Most companies still can't write cloud apps

Bob Muglia, president of Microsoft Server and tools business, said in Tuesday that Microsoft was planning to invest heavily in its cloud computing platform even in the next two or three years if it could not achieve high returns. Muglia also said that Microsoft is still waiting for the opportunity to restore the cost of client and server software when the time is ripe. At the same time, Muglia a lot of criticism of rivals in the virtualization and cloud computing markets during a speech on the webcast of the Goldman Technology and Internet conference in San Francisco.

"Cloud computing is a bit of a good thing in terms of investment, revenue from consumers and orders," he said. But in the future years, it will not generate revenue growth in terms of servers and tools. In fact, our current operating earnings are not what people see as real growth of zero. ”

Microsoft has just started selling its Azure cloud computing platform to its users this month.

Muglia says the revenue drivers for the transition period remain Windows Server and SQL Server. Although the name of the product is not explicitly identified, Muglia says that management, security, and development tools will be the growth area.

He also said that the virtualization of Windows servers and the new price structure are prompting more users to purchase premium Windows Server software, and sales of each server will drive revenue growth.

"In the last decade, the number of shipments to the enterprise server has been less than 10% of all server shipments," he said. This number is now over 20%. ”

Muglia said that Windows 7 had achieved good sales during the holiday season, but there was no peak in the business. However, he noted that Microsoft's communication with CIOs and business customers over the upgrade cycle from XP to Windows 7 shows that the peak will appear over the next three years.

Because Muglia does not mention Vista, Vista is not popular in the corporate marketplace and has been replaced by Windows 7.

Muglia says Microsoft also wants the upcoming corporate spending decisions to drive server sales. He said the Chinese New Year enterprise Server sales lack of vitality, but there has been a certain degree of recovery.

He said: "You have to look at last year's situation, the server hardware quarterly sales fell 20%." Our 2009-year server sales were the same as in 2006. Although we lost two years of growth in 2009, we predict that we will have new growth as the economy recovers. ”

On the virtualization side, Muglia said, Microsoft will continue to pursue VMware in high-end markets, especially since the new Hyper-V feature is integrated by Windows Server 2008 R2. Muglia says Microsoft has a better advantage than VMware in the SMB world. For the virtual Machine Manager,muglia a propaganda, in addition to VMware has some support, it also has another advantage.

Microsoft has noticed that many companies are starting to deploy Hyper-V to existing VMware devices, he said. However, Muglia did not mention a specific figure or percentage in his speech. Muglia that virtualization is somewhat controversial and will eventually be reflected in the cloud.

"Over the next 5-10 years, we will see the advent of cloud transition methods," he said. The cloud will change the way the hardware is built and change how people operate and run the system. ”

"In the future, only a handful of companies, such as Microsoft, Yahoo, Google and Facebook, have the ability to write cloud applications because they have the resources," Muglia predicts. Microsoft's job is to make it easier for everyone to write. Companies such as VMware can't get people to write these cloud apps because they don't have the equipment. ”

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