Mr. Guo Zhigang, general manager of "Xiao Hu Han" Children's wear

I: First please Guo always give us the introduction of the Little Tiger Han, this is a popular brand of children's wear. Guo Zong: OK. This brand is founded from August 8, 2008, we have been brewing for many years before the brand was founded. From my personal, engaged in clothing has more than 10 years, children's wear industry has four or five years.　　I have always been very optimistic about the development of children's wear market. The development of our brand Tiger Han has gone a different way. Many brands have either a preference for planning or a preference for products. For these two parts, I have both.　　On the one hand, we use a lot of publicity efforts, on the other hand, we carefully build quality products, to build our core competitive advantage. Today's children's wear market is polarized situation. High-end overseas brands, such as Disney, Li-Baby room occupies a children's wear brand market 80% of the market.　　The remaining 80% or 90% of children's wear brands compete for the rest of the low-end market. We do not want to go this way, we want to do children's clothing mainstream market. So we have to grasp two trends: first, the product of this piece we build the core of Japan and South Korea fashion, in adult fashion to create children's wear. The other is like the Spanish brand Zara this mode of operation.　　Take the best image, the most fashionable style, but low price.　　I: You just mentioned, Tiger Han to make a first-class products you are "first-class children's wear" is how to define? Guo General: We must make the most fashionable children's wear brand. Our goal is to build China's children's clothing fashion pioneer brand, "fashion mainstream" is a future trend, will not change. Because the consumer of children's clothing is actually the child's mother. They have a high degree of awareness of fashion. They will not endure to dress their children very soil, red green of the kind they certainly do not like.　　Winning such a market is also to win the hearts of consumers, need to have a fashionable resonance with them.　　So if you want to make a children's wear brand, first of all to thoroughly grasp the market rules and market development trends, and then to plan for him, whether customers or consumers, can benefit from it.　　Author: Tiger Han brand in recent years to obtain rapid development, what do you think is the most important thing? Guo General: The 1th is our brand development framework: I also do clothing for more than 10 years, do the design director also did more than 10 years, in the entire clothing field, this piece I have done a little more through.　　I am not a single marketing person, I can stand at a new height, for the brand to create a faster way. Also, as a business, the first to do culture. When I was building this team, I emphasized that we should begin to shape a soul and inject the spirit of our enterprise. The people in my team, each of them, may not be the strongest, but they all have the best mentality.　　They will be ideal and the ideal of the enterprise together, they put this thing as their own career to do, the team and brand development. The author: The Tiger Han brand has what unique to join the conditions or advantages, can attract so many to joinAnd make sure that the franchisee does earn money? Guo: We are signing with each customer, we have a responsibility, we give customers the commitment is: we must let customers make money!　　It's easy to say, it's hard to do. First, we must take into account the common interests of customers and consumers, a brand to really do it, it must be consumers agree with you.　　We want to create a real profit model, through this profit model for customers to make money. Second, our customers are very particular about the procedure, that is, you are the customer to do our brand, we have to help him analysis, his choice of location can not do; his monthly profit balance point is how much, one months on average how much money per day.　　We have to get our customers out of the risk and reduce the risk to just inventory. We want to do long-term brand, we must make good backstage. This backstage is not only the lobbyist suit, but also has the supervision, the display, the product and so on. Coupled with a strong logistics system protection, so that customers can really be assured that the final, but also to do a good job clothing terminal.