My view on interactive design

Several consecutive projects, there is no time to write blog, but with more space for thinking, interactive design has a more in-depth understanding.

One: The scope of the interactive design

With some of the friends around to do interactive design chat, the understanding is: there is action or the operation occurs where there is interaction. This understanding of the interaction is narrow, the scope of interaction design should be more extensive.

Interaction in addition to the system can be induced by the mouse operation, in fact, there should be a series of systems can not be perceived: visual, auditory, psychological.

For example, a user comes to a Web site, look for the information you need. They visit the site with questions, we design the first to know what the user needs (that is, the user's needs, this is psychological), and then decide what kind of way to show, how to show to let users more quickly find his attention to information, further, In addition to providing the user with the information they need, even he can find information beyond his expectation through an interface. (visual guidance, arrangement of information).

This series of actions, in addition to the perceived User scrolling screen or link jump, other, is not aware of, but this requires interaction designers to think.

Recently watching TV drama "Invincible Ugly", one fragment is about the concept of the company to the Qing Yang shampoo advertising, director Chen Jiaming, he did the theme of advertising is romantic, stylish, noble. As a result, the factory rejected the idea. The reason is very simple, Chen Jiaming did not stand in Qingyang shampoo http://www.aliyun.com/zixun/aggregation/8881.html "> Target user Group perspective, Qingyang shampoo positioning is low-end, its user base is also the general public, For romance, fashion, nobility may not resonate, or simple functional style to attract the public eye.

For example, we want to give a product to the function of music, the default state of music should be played or stopped? This time we need to combine our target user base, and if the target user is an office person, the default state will be a better way to stop, so that when we open a Web site, Do not disturb other office colleagues because of the sudden noise. But if our user base is an Internet café user, the default state of play may be better. Because the environment is not the same. Hearing music is auditory, and the response after listening to music is psychological, we do not consider what type of song users like.

All of the above examples tell us the same fact, that is, to understand the target users, as well as their needs, characteristics, psychology and so on, in order to make the appropriate target user interaction design.

Second: How should interaction designers face other people's suggestions

Project, we designed the interaction, in product meetings, in-mail and verbal communication, products, requirements, and developers often present their own insights from their own point of view, and at this point, we should not rush to defend or promise, should be recorded, and then compare their insights with their own design intentions, Think about why they have such a suggestion, what are the pros and cons of my plan compared to their solution, and when the contrast comes out, we may take our own point of view, may adopt their views, and perhaps the combination of these two views.

Most of the time, we should be designing for a reason, this may be an experience, or a theoretical knowledge that may be seen from a book, or it may be a user's perspective to think about interaction. I think the reason to convince others from the user's point of view should be the most adequate, because there is no absolute right interaction design, Only appropriate interaction design.

When others retort, we should calmly speak the intent of the design and listen patiently to other people's suggestions, this is our ability to communicate and express, and most importantly, when no one has a better reason to convince, we should stick to our point of view. The best way to convince you is to get the data from the user. Because, when considering the interaction, we should always be user-centric, they are the end users of the product.

In the design process, we have to think more, because we think more, users will think less when they use our products, even without thinking. Similarly, good at thinking, can constantly improve our design level, interactive design principles and patterns are dead, the only, your thoughts, others are not learning. In fact, this view, The use of various industries should be meaningful.

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