Mr Yu invests in "Big V Shop": Is there a real future for micro-business?

Yesterday, an investment by Mr Yu and other people named "Big V Shop" micro-trust Business Project in the industry caused a big stir. Mr Yu, a star entrepreneur, has a lot of aura, coupled with the investment is in full swing of the "V shop" (in fact, micro-shop), this completely ignited the dream of the micro-business, even the big guys are so optimistic about micro-business, ordinary businessmen have what reason to see decline?

Micro-quotient, developed to today has become a controversial word, like his people think that in the future it will and PC-side Taobao shares; people who dislike him will think that the micro-business is going to die, it violates the nature of the micro-trust, Tencent's hand is only a matter of morning and evening. Whether it is good or bad, I think it is too early to conclude the coffin. Since the big guys have seen the business opportunities, it means that at least for a certain period of time the micro-business will still fire for a while.

Why invest in the Big V shop

"Big V Shop" positioning is to let mom and media people easily open shop, why the crowd locked in the mother and from the media, through analysis and judgment, I think there are the following three reasons.

First, aiming at the moving end of the fragmentation time. Mobile Internet is the first major attribute of mobility and fragmentation, for the micro-business, how to crawl the user's fragmentation time will be the key to product sales. The person who has operated the micro-credit public account knows that aiming at a certain time period to push the message, it is easier to achieve the desired effect. Unlike the time it took to catch the node, the "Big V Shop" captures the people behind the scenes, and mom and the media community have more free time to do it.

Second, to solve the problem of micro-business credit. Since called "Big V Shop", then must first be in an industry or a certain area to enjoy a higher visibility, followed by their own users and fans. Like micro-broad V, charisma and influence are key factors in determining whether a user buys or not. Mr Yu is acutely aware of this and is using Big V's credibility to address the questions of fans and users about the product. This is also the best way to become a micro-credit for media people.

Third, the use of personality to endorse the brand. Since the credit problem is solved, the next step should be to accumulate the brand. Micro-letter is not a marketing tool, but it is a good CRM customer relationship management. Since the media platform itself is a gradual process of accumulating fans, the way to do so is only by turning these loyal fans into potential customers. This and the "Big V shop" is the purpose of the coincide. Plus a personality for the product endorsement, brand effect, Word-of-mouth effect can be done soon.

Big V shop faces two big problems

Although the influence and credibility of "Big V" solve many problems, there are still two major problems to be solved:

One is the flow of "V shop" where to come. Some people say, Big V open shop still need to worry about traffic? As a friend of the micro-business is clear, and then influential people also hope that every day there are different new person to pay attention to their own, buy their own products. Micro-letter is different from micro-blog, not everyone has Han, kai-Fu Lee, such as the influence, not everyone has Lo Zhenyu, Ghost Foot seven of the professional degree, the micro-business is willing to pay for your people are you familiar with. For many can only be referred to as "buy hands", "talent", but also continue to transport their traffic. Otherwise, the "V shop" can only be an empty shell.

Second, how to effectively manage users. The management of fans and users is not a very easy thing, in the "Big V shop", is basically using visibility and influence to do user precipitation. And this precipitation is very fragile, if there is no interest in driving and fun things to keep these fans. It is different from paying attention to the public account, can learn things with big V, share dry goods. and "V Shop" is a trading platform, and many mothers, since the media people are not clear what to sell. In the public account, Big V can also be achieved by recruiting from the media, and in the "V shop" it is difficult to do this.

Although we are all in the hot noisy micro-business, that the micro-business will be the general trend. But Yunshan's micro-business is still confusing, pocket shopping financing 350 million of dollars, Jingdong shopping entrance and let people stop and wait. All this unknown to countless businesses disappointed and hope that people can not help but ask:

Where is the future of the micro-business

The problem is not just the business people ask, micro-trust developers are also asking, as to the answer where no one knows. The micro chamber will not usher in spring the author is not clear, but there are two problems the micro-business must be clear.

The form in which the Micro chambers exist: Consumer-to-consumer or Business-to-consumer or both

At present, the micro-quotient is divided into two schools, one is the Consumer-to-consumer School of Pocket shopping, the other is the Beijing-East micro-shop, micro-League Wang Pu, pocket-pass micro-mall and other national teams and micro-letter third party mainly of the consumer schools. They have their own advantages, pocket shopping has a strong business base, Jing Dong micro-store has "national team" for support; third parties can aggregate decentralized social media traffic. It is difficult to see which side has the obvious victory. I think that both forms are possible, just like Taobao and the cat, will not be because of either side of the strong and the other side will decline.

But there is little doubt that Tencent must be the winner, regardless of how the future mobile-power providers (excluding PCs) will evolve. The micro-quotient is either a micro-letter or an app (there are currently only two forms of app+ micro-letters). Jing Dong Micro Shop has robbed the business of the businessman (is currently actively entering Consumer-to-consumer), pocket shopping Rob Consumer-to-consumer market, no matter how, Tencent has a kind of victory in the hands of the posture, money is capricious, anyway, pocket shopping and Jingdong I have cast, left and right to Beijing East (micro-letter), Betting pocket Shopping (APP).

How to leave the circle of friends

It is a bit of a worry that the micro-traders bundled with the micro-letters. From now on, there seems to be no more and better channels for brand exposure beyond the circle of friends. QQ space has been outdated, micro-bo and micro-letter and mutual "pinch", the Mo, easy to believe that the active degree of linear decline, as for the BBS, paste the effect is very little. In addition to the circle of friends seems to have no better marketing channels, but in the circle of friends to do promotional marketing, is an extremely risky thing, a little careless, will be the official "seconds to kill." I believe that micro-letter should be since want to do the electrical business and do not want to destroy the circle of friends, should be together with friends Circle, and open a "shopping circle" marketing channel, otherwise not only the user die, will also put their own disadvantage.

Summary

Before they could see a clear business model, they had to take one step at a time. As for those who "have a monthly income", "the day has earned thousands" of businessmen, how long can the scenery? With the socialization of distribution, the major platform of the "thousand business Hundred Wars", the industry will face a new round of shuffle, change comes, meet the challenge.

Author Micro-signal: oneisall2014

The article for the author independent opinion, does not represent the tiger smelling net stand