Mobile products go to sea report: How to make foreigners ' money

Not only the United States overseas, but also Europe and Latin America and the vast world. Article | Colin if the current domestic mobile internet products do an incomplete inventory, it will be found that most of the companies that have been listed overseas in the last two years have a world of their own, such as the cheetah movements that have just been listed on the NYSE, and the 2013 Hong Kong and NASDAQ Interactive and state digital exchange respectively. And the Internet companies that can make money, in addition to gaming companies, almost all of the income from overseas markets: focus on overseas markets for more than more than 10 years of million-hing technology, most products have chosen to charge, 2012 revenue has reached 200 million yuan; Recently, with the UC Ali with the cooperation of Southeast Asian operators, has been a fixed income. In the Internet industry, people are accustomed to enter the overseas market called the sea. Sea phenomenon is no longer a case, but gradually become common, in addition to the rest of the world outside China, there are many gold and silver mines. However, overseas after all is a strange environment, language, unfamiliar local culture, formed a road barrier. Especially for start-up companies, even if the Chinese market is not thorough, it is urgent to go to sea, the successful people, Burson Interactive CEO Zhang Wei is willing to give the entrepreneur a shot of cardiac arrest. We have to lift two misunderstandings: first, not only the United States overseas, but also Europe and Latin America and the vast world; second, the mobile Internet is a globalized market, and language is not a problem. Burson is ' one-stop ' to do it, slowly try, will find overseas and China no difference, very simple. "Is it easy to go to sea?" The difficulty and the point is different where? "Entrepreneurial state" here for you to resolve. Easy: Simple flow environment If the mobile Internet products compared to a commodity, the essence of the sea is actually foreign trade. Industry development of the most mature game industry is the originator of the sea, the client game popular era, the net Dragon, Kunlun World, rely on the export to let their wallet gradually drum. But the mobile internet has brought new dividends: both iOS and Android systems dominate the world's mobile phones, and everyone is using the same rules to download apps and games via App Store and Google Play. The world has become even more flat. Wanxing Science and Technology Director, investment Vice President Fu Yuquan use simple words to describe the sea. He lists things to do overseas: product development, writing a description, tagging, putting it in the App Store and Google Play, making sure users can download it, and if it's a fee-based product, you can use it once in a while to stimulate consumption. At this point, the work of releasing the product has been completed. Also, be aware of the social sharing of platforms such as Facebook and Twitter, and try to expose the brand multiple times, while updating content on Facebook and Twitter to maintain user relationships. Fu Yuquan that these links are sufficient. Moreover, although the tools app and the hand tour in the income and the promotion pattern has the various, but the product release basic movement does not have the difference. Overseas flow Rate Entry ratioChina is more simple. In iOS, the App Store is an absolute authority, and on Android, China has sprung up with 91 of thousands of applications, such as pea pods, and Google Play is an absolute share of Google's official electronic market in markets other than mainland China. There are, of course, special channels of influence in every region. For example, the social formation of large flow portals, such as Korea's largest IM's own store Kakao T store, Japanese hand tour social platform Mobage. But the principles of these portals are easy to understand, and China's Tencent relies on traffic to become an important game entry point. Also includes advertising platform. Focus on the hand tour overseas promotion company Dreamobi founder Li Congming introduced, his model is through the global mobile advertising network to do traffic promotion, overseas advertising flow situation is also simpler than China. Integral wall is the usual way, can also play pre-installed, even there will be brush list phenomenon. Of course, it's a little bit lighter than China. Can play the Chinese market, can play around the world-Zhang Wei and other sea people so described. And the biggest difference between foreign and China, but also the most attractive place for entrepreneurs, is the understanding of the charges: tool products charge very normal, jailbreak "is immoral or even illegal things." The 2012 App Annie report shows that 90% of China's top ten developers ' revenues come from overseas. In addition to product charges, overseas can also try other charging mode, such as Wanxing is trying in the app Purchase (buy in the program), can be sold in the app products including electronic magazines, E-books, pictures, game props, Fu Yuquan called it a very clever profit model. Cao Yi, vice president of Sequoia Capital, who invested in Burson, called the Chinese team an advantage. Many countries have a large population but few development teams. The most prominent of the global power is the U.S. and China, only the Chinese and American developers can enjoy the sea benefits, "he added, after you go to sea will find, in fact, many of the opponents are Chinese companies." "Yi: The Sea industry chain in the history of trade, with information resources or transport advantages of the founder of the foreign trade companies." There will be a sea of sailing, in the industry there are no lack of services to provide a variety of third-party suppliers. Hand Tour Distributors gradually attach importance to overseas distribution business, in the end of 2013, in hand tour, touch control technology, Liu Fei, and other hand-travel distributors will be overseas market for 2014 years of focus on business. In fact, the release of the hand tour is easier than the end of the trip and the page tour, the latter need to find a local payment company can be landed, or even point card sellers. On the mobile side, boarding iOS means binding payments. From the process, almost all landing on the ground can find Third-party service providers, such as cloud computing services provider Ucloud in Hong Kong set up the Asia-Pacific Data Center, radiation in Southeast Asia and Japan and South Korea, Hong Kong and Macao and other regions, targeted at the sea to all over the Asian start-up companies. Like all industries, for third-party service providers, in addition to technical innovation, there are no resources I have the advantage。 They bring the most critical resource to the sea--the flow. Song of Nature is a K-song class application, directly facing more than 100 countries in the world synchronized online. Products in several Southeast Asian countries on the line, in the local ZTE and Huawei found the song of Nature K. In South-East Asia, ZTE and Huawei, a partner of local operators, are recently planning to launch some of the Chinese products in carriers ' own distribution channels or in various online packages, inviting songs of nature to bid. This means that the song of Nature will be free to be promoted in the form of relief flow, or directly in the location of the operator's store. Since then the song of Nature in the bidding win, and ZTE and Huawei signed exclusive cooperation. Local companies are also looking for overseas products to enrich their product lines and even help themselves to transform. 2013 mid-April, the founder of the letter box Shenying received a letter from a Japanese company, the other side intends to bring its products into the Japanese market, after six months of research, the other party finally decided to cooperate. The product was transplanted to Japan, and the company started with software, hoping to shift to the mobile end. Interestingly, it has the advantage of being pushed, and it intends to use these advantages in the pursuit of this mobile product. If possible, I would consider a joint venture with Japan to start a company. "Shenying said. The combination of capital caused by resource advantage is becoming more and more common in this industry. There is a more interesting option: choosing new avenues for Chinese compatriots to build. Go desktop and other products after the sea, formed a new distribution channels to help other products to sea. Likewise, the cheetah movement began releasing its tour from 2012, and mobile CEO Fu made it clear that the cheetah's goal was to become a Chinese distributor to swim to sea. Difficult: The product will go to sea process and the resources can be used to clarify, will find that the core of the problem is returned to the product itself. To the veterans of the sea industry, "WAN Hing Technology for example." The previous 10 years, Wanxing has been selling video conversion, PDF conversion, data recovery and other basic software. Its mobile product line continues this play, photographic software Powercam (Chinese name for God clap) on-line, 7 days download 1 million, 2012, one-day download 1.42 million, even wanxing own product manager is surprised. At the beginning of the development of Powercam, the team inspected all the similar products abroad, in order to make the difference with the competition, decided to combine the video and photo function in a product, and added a spoof ingredient. They think it would be hard to put the parody in China, because the Chinese are keen to beautify their photos and spoof some of their own "self-deprecating". As a result, Powercam unexpectedly became a surprise. What is a good product for overseas markets? I think it's hard to generalize. Or the simplest way to sum up: for example, a browser wants to go to sea, as long as the highest share of products such as opera in the best use, there will