NET shopping eliminates a lot of links, less business to consumers of the layer of exploitation

Online shopping eliminates a lot of links, less business to consumers of the layer of exploitation, the more than the cost of these links to consumers, not we sell cheap, but shopping malls sell too expensive, this is Ma Yun's mouth as public words most often heard a word. Especially in the early years of publicity Taobao.

Therefore, Taobao single-handedly created a net shopping is cheap good saying. Of course, looking back on Taobao Road, Taobao really play over, through the free policy to attract businesses, and then through low-cost means to encourage businesses to participate in activities, so that the cheapest price to sell the goods to consumers.

But today, online shopping is not synonymous with cheap. This is obviously contradictory to Ma's original theory of rhetoric. In order to form a strong consumer perception gap. So why is online shopping no longer cheap?

Ma Yun said that the link, is our line is often said channel. So, the net buys the change is no longer cheap, is because the channel does not reduce at all, but increases or does not change?

It is a fact that the electric dealer has reduced the level of the channel. But the decline of the electricity business channel has not let the net buys to become cheap, or said the net buys already passed the cheap time. This is because a large number of competitors, leading to the high cost of marketing, coupled with the uncontrolled warehousing logistics and distribution costs, can exceed the traditional offline rental and a variety of entry costs, line online under the cost difference is not small. And with the development of electric dealers mature, more businesses pay attention to their own brand premium will not easily sell low-priced goods, so, online channels and prices of the relationship between the loss of the most original persuasive.

So, have to admire Taobao, in a specific period of time, you can not ask the source of the hero, with the channel on the production of low prices to achieve their own. Once you are in, turn directly to the middle and high-end transition. When some people in the Internet business say they want to eliminate the channel, there are people who are breeding the next cradle of the channel.

1 years to sell 10 million, take 60% of the profit, only 600w,100 dealers 1 years can help you sell 100 million, even if the profit is only 10%, can also get 1000W, this is the offline channel most intuitive algorithm, business moved to the line, this logic also applies. As the offline brand, through the online operation can directly sell the goods to consumers, this situation, Channel 0. Online brand development under the line agent, through the agent to send goods to consumers, in this case, Channel 1. Compared with the traditional line n-level channel, the channel did obviously decrease, but the channel did not disappear.

Middlemen are an important part of traditional channels. Middlemen play an important role in the channel, as the use of middlemen is the most efficient in providing products and access to targeted markets. By virtue of their business relationships, experience, specialization and size, middlemen are often able to make profits higher than the profits they can get from proprietary shops. With the development of Internet commerce, many advantages of traditional middlemen have been replaced by the borderless nature of Internet, and the efficient information exchange of Internet has changed many links of traditional channels in the past, simplifying the complicated relationship into a single relationship. The development of the Internet has changed the structure of the channel.

Many traditional enterprises have done a section of the electrical quotient found that the electricity business is not only a selling channel. However, such an understanding is biased, because, in any case, the electric business can also help companies to recreate a different channel from the traditional channels, in essence, the electricity business is still a channel. The emergence of network channels will directly lead to a large number of network agents, directly to break the geographical constraints, this development will be more than the line layer superimposed channels more expansive and influence. Therefore, the existence and development of online channels will certainly go through a high outbreak period, but, in the on-line distribution system to build, only the cat put on the strategic level. That is to build 1+n+n distribution system. Through the policy to encourage the brand is not to sell a piece of goods, but the use of the platform to help brands or large channels to create a cat within the planning of the only authorized supply distribution system, through the control of strong distribution channels for the channel to provide the most timely service and management. Do the most core advantages of brand business.

Instead of eliminating channels, the internet is helping to create a more innovative channel. The future, who control the channel, control the absolute right to speak, and channel construction in the network is just the rise!