Mushroom Street completely transformed into a vertical electric dealer

Absrtact: The complete transformation for the vertical electric quotient, means that the user can choose the merchant for the present in Mushroom Street to settle in 30.004 million, the choice scope greatly reduces. The market prospect of female vertical electric dealers brings more possibilities to Mushroom street in the future. More than Internet, electricity

Complete transformation for the vertical electric quotient, means that the user can choose merchants for the current in the Mushroom Street settled around 3000-4000, the choice of the scope greatly reduced.

"The market outlook for female vertical electric dealers brings more possibilities to the future of Mushroom street," he said. "More than the Internet, the electric circle people do not conceal their confidence in the industry."

In recent years, once resident in Taobao Shopping guide platform ushered in a fund-raising spree.

June 6, Mushroom Street confirmed the completion of a new round of more than 200 million U.S. dollars in financing, the investors to Mushroom street valuation of up to 1 billion U.S. dollars. It was not long ago that the meter-folding network also announced a 30 million dollar round of financing. At the beginning of this year, the 51 rebate Net's B-round financing also received 20 million U.S. dollars.

In the situation of the domestic electric business situation, shopping for the electric business is still very hot.

From the foreign photo-Pinterest network, to waterfall flow, social sharing, interest analysis of the model, Mushroom Street as the leading domestic buyers of electronic platform quickly won a large number of users. They help users significantly reduce the search costs and improve efficiency of shopping, while increasing the sales of electricity dealers directly to earn revenue.

However, because of its business model too attached to Taobao and not be bullish, and once recruited Taobao blocked. Mushroom Street did not submit, but determined to do independent electrical business.

In the view of most market personage, "the mushroom Street of the transformation Electric business platform has no platform to build experience without operation, management experience, everything is still stones stage." ”

Solve the problem of what to buy

"When hundreds of thousands of or even millions of people look at and click on millions of items every day, their every click-sharing discussion is an invisible vote." And it's a good vote to decide where each item appears and what kind of merchandise everyone will see in the future. For this kind of contribution, the value of UGC becomes crucial. "The Electric Business Personage Lu (alias) A language way out Mushroom street, beautiful said this kind of electric business shopping guide platform value."

Mr. Lu added, "From the discovery of a product to the purchase and display, users can be the whole process of information and experience in the Mushroom Street platform and other people to share and exchange." ”

Indeed, it's hard to imagine that hundreds of thousands of of users get together every day to discuss fashion and shopping experience, but Mushroom Street did. Mushroom Street The latest statistics show that up to now, its monthly active users up to 80 million, daily average UV650 million.

Why can mushroom street attract so many users in a short time? What is the value it brings to customers?

"In my opinion, the future of the Internet to buy things, one is to help users solve where to buy the problem, the second is to solve the user ' buy what ' problem, and Mushroom street is the latter." "A COO, close to the electric circle, describes the value proposition of Mushroom Street to users," buy what is people in the process of shopping a very important issue, and Mushroom Street presented to the user is a bunch of other users select the goods, and these products show no doubt make online shopping more simple. ”

In fact, by virtue of the mushroom street users to share, comment on the Community model of information, Taobao Women's core buyers basically ran to the site of Mushroom Street.

"Taobao too big, pick things too hard." "Li Zhenyu Analysis," people through other consumer comments are referenced and used for reference, the user's comments have become the choice of products or services are crucial factors. ”

And Mushroom Street is familiar with female consumers love shopping and willing to share with other people's psychology, SNS and foreign Pinterest concept into their business model. The latter is a company founded in the United States, the user home decoration, clothing and other aspects of collection, collation and sharing of the photo site.