NALA "Data Mania" with commercial olfactory power business myth change

Nala by Liu Yongming in 2009, is a big seller from Taobao developed E-commerce companies, its independent sales platform, "Nala Cosmetics Mall" in the summer officially online operation.

Many people's impressions of Liu Yongming stay in: Cattle, science geeks, data freaks ... And a lot of people exclaim that he's really something like "Sheldon" in the Big bang of life.

In fact, these fragmented impressions are just one side of Liu Yongming's character. An experimental scientist who can only tinker with data is destined to be a "Buite" without strong commercial sense of smell and execution, but Liu Yongming is clearly not.

As a Minnan, Liu Yongming inherited a business gene. And the experience of the study of marine chemical analysis, so that he acquired the data thinking mode. The long closed sea experiment, trained him to focus on doing things, dead to the end of the Executive force.

For Liu Yongming, in the electronic commerce this high-speed road, can block his roadblock is very few, he can soar to 180 yards, 200 yards or even faster.

Cool racing hands.

Now Liu Yongming's favorite thing to do is drag racing.

He found that Tiantai Mountain is a good place to drag racing, and not forget to advertise on Weibo.

Every Sunday is Liu Yongming's "Quiet Day". Regardless of the day has been a busy days, this day decisively press off the phone, drive out, to Qiandaohu, to the Tiantai mountain or other suburbs of Hangzhou, find a hotel, quiet to stay for a day.

This day, trance, think things, relax, talking to himself, anyway, time only belong to himself, in his side only a "Mercedes Benz."

Indeed, in the past two years, Nala to the speed of drag racing, the original 30,000 yuan has already been added N zero. Liu Yongming has been less concerned with these zeros, the growth is too fast, so that the wind, from valuation to due diligence and money to the account, during the period did not know how many times.

Countless phone calls every day: VC, cooperation, brand, sellers, the media ... ..... Between "fast" and "busy", Liu Yongming choose to give the time of One days a week to "meditation".

Without Nala, Liu Yongming may now drift in the Atlantic or the Pacific, or in Antarctica or the Arctic. On a small boat that was shut down and heard only the heartbeat, he was doing his marine geochemical experiments day after day. While reading, the two-month-old sea drifting life, let Liu Yongming the most headaches is the terrible loneliness, it can eat people out. In order to overcome it, while doing experimental Liu Yongming, while listening to the "The Kingdoms of the", "Shoot the Hero Biography" these TV series recordings. The peculiar intimacy of the mother tongue can slow down the melancholy of loneliness, which makes him feel a little warm.

Perhaps the ability of people to adapt is always beyond their imagination. Liu Yongming found that the sun was slowly leaping out of the sea at sea, occasionally the rainbow, night port dotted lights, clear shining Milky Way, these beautiful scenery instead became a good adjustment of boring life, they began to slowly sinking heart to enjoy with the deep expanse of the sea this wordless communication.

"Loneliness can make a person become a ghost, also can make a person become God, fortunately I am OK." "Liu Yongming said.

This experience gives Liu Yongming the ability to resist extreme pressure. Now in the face of the influx of capital, he can remain calm, some of the trap of fanatical capital say "no", now he is half "VC Tong."

He knew very well that ten years ago, the first 100 Internet companies had a survival rate of less than 1%, and ten years later, the heyday of E-commerce was still close to death, and most companies would still be "blown away" like they were ten years ago. Such an idea, not a pessimistic give up, but frankly face.

So Liu Yongming not deliberately for their own opponents, because there will always be one of the biggest opponents waiting there, is their own. You can only always check whether you are hard enough, open enough, or focused enough.

Simple, direct, childish.

"Do you think I'm strange?" This is Liu Yongming encounter familiar person will ask a question, tone is not suspicion, but rhetorical questions, in fact this is his self debugging.

Because of the six-year foreign language school's "American Education" and overseas study experience, Liu Yongming style independent special line, simple and direct, and occasionally worry about too straight, be misunderstood.

First appeared in the annual Congress, was asked by reporters: "What is the value of retailing in China?" Liu Yongming's reply was very direct: "Why not, once China's richest man, Huang Guangyu is a retailer, you said there is value?"

That time, Liu Yongming by the media qualitative: a very arrogant Taobao big sellers.

It is not so much a word as a different way of thinking. Liu Yongming thinks he is a childish person, but also cute.

After retiring, Rochilton, the founder of Hilton, recalls the past and wonders why he has succeeded. After searching for answers, he decided to take his grandson, Little Hilton, out for a spin. When flying over the Las Vegas of America and seeing the city of the desert, the old Hilton excitedly said to the little Hilton: "I found the answer, that you have a dream." ”

Liu Yongming believes the story of Old Hilton and believes in the phrase "You have a dream". Because the world can be very generous, give you more, as long as you imagine, can be very stingy, give you very little, if you are too lazy to think.

Now Liu Yongming has 6 stores, 2 sites, can be said to have completed from Taobao big sellers to the enterprise "metamorphosis." Liu Yongming to the new company name called "Xin Ba", is to "Nora" find a companion, watched cartoon "Lion King" People should know, Nora is Simba's girlfriend.

He likes simplicity. Computer for him, just Www+mail+doc+ppt+xls, others seem to be useless. Business model is also simple, as long as the industry to seize one or two key needs. The biggest feature of cosmetics industry is safety, authentic. Chinese cosmetics consumer population is still immature, to be educated, retailers must do a good job shopping consultant role.

There is also a trace of "romantic idealism" on Liu Yongming. In his view, compared to the traditional enterprise big guy's strong, sophisticated, secretive, the generation of electrical business image More is simple, direct, sharing. The success of the former depends more on the "understanding" of social rules, and the latter's rise is valued more to the respect of business rules.

Although Jing-dong, when the price war is also very busy, but the future of E-commerce should not be street fighting, more than the beast of the bucket, should be a short plate to ensure that customers, employees, shareholders, partners, opponents have water to drink commercial barrels.