Mushroom Street big face, 7.0 version of app has been online

January 21 News, in the mobile power companies attack, the appliance companies in the homeopathic shift to move the end of the transition, lightweight vertical electric operators seem to be more likely to see opportunities.

Reporter from the domestic largest female fashion consumer platform Mushroom Street learned that Mushroom Street, the latest version of the 7.0 app has been online, compared with the old version is a "big face", and this is the young user group consumption habits, mobile side transactions accounted for, business model, such as the inevitable choice of factors interwoven.

In product form, the new version rejects the old version of the "channel wall" in the form of a product display, instead of "up to the flow of people" in the form of users concerned about the release of the product information will be like micro-bo or micro-letter friends in the same place in the app home, actually more prominent "people" value and commodity information timeliness. In fact, this and Mushroom Street CEO Chen, "2015, Mushroom Street will be fully back to the social electric power" of the idea coincide.

Mushroom Street previously experienced a "consumer community-Shopping guide platform-female vertical electric quotient" model evolution, but now it seems that the path of change will continue.

Chen that, compared with other companies more inclined to supplier perspective, Mushroom Street is a consumer perspective, more concerned about what users want to buy, how to buy, how to share after purchase of the electric business platform. The core of the Mushroom Street transformation is to make the process more optimized.

So, back to the real social electrical quotient form, the "social" and "electric" to the innovative business model and product form of the new combination, in order to adapt to the mobile Internet "category operation vertical, user flow to center" trend, and "after", "00" after the next generation of consumer groups love.

Another change is that the new version of the app puts "camera" lenses in the middle of the homepage (above the home key) and increases the functionality of the published product (Photo upload, price sale). These changes are from the original "commodity" to the current "people" as the main change, and enhanced social properties.

Personalization is one of the directions that mobile electric operators pursue. Mushroom Street face to let the outside world Lenovo to the mobile end of Alibaba proposed "Thousand faces" plan, that is, through large data analysis, so that each mobile phone Taobao users in the app home page to see the content and others are not the same, enhance a "know you" attachment feeling.

One noteworthy figure is that during the double 11 period, the turnover of Mushroom Street is over 75%. According to Mushroom Street official revealed that the usual mobile end of the transaction accounted for more than 80%. Compared with Taobao, Beijing-east and other comprehensive electric dealers, the vertical electric dealer in the mobile end of the transaction accounted for higher, which is its positive to move the end of the tilt of the background.

In addition, the vertical electric quotient in the commodity category, user attributes and so on more simple, large data analysis of the dimension is less, more easily through large data analysis in personalized optimization to seek breakthroughs. There is an analysis of the industry, this transition is Mushroom Street itself business model from harsh place to a comprehensive female social shopping platform for a change. The main demand of this kind of mobile end is to lighten the shopping attribute, encourage the differentiation and highlight the "enjoyment" as a way of life.