Mobile multi-Platform vs single system: Samsung left Nokia to the right

South reporters Fangnan The third CDMA World Forum and 3G Internet Mobile Phone conference, a few days ago in Guangzhou, the major terminal manufacturers, dealers at all levels of the country, chip manufacturers and application developers converge, Challege CDMA industry chain development.　　Samsung Electronics to high-end flagship mobile phone W899 as the representative of the full range of Terminal products debut, and received CDG issued the CDMA Industry Achievement Award. Yesterday, foreign quoted Nokia CEO Elop said, "Although the new N9 phone has a huge response, but still will give up the Meego operating system." "This means that Microsoft Windows (hereinafter called WP) system will be the future Nokia high-end smartphone platform is the only option." However, this "single platform" strategy is not all the choice of brands, Samsung has insisted on Android, WP, Bada "one can not be less." "Samsung has been using a variety of mainstream smartphone operating platform strategies to meet the changing needs of the market and consumer end products."　　"said Tong, director of the Samsung Institute of Electronic Communications. Take into account the mobile "multi-platform" according to the Market Research institute comscore Survey, the market share of the Android operating system in 2011 Q1 up 34.7%, become the world's largest smartphone operating system. "Tong expressed Samsung's emphasis on the Android platform, saying the future will strengthen the leadership of Samsung handsets in the Android phone market," he said. But he also stressed that Samsung has been insisting on multi-platform strategy. "To CDMA2000 terminal product line For example, in addition to Android system models, Samsung has self-developed ' bada ' intelligent operating system models, but also the use of WP system models." He believes that an open mobile operating system will become the mainstream of the market.　　As for supporting a variety of operating systems, it is to meet the needs of different consumers, the goal is to "provide a suitable mobile phone for each type of life" vision. It's a stark contrast to Nokia, which has a very different approach to the system. According to foreign reports, Nokia has decided to abandon the Meego system, coupled with Symbian software development of the overall outsourcing, WP system in the Nokia high-end smartphone "uniqueness" was further established.　　The strategy is similar to Motorola--the company's smartphone is now only a platform for Android. "When it comes to Android, Motorola is in a crisis and it looks like Nokia now," he said. "Nokia and Motorola are using a single platform strategy to cut research and development costs," said Yang Qun, chief analyst for mobile phone consultancy and policy.　　Similar to Sony Ericsson, which has wholly acquired the original Symbian's UIQ system, it is now the only Android that has been pushed because of poor market performance. As for Samsung, Yang Qun that the company is similar to HTC, is on the rise, AndroID and WP are doing. "For them, multi-platform is not a problem but a promotion, and naturally it doesn't change the need." "The market share of Samsung mobile phones has reached 16.1% in the first quarter of this year, and the distance between Nokia (25.1%) is getting closer," Gartner, a research institute that emphasizes industry-wide dominance, says.　　Samsung's shift to high-end smartphones, such as the Galaxy product line, has led to an increase in average sales prices, offsetting a rise in raw material costs, analysts said. Multi-platform means richer product lines.　　In the recently held "2011 CDMA World Forum", Samsung will focus on showcasing the young market I559, I569, I579, high-end flagship products i909, W899, business people customized models W799, W899 and so on. In the face of the highly competitive CDMA market, Tong said Samsung's products cover chips, screens, operating systems, application software and other core technologies, with a whole industry chain advantage.