More and more competitors, college students to buy the site capital of the "burning Money War"

When the college students staged shopping model to become another Internet outlet, Ali, Beijing-east and other electric giants also fancy the campus of the value of the market, and action. However, the industry analysis, and in recent years the rise of the taxi, take-away, and other models, college students staged shopping websites in the rapid development, but also face more and more fierce competition situation.

More and more competitors

Since 2014, under the tide of internet finance, Peer-to-peer market booming, university students ' consumption financial market has a new development model, for college students to pay for the rise of the start-up companies have become a new area of internet competition.

However, the Internet can quickly be a subdivision of the field, from the competition "blue sea" into the "Red Sea", college students in a phased shopping site is experiencing such a process.

Last year, Wang (a pseudonym) began to do a college student staging shopping platform in Hefei agent, "mainly in some campus to promote our platform, and also recruit some students to engage in campus agents, after all, students do business better to do, good performance can also get 34,100 months." ”

However, this year, Wang can obviously feel the pressure becomes bigger, "now opponents more and more, many enterprises are doing college students shopping this piece, as I know, some students sometimes give several platforms to do agent." ”

Capital stirs up "the War of burning Money"

After nearly a year of rapid development, the college students staged shopping mode into a more intense competition period. Xin ' An evening news, Anhui Network reporters yesterday visited the University of Hefei Forum, found that there are dozens of shopping platforms online "sell yell."

In fact, starting from the end of last year, the campus staging platform has started the "Taxi Software" competition, staging music, fun stage two industry leaders began to introduce interest-free (free handling fee) products, by subsidizing the user's way to snatch market share. For the price war to provide "ammunition" is the venture capital, strategic investors to provide capital.

It is precisely because of the entry of capital, so that more people see the prospect of this area, more and more platforms to join the competition, so that the market pressure is growing. According to media statistics, last year, the number of phased platform has developed to more than 30. Some of the larger platforms to complete a round, B round, C round, and other different financing, a new Internet "war" in the campus quietly launched.