Mobile medicine continues to be popular and development, medical electricity Shangyuan to

There is no doubt that mobile medicine will continue to be a hot development trend.

2014, the Mobile medical field of financing cases and the amount of explosive growth, as of November, a total of 31 cases have been completed, and the total amount of USD 499 million has been announced; almost every two months, investment agencies have made large sums of money to the Internet, with major investments tending to mature enterprises and concentrating on the C round. The Tencent fund injected 170 million dollars into the Internet medical field for two consecutive months.

From the distribution of investment projects, altogether 58, there are mainly four kinds: wearable equipment class to obtain investment amounted to 16 projects, medical service class to obtain investment amounted to 10 projects, the mobile medical application class obtained investment amounted to 13 projects, the Health application project class obtained investment amounted to 6 projects.

Mobile medical data show that the current mobile medical app reaches 2000 variety. Mobile medical app is mainly divided into five kinds, including pharmaceutical products, the application of professional information to meet professional inquiries, to meet the needs of medical inquiry application, appointment registration and guidance, consultation and Comment service platform.

Spring Rain Doctor founder Rui that 2015 China Mobile medical Market has officially entered the "Great Sailing era", and the core will be medical to the center.

In his view, the process has shown two major trends: one is hospital intelligence, including third-party testing, chain hospitals, doctors clinics, medical companies, community clinics, surgery centers, and the other is the supply of new medical services, including online diagnostics companies, gene testing companies, wearable equipment companies, transnational medical agents, Health O2O Door-to-door service, doctors group.

In Rui's view, the medical services originally concentrated in hospitals will be fragmented in the future, and even doctors can be replaced by online diagnostics.

Pharmaceutical electrical Business: "Year of the Year" to

2015, the Internet Drug sales policy restrictions, entered the countdown to the floodgates.

"The draft on the administration of Internet Food and drug management measures" has been finalized and may be announced earlier than the market expectation. Industry authorities told the first financial daily.

Previously, the final opening period of this major policy was widely expected to be 2015 "two sessions" before and after.

For the drug production and management industry that has been highly regulated, "Internet sales liberalization" is not only a simple channel widening, but also a difficult change in the regulatory thinking.

"Compared to other industries, the pharmaceutical industry's Internet development is the overall lag, but the pace of development is very rapid." Sheng, vice president of China Pharmaceutical Enterprise Management Association, forecasts to the first financial daily that the policy dividend of the medical and pharmaceutical companies is coming fast and that the overall industry development will break out in the next two or three years.

China Electronic Chamber of Commerce published data show that in 2014, China's pharmaceutical dealers in the size of the transaction is expected to reach 6.8 billion yuan; in 2013, China's pharmaceutical electronic commerce scale of 4.26 billion yuan, accounting for the entire E-commerce market only 0.7%, but rapid growth, compared to 2012 years of 1.66 billion yuan, 2011 400 million yuan , with an average growth rate of more than 200%.

But another industry reality is the low profit dilemma--in 2013, China's pharmaceutical industry, the average gross profit margin of 19.3%, the cost rate of 20.6%, the average profit margin of 1.3%, a small number of companies to achieve profitability, net interest rate is not more than 2%, only the United States 20%~40% giant chain of electric power.

Sheng that policy barriers are the biggest obstacle to the development of the industry, in particular, prescription drugs and health care-domestic drug terminal sales, prescription drugs more than 80%, to medical institutions sales-oriented; Because online pharmacies can not be combined with Medicare, new farming and other medical security system, in the online pharmacy to pay when the drug payment can not use the health insurance card to pay, Sales growth in retail pharmacies, including online pharmacies, has been very limited.