Network consumption: The main force and the fast payment group match

Newspaper (reporter Ma) now taobao more and more people's favor, in the end who is the main consumer? According to the relevant online payment statistics show that in the payment of fast payment, the young has become the main online consumption, accounting for up to nearly 60%, young college students and whenever respectively accounted for 12.2%, 19.2%.　　Professional analysis that the formation of a very mature online shopping habits, and has the corresponding purchasing power, has become a net purchase of the "golden Generation."　　A week on the net Taobao young girlfriend 5 with the increasing popularity of 3G technology, the transmission speed of the network is also more and more fast, and online shopping in the real life is increasingly popular, especially young people for this new and convenient way of shopping is favored. "This summer vacation, I almost became a receiving agent." Mr. Xue, who lives in Nancheng, told reporters that his girlfriend especially likes shopping on the internet, in a week she has been online "Amoy" 5 things, both female cosmetics, male perfume, there are two exquisite chopsticks, "even the net bought a wooden washing foot."　　He said that the washing foot quite satisfied, "and the nearby foreign supermarkets and chain appliances, online purchase savings of seventy or eighty Yuan." Li also said that his girlfriend is also an online shopping mania, "no matter buy or buy, she likes to Amoy online, and directly into the shopping cart, I do not understand some she did not buy, but also pull in to do?" "Online shopping this way for us whenever, at first is not too acceptable, always worry about the goods on board, or there is a certain risk of trading."　　"Engaged in the cultural cause of Mr. Ann said, since his girlfriend fans of this stuff, they have to the online store" stroll around, "found that their favorite leisure goods are really a lot of," full range, the price is relatively affordable. "　　Young generation online consumption is the most power online consumption which group is the absolute main, especially in the fast payment of their respective ratio of the situation? Recently paid treasure released fast payment user research data shows that the fast payment since the end of last year, 8 months of time its trading volume accounted for the total amount of Alipay 36%, the number of users over 20 million. The most widely used is the southeast coastal provinces and the first-line big cities, only Zhejiang, Guangdong, Jiangsu, Shanghai, Shandong, Beijing six provinces and cities, the number of users over 10 million, accounting for the payment of fast payment of the total user 50%.　　Pay Treasure Fast payment of the user composition overall bias young, about 60% to 80, compared with the 18 to 21 years old to the total number of undergraduates as the main group of users 12.2%, 32 years old to 40 years old whenever crowd accounted for 19.2%, 40 years old users accounted for 5%.　　The age composition of the fast payment user group is basically in line with the active group of online shopping. Relevant professional analysis that the growth period is basically the development of the network in the last few years, the way of life has been the corresponding impact, to form a very mature online shopping habits, is a net purchase of the "golden Generation." At present, the youngest has graduated from collegeIndustry to participate in the work, began to have more discretionary income, and the eldest of the 31 years old, has almost entered the career development period, thus with the corresponding purchasing power. At the same time, Zhejiang, Guangdong, Jiangsu, Shanghai and other southeast coastal areas of relatively developed economies, e-commerce penetration rate, to some extent, to promote electronic payment has become a popular application trend. In addition, the coastal area users to the high degree of acceptance of new things, which also contributed to Zhejiang, Guangdong region fast payment users ahead of the rest of the country.