NET purchase clothing return rate is high? Ebay buys 3D virtual fitting company Phisix

Although online shopping has brought convenience to people in buying the latest fashions, it still has some drawbacks, such as the inability of consumers to try on clothes. ebay seems to be very clear about this issue, especially given its high return rate. To facilitate online shoppers and reduce return rates, the E-commerce giant announced in Wednesday the acquisition of the 3D virtual clothing company Phisix. Phisix is a computer graphics company that can create 3D models for pictures, graphics files and other jeans, shirts, skirts, and other costumes. These models can mimic the effects of people of different sizes on clothes. Phisix technology allows consumers to find out if their favorite clothes fit under the Internet shopping environment. Steve Yankovich, vice president of innovation and new business at ebay, said in a statement that consumers could Jenkovic more effectively on a variety of garments. We believe this will help drive retail sales and create a more enjoyable experience for shoppers. "This technology not only allows users to see whether the clothing fits, but also to recommend the appropriate size of clothing according to their size." Phisix can be run on a variety of devices, including laptops, tablets and smartphones. Phisix Company was founded in 2012 by Jonathan Su, a former Intel research scientist. Jonathan has experience in special effects design and has worked for several mainstream Hollywood companies, including industrial lighting (ILM) and DreamWorks (DreamWorks), which simulates human behavior and activities. Ebay plans to apply Phisix technology to its network and physical stores. The volume of the acquisition has not yet been announced.