be opportunities. "said Shenying, founder of the letter. Some people asked the million Hing technology Director, investment Vice President Fu Yuquan, what kind of products do foreigners prefer. He returnedFour words: Jane (Simple), single (simple function is not complex), intelligent (sensitive and easy to use), can (function has a unique place). But then he added a note: Good products do not have national boundaries, in the functional, overseas market user habits and domestic differences are getting smaller. But the key is cultural differences. There are great cultural differences in mobile games. Dreamobi founder Li Congming saw the case, in the play set unchanged circumstances, a three-year theme has been completely packaged as a Nordic myth of the New World view, only to landing in Europe and the United States market. Each market has its own preference, he concludes, and there is something relatively repulsive. The North American market, for example, completely eliminates infringing products; Japanese obsession with Meng culture, the game is very picky; Koreans are very demanding on the quality of the games; there are some religious countries in Southeast Asia that have seen their products with religious overtones. Chinese companies have tried not to fail. For example, although the Three Kingdoms theme is a universal theme ", in some parts of Asia, developers will take it for granted, but in fact these Southeast Asian countries are only interested in Chinese martial arts culture, the three subjects almost ignorant." Overseas seems to be a good market, but no country or region has been verified can be China's products absolutely take all. From another point of view, whether like the field bogey horse racing, the export of products to lower than their own market, you can show their advantages? How to choose the market, how to make suitable products for the local, will become the need for entrepreneurs to think ahead of the problem. Their overseas achievements Jinshan (Cheetah) series of Products: Sea awareness earlier, tool software and online games. As of March 31, 2014, the Cheetah Mobile Global Mobile end users reached 502.1 million, 63% mobile end of the month live users for overseas users. Cheetah Mobile's mobile tool products are built with recommended features, similar to the App Store. WeChat (micro-letter): in English name WeChat to kill to the North American market, coveted by the WhatsApp and Skype share, currently outside China's region more than 100 million users. Please do the endorsement of Lionel Messi, with international brand cooperation binding payment, with operators around the flow package. Burson Interactive Texas Poker: Occasion in Southeast Asia for the Passion of gambling products, in Southeast Asia, Europe and other regions have a large number of fans, languages other than Simplified Chinese and traditional Chinese language versions of the income accounted for 47% of the total income. State Digital Go desktop: In the fourth quarter of 2013, the total number of global users exceeded 269 million, of which the number of overseas users reached 70%, the United States and South Korea listed in its overseas market first to second. UC: In India and other place than opera market share, for the market first, in Indonesia and other alternative to opera and operators to cooperate, the use of split-form fees, set up branches in the local and constantly recruit. Wanxing: Focus on overseas sales of software products, the annual revenue of more than 200 million yuan, Powercam in a number of similar software downloads in many countries first, by the 2012 App Store annual excellent App. Millet: Has been in Singapore's first rice 3, Taiwan's first red rice note enhanced version, the next will be landed in Malaysia, Indonesia, Thailand, the Philippines, but also in India, Brazil, Mexico and other countries to establish overseas expansion team. Dolphin Browser: 2010 When the product launch first landed in the North American market, July 2011 in the domestic online, 2013, the number of users exceeded 80 million, of which 70% are overseas users. Touch the Treasure Input method: May 2013 announced the global breakthrough 100 million users, half from outside China more than 100 countries, and T (Deutsche Telecom subsidiary), Orange (France Telecom), ZTE, Huawei, HTC, Sony and so on have cooperation. Camera360: As of May 2014, nearly 300 million of the world's users, about half of the users from overseas regions, in Southeast Asia, especially good results. Products around the world prefer North America-tools advocating simple intelligence, the game category is favored violent confrontation, to eliminate the infringement factors. Europe-emphasize the artistic quality of the product. Southeast Asia-Gambling, social class, the Three Kingdoms theme. South America-a large population, but poor pay behavior. Japan-Innovative products, preference for a variety of Meng elements game. South Korea-Fast speed, hand travel industry developed, high demand for products.