Nationwide Online shopper reaches 140 million-Koreans are the most avid online shoppers

Internet industry core data-nationwide online shopping users reach 140 million-Koreans Chinese are most keen on online purchase

Editor：

As of the end of June 2010, China's internet users reached 420 million people, the national network of shoppers to reach 140 million in China online shopping users increased by nearly 32 million. At the same time, the number of Chinese websites is still shrinking, which is precisely the Chinese Internet mature. With the strengthening of government supervision, a large number of entertainment, personal websites have been closed, and various types of business-oriented web sites have risen rapidly, supporting the rapid development of China's network, supporting the rapid development of e-commerce in China. Internet advertising Q2 reached 8.5 billion, the search fever is expanding rapidly, even if Google was affected by the exit, the entire Chinese search advertising market still maintained nearly 50% of the rapid growth, which all imply that China's e-commerce really came. Nielsen analysis that 41% of China's consumers will spend more than 11% of the monthly spending on online shopping, if this credible, then China's total online shopping this year may reach 500 billion. It is still a major consumer-to-consumer, consumer and Third-party business-to-business, especially the frenzy of third party deals. However, the editor said: In the near future, about the second half of 2011 will usher in China's independent development period. This will also lead to the emergence of standard, professional third-party E-commerce hosting providers. These professional third-party E-commerce hosting providers will be able to help a large number of traditional enterprises to enter the field of E-commerce steadily.

1 as of the end of June 2010, the size of China's internet users reached 420 million people, network penetration rate continued to increase to 31.8%.

(Source: CNNIC

By the end of June 2010, the internet penetration rate of 420 million people in China continued to rise to 31.8%. Mobile Internet users have become the main driving force for China's overall internet users to rise, adding 43.34 million to 277 million in half a year, with an increase of 18.6%. It is noteworthy that The Internet business degree is increasing rapidly, the national network shopping user achieves 140 million, the online payment, the network shopping and the online bank half year user growth rate all in 30%, far surpasses other kind of network application.

2 2010q2 China Network advertising market size of 8.52 billion yuan

(Source: Eric Consulting

According to the upcoming 2010 China online advertising market monitoring data of the second quarter, 2010Q2 network advertising market size reached 8.52 billion yuan, an increase of 87.3%, brand graphics advertising and search engine advertising still dominate, accounting for 43% and 31% respectively.

2010Q2 Network advertisement Market growth rate is obvious, market scale innovation is high

According to the core data that will be released by Iris, the two-quarter network advertising market growth is obvious, China's network advertising market size reached 8.52 billion yuan. After experiencing the Q1 seasonal decline, the Q2 market grew rapidly, up 87.3% year-on-year, up 34%.

3 in the 2nd quarter of 2010, China's search engine operators market size reached 2.67 billion yuan, a significant increase of 48%

(Source: Analysys International

According to the Enfodesk industry database of the 2nd quarter of 2010, China search engine Market Monitoring report shows that the 2nd quarter of 2010, China's search engine operators market size reached 2.67 billion yuan, the chain growth of 37%, an increase of 48%.

4 Number of Chinese websites dropped to 2.79 million in the first half of this year 13.7%

(Source: NetEase Technology

As of June 2010, the total number of Chinese domain names fell to 11.21 million. CN domain 7.25 million. CN's share of the total domain name fell from 80% to 64.7%. Meanwhile,. The COM domain name increases 535,000, the proportion rises from 16.6% to 29.6%.

At the same time, China's number of Web sites (that is, the number of domain name registrars in the site) has been reduced to 2.79 million, a 13.7% decline. CN site for 2.05 million, accounting for 73.7% of the overall site.

The report noted that in the first half of 2010, the number of Internet sites in the world has declined, and Chinese web sites have slipped. According to Netcraft, the number of global Internet sites dropped by 27 million in the first half of 2010, down to 11.5%. Web Hosting services expire, is the main reason for the decline in the total number of sites.

More than 11% of the monthly consumer spending in the Asia-Pacific region is 5 per cent for online purchases, with a global average of 27%

(Source: Nelson

July 13, according to foreign media reports, market research company Nielsen said in Tuesday, the Asia-Pacific region consumers are the world's most active internet buyers, the region's consumers in making purchase decisions more dependent on the Internet.

Nielsen's report shows that 35% of consumers in the Asia-Pacific region spend more than 11% per cent of their monthly spending on online purchases, with a global average of 27%. South Korea is a net purchase of the "hardest hit", South Korea 59% of consumers will be more than 11% of the monthly expenditure for online shopping;

In addition, 31% of Asian consumers will spend 6% to 10% per cent of their monthly expenses on online shopping. "Consumers in the Asia-Pacific region are the world's most avid buyers of online purchases," Nielsen said. "Consumers in the Asia-Pacific region will be more likely to buy more online over the next 6 months than consumers in other regions, and Koreans and Chinese are most at risk of making such purchases," he said.