Money in: will be advertising fees to users 22 days 110 million ads are clicked
Source: Internet
Author: User
KeywordsAdvertising fees money into
Look at the ads can make money-the game of watching ads answer the application of money into the "direct advertising fees to users, online 22-Day user volume breakthrough 300,000, 110 million ads are viewed." Advertising in the Internet age is undoubtedly one of the most important inventions to users. Google's use of accurate advertising to transfer the original user fees to the engine usage fee to advertisers, so that people all over the world can be free to use Google;amazon to transfer part of the cost of hardware manufacturing to advertisers, so that cheap advertising version monitors white to become one of its best-selling equipment. Although this kind of advertisement strategy lets the user be happy, but the advertisement launching business will have the question, how many users will see my advertisement? How carefully can they look? Therefore, Hefei QI help network companies in their mobile phone application money into the experiment more aggressive advertising strategy, so that users can see the ads and answer the relevant questions in the way to make money. Product online 22 days registered users will break through 300,000. Money into the "simplest sentence is to read advertising to make money." Users can start to see 10 ads a day, and then answer the relevant questions according to the content of the ads, if the correct get 5 cents, the wrong answer will be returned after a period of advertising, continue to answer the same question, correct. And, users use money into the "number of times, the higher the level, accumulated earn enough 140 yuan can rise to the current highest level 6, every day can see 20 pictures, each can earn 7 cents." The topic is designed by The advertiser, and the result is that most users need to read the topic and then return to the advertisement to find the answer. For example, this seven-day promotional ad will be the answer to the core message that advertisers want to advertise. Suppose the user answers every day, one months can obtain up to 42 yuan income, at any time can turn the income into the mobile phone bill, Alipay, as well as the bank card. Qian Jin, founder of Zhanghongliang, said the application was targeted at 77% of the total number of users, mainly 18--30-year-old young people. This age group is dominated by students and young office workers. Students are characterized by leisure and lack of money, do not care to spend some time to make a small profit, while young commuters tend to have a longer public commuting time, money can be used to pass the time on the way to work and earn a small amount of cash. Money into the "data performance is quite eye-catching, Android application online 22 days registered users will reach 300,000, the current total number of users is 375,000, the member average activity of 73%, a total of 110 million ads are viewed, 85% of the users focus on the one or two-line city. Rainbow Light means "the future direction of development is based on user information and geographical location, to do more accurate advertising positioning." Money in "will use the incentive mechanism to encourage users to improve their personal data, and then use their personal information to push more matching ads to it, geographical location, according to its location and time and other factors, to its surrounding restaurants and other advertising. Money in "is not the first to launch a wideThe way of telling the user directly to send money. The South Korean popular mobile phone application Cashslide inspiration, the second half of last year domestic also appeared the expense "and crazy lock screen" Such class Cashslide application, all is the advertisement as the Lock screen interface gives the user returns, the expense then further sets the left slide to download the application to return to present 0.5 yuan. However, although the concept of similar, money into "at the beginning of product design and lock screen back to the application of the current class is very different." Lock screen back to the application in the advertising display with the same idea as the traditional internet, that occupy does not affect the user experience of advertising, the difference is only a portion of the advertising fee to the user. Basic or from the user, to not affect the user experience as a prerequisite for the design of the application. And the money into the because advertisers in small talk to the rainbow Light complained about the low conversion rate of advertising, which inspired him to do this app. Its characteristic is more takes the advertiser as the center, the promotion individual advertisement's user focus degree, lets the user directly participate in the game form the advertisement. In fact, the money into the innovation is that it directly to the advertising business to pay the advertising fee to the user. Before the free Application + advertising mode is to make an application, let users play for free, and then put ads on it. But the advertising benefit is directly affected by the popularity of the application, Flappy Bird can bring the author 50,000 dollars a day, while the application of no one penny earned. Money into the "directly to the money" as the core of its products, with the popular money to replace the uncertain whether it can be popular applications. Therefore, the money into the "core lies in the game + direct money" attraction. How far can such a model go? Can this kind of thinking bring more model innovation? We wait and see. Money in the team are authentic Kryptonian, every day to brush 36 Krypton fans. That was reported after taking this photo of the whole to support 36 Krypton, really infinite moved T T.
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