More than 20 major electric dealers are expected to achieve overall sales exceeding 30 billion yuan

According to statistics, this year's "Singles Day" is still crazy: industry forecasts, more than 20 major electric dealers are expected to achieve overall sales exceed 30 billion yuan, compared to the same period last year, "good results."

Netizens say, "Singles Day" promotion does let the consumer get a lot of benefits, but by the price gathers popularity sales model can "win", need to be vigilant. Netizens believe that the electric business enterprise should strengthen self-discipline, credit promotion, improve product quality, improve service level, this is the electric business long-term policy. As the government departments should formulate and improve the relevant laws and regulations, standards for E-commerce industry to create a good environment for sustainable and healthy development.

NET buys a new "barometer" of economy?

"Singles Day" to achieve sales of more than 30 billion yuan, the Internet to buy the talent in the enjoyment of the same time, its staggering consumption of people to reshape the confidence in domestic demand. Netizens said, from the "Double 11" hot look, the four quarter of the economic estimate will be tilted tail. Economic data for October have recovered steadily, and exports have grown more rapidly than expected. With "Double 11" This posture looks, November's domestic demand will be very hot. In a sense, "online shopping" has become a new "barometer" of the national economy.

Some experts said that e-commerce as a consumption model, it can provide the advantages have been more and more consumers accept, forming a parallel with the offline two kinds of consumption habits. Netizens "loyal guard" said, "Singles Day" changed to "shopping festival", expanding the application of E-commerce, the development of E-commerce in China has a positive significance.

However, there are netizens complained that the Web site does not open, payment to queue. Netizen "Cheng le" said, the website promotion has not been the first time, the payment, the logistics and so on stubborn disease but always lingering, this needs the industry unceasing improvement and the consummation.

Provide new ideas for traditional merchants

At the same time, many traditional mode retailers are actively following up in the fierce fighting between the electric dealers, and want to share a cup of soup in the shopping festival. The signature "into a word" blog said that the face of the menacing "Singles Day" electric business, the traditional business model has presented a kind of differentiation situation, there are many commercial buildings have put down their body, the "Singles Day" concept to engage in promotional activities.

Internet users found that the physical store near their own in the "double 11" or before or after the High-profile or low-key joined the promotional battle. Netizens "look down," said, shopping mall, you can see for yourself, personally touch a favorite merchandise, on the spot to pick away from the net purchase of the return of the worry, and the price is also more than peacetime concessions, why not? I think, online shopping is not the entity retail Terminal "Terminator", on the contrary, the net buys provides the new idea for the entity merchant. Online shopping can not provide 0 distance from the purchase experience, is the entity store's largest "housekeeping treasure."

Netizens "quick" that the network shopping and traditional shopping mode of competition, not who subvert the relationship, but actively use their own model characteristics, through the locking of different target customers, the use of different marketing means, to achieve a mutually beneficial relationship.

Beware of the sequelae of low price competition

However, in the netizens crazy "copy Bottom" and the electric dealer make a big profit at the same time, there are netizens to more and more frequent the net buys the war to maintain a calm, think to "bargain" as the basis of the net purchase promotion war ultimately damage the interests of consumers and businesses.

"Bao" blog said that businesses blindly "blood sales", will eventually go into the "do not promote" dead end. However, this is also a necessity for enterprises, because for the current large-scale business mall, compared to the level of profitability, user volume, transaction size is more important, and once the consumer is accustomed to low price promotion mode, in the short term this model will be difficult to change. Therefore, the electric business should change the mode of low price competition and move towards service competition, which is the real progress of Chinese electric commerce.

"Angelababy" blog said, this blindly pursuit of short-term benefits to maximize the business model, what does it bring to China's e-commerce? The author thinks, the slogan service brand, uses the service and the quality to win the resources and the flow, uses one kind of regular normal promotion management way to seek the survival and the development, is the Chinese electronic commerce significant development way.