NBA Union Lionside on Facebook to launch NBA legends

According to the New York Times, Lionside, a social-game developer in San Francisco, will launch the NBA social game, the NBA legend, on the Facebook platform this week, which will become another channel for the NBA to promote social media.　　The NBA legend, like other Facebook sports games, requires players to create an NBA player, join a basketball team, and continue to earn points through their careers to increase their success in the NBA. So why did the NBA choose to lionside the still-unknown social-game developer, without considering EA's Playfish company, to launch the game with a powerful team? The NBA wants to maximize control of the game. It is understood that the NBA hopes to directly control the future development of the game, and prior to their cooperation with EA launched the Palm machine game since the market, its product quality control gradually lost its effectiveness.　　They hope the content of the Facebook game will run through the NBA's future quarterly, so senior vice president and general manager Brian Perez of the NBA's digital operations has asked them to intervene more directly in the game. Brian Perez said that before the NBA Palm Machine game is only an authorized project, was the game developers to come to the door, but in this "NBA legend" project, the NBA is really a partner, this is the crux of the problem.　　In addition to the quality of the game's products, the NBA wants to control the game's revenue. NBA legends, like other social games, support users to spend real money on virtual goods such as sneakers and beverages.　　Of all the professional sports organizations, the NBA has the most social networking fans, but it is still unknown whether gamers will experience the game with the enthusiasm of asking about LeBron James's Twitter account Lebron. Over the calendar year nba2k game cover for more information please pay attention to play game network. (Edit/Xu Mingming)