ensure the healthy development of the market needs, but also the social responsibility of enterprises, after a period of development and testing, rules such as trueTo protect the interests of all parties, in line with the relevant needs, with the practice, and may even be adopted by the relevant State departments, and into national or industry standards.　　Mobile advertising should not be blocked in the mobile internet does not find a more appropriate profit model, in order to mobile Internet development, but not all of the mobile phone advertising ban, then, how to grasp the "degree" has become a cornerstone of the current standard. In this respect, the original Chinese army Software Park editor Mi Xiaobin suggested: "Because the mobile phone and the PC to receive advertising channels are different, the basic mobile phone access to traffic, resulting in the general need to accept the advertising flow charges, easy to cause mobile phone users disgust. suggested that the specification notices the advertisement, gives the user to know the right, for example in the application name adds So-and-so ' the advertisement version ' the word, or in the application introduction explained contains the advertisement. "360 vice President Li said," any advertisement has its rationality ", but in order to better survive, the need to distinguish between malicious and non-malicious ads, therefore, the need for multi-party consultation to develop a defined standard, so that users of malicious advertising identification rule-based, when the health or reasonable ads will be trusted. Only in this way can our industry be better developed.