Mobile Power trader Usher in "Small Time"

Micro-letters have long been no longer a delicacy for new-sharp people. As the mobile Internet becomes our habit, the users of micro-letters are starting to look for new ways to play.

The media is only the first step for any product that gathers popularity and makes the user sticky. Then everyone will start thinking about how to make money. The way to profit on the internet is just a few, advertising, games, electricity.

The most intriguing thing is the electricity quotient. Wemedia's micro-credit application industry summit, the whole afternoon, was talking about the new game of Mobile electric. Black beans believe that mobile electric operators have entered the "small era." If the micro-BO, micro-letter to complete the information to the center, that people began to expand the electricity quotient, the electric business will also go to the center of the.

For most entrepreneurs, trying to make a big platform is too difficult, at least in the short term, you can not do a Taobao or Beijing east. And since the big companies agree that mobile Internet is a competing era, as well as a bit of deep, and platform cooperation, because the mobile phone will be the whole world connected to the net, you do not have to worry about the future, each subdivision has generated 1 billion or even tens of billions of companies opportunities.

Before we look at how a small-time electric dealer can do this, we need to find out how to get along with micro-letters. Tencent Micro-credit business Group senior business manager Liu Han Tao told the micro-letter to do things-"Connect, open, service."

We are no stranger to connection and openness. We have already disclosed these goals in Ma's speech last year. A series of micro-letter actions are also closely linked.

Connect everything, is the micro-letter slogan, on-line three years of micro-letter has 396 million active users, more than 20 languages, more than 200 countries and regions. Black beans have always felt that micro-letter so-called "connection" is to help "people" to do the extension.

The earliest connections of the people to the little letter began to do, with the ability to text, the ability to language, slowly with the smartphone function constantly upgrading, using his camera, the microphone rolled out a shake, sweep, speech recognition, these capabilities are enhanced by the connection to build, Through the human connection May 2012 micro-letter launched the external interface, the current mobile application Open is 67000.

Tencent in the electric business of a series of capital movements, such as on the public comments, Jingdong investment and asset entry, it explains another thing, the electricity business, Tencent intends to give more professional people to do.

Black beans feel, perhaps Tencent's intentions do not want to have a large platform to grow, and then abandon it. So in the above small businesses want to live well, Tencent's services to do well. This is the logic of the micro-store, Liu Hantao said: "We develop a small shop in fact the main purpose is not to say because the third party to compete for a market." "Micro-letter Store provides the basic power of the electrical business, to the lack of technical capacity of some small sellers, to help them complete the business including some commodity management, pricing management, shelf management, and so on.

Black Bean analysis Here, "small time" is ready. Since the micro-letter store has lowered the traditional retail threshold, the remaining space is rich and diverse services. In the "small age", the scale can bring more and less advantages.

"Pocket Pass" micro-letter Mall founder White Jay is a case to tell about this small era. He is most concerned about women's clothing, mother and child, beauty makeup and other categories. Black beans feel that the common denominator of these categories is non-standard, word-of-mouth effect is obvious. The various services on the mobile internet are connected by social connections, the most suitable for the small age is also the obvious category of Word-of-mouth effect. This does not need me for example, the cosmetics counter mm laborious breath, also inferior to your boudoir honey to tell you so-and-so cosmetics.

Apparently, the white Jay has been sensitive to the difference between PC and mobile electric. So he firebrand said: "Now on the online retail platform to do a particularly good women's clothing sellers, more than 99% of the goods are rotten!" ”。

Because in the entrance level platform if want to sell good, must spend very big strength marketing, the marketing cost will be very high. He probably measured, a women's clothing seller has 30% of the cost is the goods, 30% of the cost is marketing, 15% is logistics and after-sale costs, there are 15% or even more in the packaging of goods, photography, the decoration of these stores, as well as personnel costs above. A women's clothing seller can do 10% of the gross margin has been very good. So they sell 5 pieces or 50 pieces of marginal cost difference is not very large, if the guarantee of gross profit, can only steal the cost of goods, production costs less, the quality of products must be poor.

Play to "small Time" is Taobao and the second batch of Jingdong sellers, because in the entrance level of the platform, he spelled traffic has not spell, but they found a new opportunity in mobile power. They play well are "on the new notice", which compared to the traditional PC, is actually a step closer to the user, increased interaction, the social play more closely. In the past, micro-Bo micro-letter fan management is dead, nothing more than the channel to push ads.

Black beans think a few electric circle said the very vulgar word, "small but Beautiful", "C2B" are in the mobile electrical business in the small era of implementation. To succeed in this small time, we must run a good circle and do well in the social networking of electric dealers. The other is to express your personality, the world is so big, and your kind of people certainly many.

Black beans to the small age of the feeling from the recent life of some things happened. For example, my girlfriends after the birth of a baby leisure nothing, her hobby to try in the electricity quotient, every day she selected carefully select household items, has not been careful to make the hobby into a career. Such people in the Black Bean circle of friends, there are at least seven or eight.