Monk: 80 million active users raise 900 million commodities is problematic PC end has no advantage

Absrtact: December 12 News, plainly street vice President Monk in the Amazon hosted, billion power network contractors Amazon to find the next romantic forum said that 80 million active users to raise 900 million commodities is problematic, the PC side has no advantage. The biggest price of the internet

December 12 News, plainly street vice President Monk in the Amazon hosted, billion power network contractors, "Amazon search for the next romantic" forum said that 80 million active users to raise 900 million commodities is problematic, the PC side has no advantage.

The biggest value of the Internet is to aggregate the niche into a market, and then the personalized service. Plainly Street's advantage is enough subdivision, the user occupies 70%, all of our operating ideas to follow the go.

It is understood that the Nineth annual online retail meeting held in the same period December 4 in Chongqing Empark Grand Hotel Grand. Meeting around the "real economy how to occasion" the theme of the annual meeting, respectively, "Big situation:" Good? "," Electric business industry: OK? "," Mobile electricity dealer: can? "," online retail: Will not? "" Diversion guide to the next outlet of the site, such as the topic of practical discussion and exchange.

(Warm tip: This article for the first draft of shorthand, to ensure that the site guests original intention, without the omission, or a mistake, please understand.) ）

Plainly Street Vice President Monk

The following is a transcript of the speech:

Monk: Today is very happy to share with you here, today the focus is to explore the operation of the discovery of some ideas, including the whole shopping guide industry trend. And how we do business when planning, including in the service business when there are some systems, hoping to help everyone.

Before sharing, first look at the PC era, the whole of the ecological system Taobao. In fact, Taobao as the center, divergent to the surrounding, is a very good matrix. Industry, men's, women's wear, clothing, in fact, the entire marketing tool services.

Take a look at mobile, the wireless era of Taobao is an IP, from now on, 80 million active users every day to raise 900 million of products are problematic. There is no advantage in the PC era.

What is the scientific outlook on development? According to the teacher Ye said, to pay attention to subdivision, the Internet's greatest value is to aggregate the small crowd into a market, the other is personalized service. Each market fosters a different strategy;

Plainly street, we are sufficient subdivision, we are from the 09 when the use of open platform up, the first application is in Renren. For example, 10 sentences, 10 pictures, including the application of the monolithic class. Q When the public opened up, we passed. These are tens of millions of fans. With such a large amount of weight, we are thinking about where our own users are. Then there is the entertainment app. The third kind of thing is the electricity quotient. Through micro-letters, micro-blog can now obtain a large number of users, through these users to guide.

In addition, we are in the business, about 70% are the three, we have to follow the idea of the way.

To talk about our business division, this is the initial to intermediate, to the advanced process, the bottom is just beginning to try shopping.

After shopping online, will be required for the system, will enter the campaign quality stage, and then, the domestic brand has been unable to meet the demand, go to the international brand stage. The cat is the international big brand, the domestic already does not serve. Because of the low age of the user, the pace is slower than the cat, but this must be our future. Alibaba no longer has the ability to service.

But there will be some changes in the future, the region first made a brand gradient division, it is not within the scope of a public. There is no money to the process of the rich, in the consumer brand, more will see, I buy this brand, what others will see. I asked some of the surrounding women friends, now buy lv, why buy. She said I needed LV for my age. Ask what sequence to buy, say do not know, also do not know what paragraph. In the consumption of the time, not to say that clothes for me, is a herd of consumption. But the different, I analyze a information symmetry, now rural people and urban people access to information is the same, now the minority brand has emerged in the Internet.

The difference between the consumer view and the other is that the family background has a relationship, now the family conditions are similar, to find the point of differentiation in their own body, so pick the brand, not what you buy, I will buy what. We use micro-letter, from scratch process, in the heart there is a new label, but the different, they get mobile phones, there has been a micro-letter. When they choose brands, they don't look at what brands they buy, but what brands are right for me.

I put the mass market as the domestic public brand, but the future may be the tide card. I see the current trend is that the media is melting and the cross-border of all walks of life has already begun.

"New York City", we all know that Edison Chen's favorite brand, is all men's first created by the world's license brand, jeans discount to more than 2000.

For us, the next business structure will make some assumptions. Now we have to do the "surprise", more in line with these consumer groups play law. When everyone next 9.9 package mail, several are directed at 9.9来 under. So, to do 9.9 things, ideas will also change. Do brand group business, we have to do fans, a brand if no fans, can not become a brand, the next thing to do is brand relationship.

In addition, the current, we do not do now, but there will be an expectation, speaking of this, I would like to share, I was in Alibaba, when I have a colleague wearing a skirt to work every day, is a man, known as Ali group the most tide of boys, and then the whole group of him to do an interview, you guarantee you the secret of the trend. He returned three words and bought the whole package. These three words reflect some behavior, Chinese men can not dress. This is not a matter of controversy, look at Europe to know. The other three words contain a concept of collocation. Because the Chinese do not, so want to set up. So the trend is to do with self-confidence, do collocation.

Expanding from a single person to a diversified market increases my market growth, but 9.9-pack-mail is the best way to get into the market.

Talk about the business side, we operate services, for factory goods and channels of goods, more from the single product channel. Behind this, we will be concerned about how we do brand planning, first of all, to ensure that my every industry leaves are sound; to plan out a sales accounted for, such as winter down jacket and coat must be higher than 20%, or even every month vacancy is more than 600, how to allocate these leaf category The third category is the core category of the cultivation strategy, according to each season in the change. In summer, the core category will change, sunscreen is, winter is not. Including the apparel industry.

We have almost billion fans, will provide new media support, our fees are almost 4S, in addition we will play their own retail brands, for the Double 11, 12 is the entire Ali group of retail brands. Every month 9th member days including 9 related, will be contracted out.

Then, we try to cover the lifecycle of the entire product, including when you are promoted, will provide the theme promotions, clearance, provide the reverse season clearance.

Another point that we were strategically abandoning the PC last year was to do our best to move. Based on the characteristics of mobile phones, in the Internet costs, in the three or four line than Taobao coverage is better. You want to go to Taobao, to have a computer, but the 9.9 packet mail, there is a mobile phone on the line.

The future trend, but also did some preparation, before the first three screen order has been changed, and then turned into a computer screen first, TV screen second, mobile screen third, now become mobile screen first, computer screen second, TV screen third. To give a simple example, with the brand relationship, you can install an ipad, like a timer. There are also input portals have changed, used to be the keyboard, the future may be voice.

For a group of people speaking, is first self-willed, not necessarily tube he has no money, wayward people usually dare to spend money, to pursue the tide card may be hundreds of, in perhaps a mobile era, a new group of people, how can we seize their wayward opportunity to spend, perhaps down to do some exchanges with Monk.

Based on the community, they do the operation of the crowd, there is a way to cash in, that is, after subdivision, how to select products, to recommend products to customers. Do some research on your own, and then make recommendations. In the future of a subdivision of the era of people, how the circle to operate, we talk about the fan economy every day, really give you fans, how do you run. Please tell Mr. Wan how to earn money in the circle.