More online tourism competition will be brutal

and search, electricity quotient, social and so on already formed monopoly of the Internet subdivision field, the online tourism industry has not been able to form effective barriers, online tourism site later to continue to join the war, but also get quite moist. This is mainly because of the broad market prospects for online tourism industry, even if there are already Ctrip, where to go, cattle, the same way, donkey mother and many other industry giants, but the whole industry is still at a rapid growth situation, the potential is far from fully excavated. As a result, the entire industry is in the midst of a period of scuffle.

Recently, the passers-by announced Xiang Hongyi investment, Jingdong, Ctrip's "Ctrip investment" and the CEO and COO to sell 148 million U.S. dollars in the new issue of shares. Once again to get the huge hot money of the cattle, in making up for their own shortcomings, to promote their own development, but also the entire industry to a more competitive stage.

Raise money "hematopoietic" cattle ambition expansion

As an up-and-comer of the online tourism website, the passers-by are never afraid of their predecessors, even the previous period of time with the predecessor of the network launched "Ban War." Although the "age" does not represent everything, but the Bulls frequently show "fangs" undoubtedly let the industry and the public see its ambitions. After the additional 148 million dollars, the bulls emboldened more feet, ambition will be expanded again.

It is understood that the investment obtained this time, the main use of cattle to make up their own short plate, the focus is to enhance the user experience. And the specific way is the price of the regional market coverage, expand the line of service Center scale. and brand promotion is another important level, after all, in the brand value and concern, influence, the way cattle and Ctrip, where there is a certain gap. In addition, the investment will be used to increase investment in wireless terminals, research and development and tourism products, to ensure that the bull will not lag behind rivals in the product, or even maintain a leading position.

In general, the passers-by are ready to spend the 148 million dollars in all the blade, enhance their own "hematopoiesis" function, for their own sketch a bright future. At the same time, the cattle will be on the other online travel site press. Anyway, now the cow is "full blood state", attack and defensive power is at peak.

Hold your thighs and enrich yourself.

However, the investor appeared in Jingdong and Ctrip, so that 148 million of dollars seems a little unusual. In other words, with Jingdong, Ctrip matchmaking, perhaps more than 148 million dollars more strategic significance. 148 million dollars looks a lot, but in today's highly competitive online tourism market, there is no flower at all. But Jingdong, Ctrip these two "thighs", but to the passers-by have a vital lifting force.

As early as June this year, Jing-dong on the official line of the Beijing-east travel, business throughout the air tickets/hotel reservations and other segments of travel, will be tentacles to extend to the online tourism industry. There is no doubt that the Beijing-east platform by virtue of the advantages in the field of electricity, its huge user flow, huge amount of data and strong user habits analysis capabilities, online travel sites do not have and coveted. But the Beijing-East travel pressure is also quite large, Ali's "go ah" leading platform, Baidu investment to where the net and so are not to be trifled with. Under such circumstances, if Jingdong wants to compete with these cross-border giants, it must find a partner, and be able to quickly improve the operation of the Beijing-East travel business.

If Jingdong directly with the current online tourism industry boss Ctrip Cooperation, obviously does not guarantee the benefit maximization, therefore it chooses slightly weak the pedestrian cow. And the passers-by are "coveted" Jingdong platform advantage, so both sides hit. At present, Jing-dong is to help the cattle in the form of investment, in the next step will be more in-depth cooperation. With the Beijing-east platform this thigh, the future in the operation of the cattle, the resources will gain more advantages, leading peers.

As early as before, Ctrip has invested 15 million of dollars in cattle, the second investment of 15 million U.S. dollars, to prove that the alliance between the two will be more stable. Although there are to go where the net in the back constantly chasing, but in the short term, Ctrip is slightly dominant, and its cooperation with the passers-by will also involve more aspects. Although the two are online tourism sites, but on the one hand can achieve the sharing of resources, the common expansion of market share, on the other hand can be differentiated on the business complementary, to maintain the leading situation.

Tragic！ Industry competition will continue

It is a miniature of the whole online tourism industry to quicken the pace of development of the cattle. Whether it is Ctrip, where, the same ride, the mother of the donkey or Beijing-east travel, and so on, Ali, and so on, are constantly seeking their own development opportunities, the entire industry filled with thick smoke smell, artillery fire has already started to be moved to the battlefield.

It is important to note that, although the potential of online tourism industry is far from being discovered, but also to reach the key nodes, the major online travel sites must use the window of time constraints, rapid expansion of their own. And in the rapid expansion of the process, the inevitable friction between each other and stumbling, competition is increasingly tragic.