Mobile power business: not channel expansion, but a new business

Before opening, let's take a look at the three electric dealers ' judgments about mobile electric operators:

"We told Alibaba's wireless team, your duty is to destroy Taobao, when you put out Taobao, it is the time of success

。

Alibaba Jack Ma

"Ten years ago, I was doing web-side technology with Chen, and then we were going to start again on the mobile side." ”

Silver Thai Network CEO Liao Bin

"We (Jingdong) are not because the mobile internet is growing faster than the PC, so we need to speed up mobile Internet input, but we define the mobile Internet as everything in the future." Not a supplement is subversion. It's not that it's another thing that goes hand-in-hand with the computer, and we think it's everything in the future. ”

Jing Dong Liu

Perhaps you would ask whether these ideas are deliberately exaggerated for gimmicks? And look at what another big-business guy is doing: over the past few months, he's been taking a mobile phone with pad office, and "forced" every guest president to do the office must also move, of course, this process is painful, will be accompanied by a variety of not adapt. That year, Lei for the founder of Millet is also carry a bag of mobile phones, and forced himself to use mobile phone to complete all the work and social communication. Only then can we understand why moving is the future.

In my opinion, in the past more than 10 years, many enterprises from the web end of the Electronic Business system architecture and user data accumulation, these are only the basis for change, only with the help of mobile Internet, and then add a social seasoning, can really stir up a new commercial cuisine.

Last week, the media since the launch of a cottage conference online interview every guest Assistant President, Mobile Innovation Division head of Shanyi, also makes the old in 2013 ambush in a surprise to the surface. This new department in every guest is a level department, directly to the aging report, and aged recently in the whole Quanzhou shoes Shangfeng will also specifically stressed the mobile customer's performance, said "Every customer registered users have more than 70 million, and 30% of orders from the mobile end."

Every customer's mobile innovation Division also carries the sales task, however, Shi Yilai is not willing to outside the perspective of new sales channels to understand what they want to do. "The new platform and model is no longer a traditional approach based on traffic, and it integrates more innovation with user interaction and precision marketing." "The new pattern is emerging, and the task of aging is to create new models and product innovations," Shanyi said.

This seems a bit boring, trying to use the concept of "small trends" to explain what the mobile innovations are all about:

The first small trend is to do precision marketing. Every guest has a representative operating company recently just helped on the micro Amoy registered "I am a guest" Taobao public number, it is also a demo of the recent upsurge in personalized subscriptions. And where the guest app is also recently done inside, encourage users to subscribe to their own most needed or most concerned about the content, and the background will also be based on the user's purchase behavior, location, their own attributes and other data, personalized recommendations. The ultimate goal is to achieve a thousand-faceted precision marketing concept through a large number of data accumulation and mining analysis.

The second small trend is customer service to become an intelligent shopping guide. Imagine, every guest in their own app embedded some "class micro-letter" dialog button, when you want to buy a product need to consult, you can in the Product Details page of the button on the direct inquiry: Little Vivian Shoes, this pair of trousers have XL code? Or do you think the introduction of the product is not detailed enough You can also ask the guest to send you a model to try on the catwalk video. Does this feel like a "one-on-one" VIP service?

Where customers also do intelligent customer service on their own micro-credit public number, for example will open "every guest Wei", "goods to notice", "Commodity Quiz", "One hour" and other new columns (see below), encourage users to pick up the micro-letter and the customer communication. For example, after your purchase of the clothes arrived, Van Wei will send a message that you should not take photos or voice sharing of the feeling of new clothes, and the system will automatically link to this product, the completion of the drying sheet and evaluation process.

Shanyi, where customers in every interaction with the user's interactive communication, the user Shopping Guide transformation, "In fact, customer service is sales."

The third small trend is the reverse reengineering of the enterprise process by mobile innovation. For example, mobile guest has a hidden idea, is to let every customer's product line actively through the app or micro-trust platform and users to carry out in-depth interactive communication, and with the help of large data mining technology, to complete the order transformation. In the process, customer service will be to the intelligent Shopping Guide development, the content of all products exhibition tends to multimedia, the enterprise departments will be more willing to quickly collect and feedback consumer information provided, this diversification and rapid effect is significantly better than the Internet model.

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