Motorola Low-end machine Shanzhai: MediaTek chip +TCL Foundry

Motorola's low-end machine "Shanzhai": MediaTek chip +TCL, MediaTek has confirmed that Motorola has been working with MediaTek on some low-end models. Motorola and MediaTek hold hands, for both sides, have a special meaning. For MediaTek, after acquiring the customer of LG, then get Motorola this industry big guy's approval and support, also be obtained the long-awaited "birthright", show that it can finally gradually lose "cottage" hat, on the positive stage, and for Motorola, through cooperation with MediaTek, Can change the previous slow response to the market, greatly improve the speed of the new motorcycle models, so as to obtain the initiative in the market.　　Can say, this time the two sides hold a regiment to keep warm, perhaps can harvest a win. Motorola's dilemma in the mobile phone business is evident. In the three quarterly results of 2009, Motorola's mobile phone division lost 183 million dollars. From the shipments, the third quarter of last year, Motorola's mobile phone shipments of 13.6 million, compared with last year's two quarter of 14.8 million, the chain fell more than millions. Motorola's share of the handset market has also shrunk to 4.7%.　　In the Chinese market, Motorola, the former mobile phone overlord, has now fallen out of three. If it does not change, the market may force Motorola to change. Since last year, Motorola's restructuring of the mobile phone industry has two main directions, the first is the high-end smartphone flagship A Ndroid platform, and widely with the United States 4 major telecom operators to consolidate the image and profit; the second is the middle and low-end function mobile phone through Liu past good relations in the industry, in China to find the lowest cost of ready-made mobile phones　　, is tantamount to close to the cottage machine, expansion of emerging markets and market share. The journalist learned from MediaTek that Motorola had signed an agreement with MediaTek last November and that Motorola already had six models using MediaTek's chips. In the low-end of the mobile phone has become a quick product of the current, Motorola using MediaTek chip, through the "cottage" mode, you can get faster reaction speed, thus timely grasp the market. "Motorola's new product launch was too slow to adapt to the increasingly fast market situation, easy to form inventory." And the use of Cottage mode, the above disadvantages can be overcome.　　A phone monopoly chain owner told reporters.　　Insiders said that as Motorola's in-house research and development team has put all the resources into a ndroid platform smartphone, it is no time to develop the low-end machine, so the cooperation with MediaTek is the most suitable choice for Motorola. It is revealed that Motorola and the original T-C L Communications C-EO Liu joined Motorola has a close relationship.　　Liu joined Motorola, has begun to change the past from research and development to design and manufacture by their own lump-sum closed mode, Motorola and MediaTek cooperation models, are also to T CL Foundry. MediaTek has been hit by a smart-phone launch of the 3G market, and smartphonesStar products continue to gush, making high-end market as the key to the Battle of mobile phone giants, Qualcomm, Texas Instruments (TI), Intel, Samsung, Freescale and other chip manufacturers have participated in the War Regiment, preparing for the blue Sea circle to more land. MediaTek's success in the 2G era was largely due to the fact that most of the 2G patented technology had passed the protection period, and MediaTek was able to offer low-cost solutions to emerging handset makers at low cost. When the handset industry advanced to a higher stage, MediaTek found itself likely to be eliminated. As MediaTek does not accumulate in the smartphone chip field, there is no better coping strategy.　　So while MediaTek has harvested a pretty good earnings report in the past 2009, the deep sense of crisis is still within MediaTek. At the end of last year, MediaTek signed a formal agreement with Qualcomm WCDMA3G chip licensing. MediaTek's finance chief, Ming, said the signing of a patent agreement with Qualcomm was not a power of attorney, and that, according to the terms of the agreement, clients would have to obtain Qualcomm's authorization before MediaTek could ship 3G chips to customers.　　In this way, MediaTek did not attribute royalties to its own head, but instead directly to the handset-maker. Since Qualcomm's licensing fees are so high that millions of dollars are available, it is necessary to achieve a high level of authorized mobile phone customers. Therefore, the agreement between MediaTek and Qualcomm means the brilliance of the 2G era, it is difficult to reproduce in the 3G era. The future of MediaTek to operate in the 3G field, have to switch to a more powerful brand manufacturers. This is also the key to the cooperation between MediaTek and Motorola.　　Both sides seek not the momentary benefit, but value the huge space of further cooperation in the future. Newspaper reporter Gao Lingyun