NET purchase Express overall satisfaction less than 40% electric dealers have built their own logistics

Recently, held in Guangzhou, "2012 traditional retail industry transformation and express Service Innovation Forum", the first domestic "online shopping express satisfaction monitoring" report officially released. The report survey shows that the net Purchase express service overall satisfaction is only 39.8%, the report thinks "the electric merchant logistics is not equal to express", the future market will choose the most has the service ability the express service provider, can bring more consumer experience to the customer will be the electricity merchant logistics trend.

Large electric dealers have built their own logistics system

According to the e-Commerce Research center published in the "2012 (China) E-commerce Market Monitoring Report" shows that in the first half of 2012, China's e-commerce market turnover amounted to 3.5 trillion yuan, an increase of 18.6%. One business-to-business E-commerce market transaction size of 2.95 trillion yuan, network retail market transaction size of 511.9 billion yuan.

The report shows that as of June 2012, the domestic use of Third-party E-commerce platform for SME users has exceeded 16.5 million. China's online shopping for 214 million users, an increase of 23.7% per cent.

According to China's e-commerce complaints and rights of public service platform statistics show that the first half of 2012 (January-June) received a total of e-commerce users in various forms of e-commerce complaints 58613.

In many of the causes of complaints, logistics has become the most criticized. According to the "logistics" magazine and the market research company, the survey, online shopping Express service overall satisfaction is only 39.8%.

For the logistics service is not satisfied, E-commerce Mall has experienced, so have embarked on a proprietary logistics system. At present, Amazon, Jingdong Mall, Dangdang, where customer-prudential products, shop No. 1th, Suning and other large electric dealers have moved to the road to build the logistics system.

Liaodong, president of the company's market research firm, said Amazon's choices could reflect the "backwardness" of China's logistics services. "In the United States, Amazon, although also choose to build their own warehousing, concurrent display of their unique warehouse management mode, but the distribution link is outsourced to the parcel express service provider." But in China, Amazon not only built its own warehousing, but also built its own distribution team, which is more like a helpless choice.

The most complaints: Shentong, Yuantong and Rhyme Tatsu

After the "price war" of E-commerce, "logistics warfare" followed. Many manufacturers have launched rapid distribution services and commitments, such as "The next day Up", "1-3 days", and so on, the cat is to make a commitment: 22 of the city's consumers, the day before 4 o'clock in the afternoon the goods, if not delivered the next day before 24 o'clock, the cat for consumers to pay.

Xu Guanjie, deputy editor of Logistics magazine, said Cat launched such a service, emboldened from the merchant, warehouse and trading platform data completely through the "logistics treasure", through the network to express the platform to the company to fully open the data, easy to express the company more accurate arrangement of capacity, planning process, so as to achieve rapid distribution.

If the network shopping logistics service is "the last kilometer", The courier service is "the last 100 meters". In the monitoring report, "The last 100 meters" service is not optimistic, the data show 14.5% of respondents complained about the express company, "which, the most complaints Express company for Shentong Express, Yuantong Express and Rhyme Tatsu fast."

Xu Guanjie said, Shun Fung fast away is "Noble Express" route, service quality and high price relative matching, and Shentong walk is "civilian express" to a large amount of victory, service quality is slightly lacking. For the outsourcing of online shopping Express, freight and service quality has a certain degree of matching, the so-called "a penny a penny."

Xu Guanjie said, from the current Electronic business environment and express service quality, "electric business logistics is not equal to express", the future market will choose the most capable of service delivery service providers, can bring more consumer experience will be the trend of electric business logistics.