Mobile phone users tend to add more ads than charges

Advertising in mobile devices is not only popular but also has some effect, according to Jiwire's survey.

A survey of nearly 1000 smartphone users found that more than 50% of users said they were involved in the ads. In the last one months, 18% of the deals were made as a result of ads for mobile apps. In addition, more than half of respondents said they were willing to provide their own location to get ads related to themselves. 76% of respondents said they were willing to opt for free support ads between free advertising-enabled apps and an app that didn't support advertising but paid for it.

These findings are good news for companies such as Fousquare and Gowalla, who are able to get sepcial deals from advertisers based on their location information (this should refer to the advertising business that is more relevant to the user's location). The good news for Apple is that Aplle will be selling the iphone 4.0 OS this summer.

David Staas, Vice Minister of Jiwire Marketing, said: "When people are on-the-go (this should mean that mobile phone users are walking at work and so on) the perception of mobile content and advertising is completely different from the strength of the home or office, Nearly half of On-the-go mobile phone users say they are more willing to interact with ads that are relevant to their current location.

The report also found that more than 40% per cent of respondents used apps for more than one hours a day (most popular for Facebook), with an average of 22 apps on their handsets.

Here is a specific chart. Click to read the full text view.