NET: Strengthen fine operation, group buying industry as a whole difficult

Earlier, media reports said NET has completely abandoned its group buying business, currently 600 people have been abolished. NET through the mail, the relevant reports are not true, net for group buying business positioning and other similar sites of the difference is: to maintain a certain scale, strengthen the fine operation, enhance profitability.

Changhao, an Internet analyst, said in an interview with the Daily economic news reporter that net's adjustment could only mean that it was better at cost control. Also has the industry personage says, net personnel adjusts, reflect the current difficulty of group buying industry.

NET: Strengthen fine operation

NET said that the company attaches great importance to e-commerce business, and strive to further expand the business, March 2011 launched the group to buy business, and then in November 2011, the introduction of a lot of ants short rent. In addition, net completed at the end of 2011 to ensure that the company's 3-year operation. NET said that the relevant financing will be announced in the near future, for outsiders to question the net capital chain, investors lose confidence and other false rumors, do not exclude competitors.

Changhao said that net's staff adjustment only means that it is better to do cost control, that is, the business does not support so many people, can not afford such a high operating costs. At present, the group buying sites are aware of cost control, net situation just to verify this matter, net has begun to understand that the business can not expand without limit, because this is a very low gross margin market.

Industry: Group buying industry as a whole difficult

From the public information of group buying network analysis, the whole group buying network is still in winter. Everyone reported that the net sales of glutinous rice net in 2011 4 quarter of 900,000/1.1 million/1.7 million/2.7 million, corresponding net loss of 3.7 million/4.5 million/6.541 million/9.63 million, the annual net loss of $24.3 million. Revenue growth, net loss expansion.

"Overall the development of the group buying industry is very difficult." Changhao said, but from the glutinous Rice Regiment data, the continuous look at each quarter input-output ratio of a change, has been in the good direction. It is a good sign that the cost control is getting better.

E-commerce observer Ruzenwang that the input-output ratio of group buying is in a serious unreasonable trend, independent group buying more and more difficult. Last year four quarter also to independent group buying mainly, now row to the front is the United States Regiment, the cost, 58 group purchase. For the public comment network and the cost, because it has a lot of businesses, can save manpower to find business costs. Independent group Purchase website on the one hand to play advertising, pull merchants, a large number of stations, a large number of personnel, very difficult. Independent web site must be to do the localization of E-commerce concept can grow up, but this road is very difficult, the United States Regiment has been walking this road. If you simply put the product online sales, it may be more difficult to go. Handles and litters all confirm this.