Music Excellence Shanhu: Play the game to spell the luck

TECHWEB7 month 29th article/Jing play games Most can bring happiness, but do games bring pain often more. For tens of thousands of game-makers, there are few winners, and the most common thing is the pain of failure. Shanhu Excellence: Do the game spell Luck (TechWeb map) "said not master" Shanhu also from the pain of failure to come, until six months ago from a hand swim body tasted happy taste. January 1, 2013, a game called "My Name Mtonline" on the Apple store shelves. 11 hours later, the product rose to the top of the iphone's pay list. Half a year later, Shanhu's company has won the game with a single monthly entry of 60 million yuan (industry forecasts, not Shanhu confirmed), surpassing the current number of end-travel giants. Why Shanhu? Why MT? Many people ask. Shanhu's answer is, luck. "Playing games is like a dice, in fact, every company is like this, a game does not know why it was made, a clearly very fancy but how also not popular, and even do not know whether to make the next game, which depends on luck, but also to rely on the accumulation of luck. "Shanhu's luck came to the near misses. Prior to that, the 8 games were introduced, but the total amount of money earned was less than 100,000 dollars. Tens of millions of of the financing was quickly depleted in less than two years, and the company was once embarrassed by layoffs and staff turnover exceeding 15%. But just a few weeks later, Shanhu's luck came. Mt in the top of the month, the highest flow of the hand to swim the top, Shanhu mentality also followed a change. "Warm thought Lust", now "Say no master" a lot of words dare say, "I now extremely calm." Do not put money in the first place, the essence of the game industry is definitely not to earn money, but to make fun games. "I hope that I and the company can transform life, not for money, but simply to do a very happy game, such a mentality does not necessarily make more successful products, but the possibility of making interesting products will be higher." "Shanhu and" My name is Mt "Shanhu's internet career is quite tortuous, 1998 joined Jinshan software company, was responsible for Jinshan office software products. As an earlier batch of online games players, Shan Tiger began to contact NetEase, Sohu, Sina and other Internet industry, the new rising, but also smell the business opportunities of the online games industry. But by identity restrictions, and at the time of the Jinshan game West Hill Studio is focused on the development of stand-alone games, the final Shanhu of the online dream did not in Jinshan tie down roots. 2002, the domestic online games industry began to appear huge epic, industry also more and more big. At that time was tired of the Golden Hill leisurely life Shanhu choose to leave, and a few friends co-founded the game company Beijing Happy Times. But because of the lack of management and operational experience, the company finally faced the dilemma of the capital chain rupture, Shanhu's first venture failed. 2008, due to entrepreneurial failure temporarily unemployed at home to create a novel Shanhu by Jinshan when the old colleagues still into the persuade, joined the venture company Kylin game as Vice president, is responsible for "Genghis Khan Ol" Operation, 2010 promoted to Kirin game president. In the meantime, Shan Tiger completed its own years of goal-to do a 100,000 online users of the net. In 2011, Shanhu left the Unicorn and decided to start again. After 8 games of training, "My name is Mt" Become a hand tour development process of an important noun. "My name is Mt" is a colorful painting studio produced by the original 3D network animation, by many netizens crown to "domestic animation New Light" animation series. More importantly, this is a World of Warcraft as the core of the network animation, the prototype is Blizzard's famous online game "World of Warcraft." May 2012, excellent music announced to 3 million yuan in the price from the Chinese network in the hands of "I call Mt" the world exclusive game adaptation right, interestingly, vertical and horizontal Chinese network of the head office is a veteran game company Perfect World. According to official figures, "My name is Mt" currently in the iOS and Android Market total registered players are 23 million, the daily number of active users about 2.3 million; daily new 15.3 million, of which about 30% from Word-of-mouth promotion, each user to obtain the cost of about 5 yuan; early on line, the game's average next day retained more than 75% , the average of 3rd retained more than 65%, 7th retained more than 50%. Shanhu Readme: Big Evergrande "My name is Mt" Today's results must exceed our expectations, just started to do MT when it is entirely to survive. At that time, the company did not make money, 6-8 months of investment has been burned, pressure is very big, almost close to collapse. Warcraft and Mt anime fans to provide our first batch of users, a spark can be a prairie fire. Plus last year is a mobile game high-speed development of the year, in this time to do things relatively easy, originally MT may not do so big, but catch this opportunity. Just like the end of the travel era, NetEase catch the first wave of the end, the potential energy and luck in the inside, if there is no potential in, it is difficult to have today's results. Luck should be the majority, and in the early days luck is very important, the product direction choice is gradually strengthened, come to today this step is the luck majority. But not any one to get the right of the adaptation of Mt can have the current results, luck, but also mentality and team strength inside. MT has been relying on word-of-mouth dissemination, the original MT Fire because of a new play, one is because the real Warcraft theme is very flattering, attracted a group of Warcraft players come in. But in the late stage, 80% users are not playing Warcraft, two hours a day online users more than 70%, most of the time is fragmented. MT, the domestic card games more and more, I think this is not very sensible approach, in fact, every sign of the success of the game in the play are innovative, not rely on copying can get up. Such a successor may have to go from product development, marketing, user access and other costs, but the effect is not necessarily good. Like "Angry Birds" up, there are a lot of follow the game, but to this moment there is noStill doing it, because there is a price to follow, we can not keep moving. Tencent and other big companies to do card cards, for us also have no relationship. Like "Dream West Tour" for so many years, there are many big companies competitors, but how many can really more than "Dream West Tour"? Blizzard has just made the card Game "Warcraft Hero Biography" board games players will certainly like, but in China game board is a relatively small play, to see the user can not tolerate the slow pace of Blizzard games mode. Our company is now basically not affected by the outside world, other companies if the plagiarism of our products, I feel very good, copy it, I still believe that the big people Evergrande. But we are not without pressure, our pressure is more from internal and product service requirements. Making money is only collateral not because the game industry can make a lot of money I came in, because I like games. I play the biggest satisfaction is to create a world, the world there are many people come to participate in, there is a feeling of being a god. Does the game have to make a lot of money, I think it is not so. Quick success will not necessarily have a good effect, like blizzard, people never quick, now do so big. For small companies, to do 1 million or 2 million users, selling ads can survive, people like you this company and your products, on the line. We won't do the games that don't go out without saving 5000 dollars. I think a product is at the expense of the interests of the players to make money, then the planning or the project manager is extremely irresponsible, I will immediately change. I am very calm now. A game to want to succeed do not always want to let players pay, as long as the game fun, do not worry about earning money. Mt players also have a lot of money, 230,000 of all have, but we will not force you to spend, the general flower of these will be the end, and more flowers I feel unnecessary. If not afraid of offending the industry, I would like to do not charge the money, I once thought that should be each mobile phone can only receive the maximum amount of money per month, more than can not be closed. Many people feel that hand-swimming is a quick money industry, but I do not think so, who is to see the results. For example, a car, if it's yours, you will be very cherish it, if you rent, on a half-day, you will not be so cherish; the same reason, you do not want users to walk with you for ten years, just to collect a money away, you will certainly not cherish, the user will not be good for you. As a lucrative industry, I feel that there is no need. The quick success lets the page tour company basically is destroyed, those who collect a lot of money to the user, then the company is acquired by others, the last do is not very good. This is the company from the player's pocket to pay the company, the first time the player to take out 50,000 dollars, the second will be taken? Not anymore. This is the same as the supermarket next to the railway station, a bottle of water can be priced 20 yuan, there is a slaughter, but no one will go to buy a second time. I think the company should take a long view. The one thing I always say is that the executive of a company that is made of iron, if the company can do ten years, the executive is a person, but if the company can do 100 years, the executive willwill be like running water, want to make a company for 100 years, the first thing to do is not to earn money, but let users always faithfully follow you, think you are a good person, can bring me happy and not black my money, you are a safe company, I would like to play with you. That's what I thought all the way, to make people feel good about you, making money is just a by-product. Do not put money in the first place, such a company is destined to do little, like the seabed fishing, is to provide users with a good sense of eating as the goal, so make money, really to make a profit for the goal of the instead of earning money. The essence of the game industry is definitely not to earn money, but to make fun games, can not grasp the essence of the company is doomed to only be fleeting. And once the entrepreneurial team is brainwashed by the money-first gene, it's hard to change. What is success? What is success, the sale of the company is not a success? A lot of money is not a success? How the definition of success, each person's standard is different, also determines the practice of different. Some people put the company on the IPO, a couple of partners set tens of millions of each, and then find another project. I do not like this way, I like to do things, the brothers at the bottom of a little more money, not very high? My company can list the best, but not to go public as the ultimate goal, do a good job to serve the players is the most important. Making money is a by-product, but listing is also a by-product. In fact, I do not like and the media said how we how, the Golden Cup is not as good as their reputation, blowing to blow, really no meaning. A few days ago CJ (Chinejoy) Want me to give a speech, I said I do not go, our company has internal regulations, go out to give a speech to pay a fine of 5000 dollars, and I went to smash the field, I said there is a word, "down-to-earth, do not brag." Why, blow to blow, play home money into their own pockets, service and do not good. I think the game itself is a very happy thing, it is not a porter, the money from this move to this, but at the same time to satisfy themselves and the user's fun. Half a year, more and more found good for the player is the biggest good for the company, everyone in the mind want to have goals, can be happy, all of our pain point, itch point, laugh point and satisfaction points in the player, nothing else is important. No desire is just, there is no need to set himself in a very high goal, set a low, live very magnanimous, there is time for the community to do a little contribution is very good. A friend of the circle of the previous hand said that they would not go to see Northern Europe, to visit the big Nordic companies how to do the game, but I think that there is time for players better than where to visit. Nordic Why can do it, because they are no desire is just the typical performance, in other markets do not earn money in the game will immediately be money to kill, but Nordic is a relatively simple model, good game even if not earn money can survive, the realm is very high. This is my fourth start-up company, I have also been to the listed companies, there are closed companies, have seen everything, this to me, others (players) willing to play with you is the happiest place, in addition toWhat is worth the happy place. Do a game of luck entrepreneurial phase to find a few old friends, pull 2.7 million angel investment, up to now, 1 million investment has been taken back 5 million, the company has now used 10 times times the price of repurchase 50% shares, part of the staff, so that everyone happy. If there are very good people to be CEO, I will immediately delegate to the board of directors. Our current performance is mainly due to the timing of the right, life is very good. Mobile phone market has been growing, new users keep coming in, water up the ship is high, we do not have to do too many things, the best strategy is homeopathy, the flower of the money spent, do not give everyone add plugging on the line. We are used not to do any product performance requirements, but if we can bring more users, I will give bonuses. Must be more than Mt's argument itself is wrong, the game is to talk about the probability of success, large companies have hundreds of project team, a year out of a popular game is good. If you can't do it, you can do it again. We have done a game, a total of more than 6,000 players, 3-4 days in 91 earned 230,000 dollars, I think the product is too black, will certainly be scolded, must be charged down, the next day to improve the retention rate, change not to do. In fact, I did not dare to say. Companies to make money, not struggling to survive the line, so warm think lust, hope to be able to transform life, to do a very happy game, such a mentality may not be able to make more successful products, but the possibility of making interesting products will be higher. Entrepreneurship is very difficult, I once caught the end of the last wave of travel, but also catch up with the hands of almost the last wave, is super lucky, this life there are luckier than our people, contentment it.