Network distribution Big cake cause all the horses to scramble

What is network distribution?

is an enterprise in order to finally truly realize the purpose of profit, and around how to be profitable, skillfully using the advanced Internet Platform, the online purchase of goods shipped, online rapid purchase channels for the construction, and rapid delivery, and distribution of the overall mode of operation and management.

If you are online to join the entrepreneur, or belong to the online investment platform agencies, will be very familiar with network distribution. The current network distribution mode, mature?

Then you have to first for the current background of the network distribution mode, have the most basic understanding. Through the Internet access to information, we can know that network distribution in fact covers a number of completely different models, here to illustrate what is cargo mode,. aggregators mode and distribution mode.

What is the cargo mode? Cargo, the image of such a network distribution mode, is the brand manufacturers directly sell goods to distributors, money and goods at the same time "eat" mode. This is a kind of funds fast, gross profit is very low, channel mastery is not very high mode. To adapt to such a pattern of sellers: have their own brand, strong, high gross profit sellers.

What is aggregators mode? aggregators, as the name suggests, is the meaning of joint sales. To brand, distributors, with the help of the already very mature network distribution system, to carry out the purchase of goods, rapid delivery, management of the joint operation of distribution. mode, union, description, is the brand and distributor, in the Internet such a very advanced media, the cooperative mode of operation. Therefore, the brand and the distributor both, indispensable, less who, can not be called as a aggregators mode. The cooperation between brand and distributor will directly affect the final operating results of such a model as aggregators. Therefore, want to get a good aggregators operation mode, brand and distributor, to the same goal, the decomposition of objectives, scientific and reasonable division of labor. Based on the concept of cooperation, to improve the distribution of net sales and the final sale of the quality of management.

What is the distribution model? Sell and sell. Distribution mode, there are distributor sales and brand operators to carry out direct delivery of two completely different operating modes. Either way, it is based on the standard management of brand commodities, to achieve rapid turnover of capital goods, efficient operation and logistics management is very clear, commodity operation science good results.

The above is the network distribution mode the main three kinds of operation mode. Through the description of the above content, it can be seen that the future network distribution will be more and more mature. Next, we will talk about the social background of network distribution.

1. The cultural background of network distribution:

2. From the first industrial revolution in Britain, and now the internet has been widely used by the people of the world, the continuous development of science and technology, constantly subversion of people's living patterns, people's life concept. The rise of the internet has changed the traditional shopping idea that people need to go shopping, instead, the fool-type, lazy-type online shopping new mode. Like the world's famous Wal-Mart chain stores, online shopping malls, can be a one-stop service, so that many of the nets in the home, homes, you can easily experience the advanced advantages from the Internet.

3. With regard to the economic context in which network distribution occurs:

Marketing, is the 21st century global enterprises continue to develop the ultimate goal! In order to achieve this common dream of all mankind, sales of the operating model, in the continuous development. The traditional marketing mode, most of which have a higher price of the sale of goods, restricted by the region, the dissemination of information is difficult to retain, the logistics model is too traditional and many other deficiencies. In this economic context, there is a new type of distribution operation mode which can be completely done on the Internet without the environment, region, and time limit, the purchase channel is wider, the basic cost of purchase is lower, and this is the familiar network distribution effect model. With the help of any kind of platform on the network, the practice of improving the net profit of the enterprise and raising the popularity of the enterprise.

After a more detailed understanding of what is the cultural background of network distribution and the economic background, after a look at network distribution, how is the operation of:

In general, the operation of online distribution mode, the need for technology, marketing system and after-sales service, Word-of-mouth publicity and other aspects of collaboration to complete such a huge project.

In all operating processes, technical support, the most critical, but also the core. If the network distribution operation, can have specialized technical staff that is better. Specialized people do special things. Technicians, what needs to be done? Picture server to support multiple line broadband, while supporting telecommunications, netcom, mobile and so on. If even the picture of the merchandise can not open or very slow, you say the sale of goods will be good? Adjust the size of uploaded pictures for display. Encourage channel customers to make their own films.

The marketing system, for the entire network distribution support significance, lies in--the network distribution, its essence or carries on a kind of marketing, only, the final marketing platform is not the entity shop, or is the Internet-oriented virtual platform. In such a virtual platform, the effective expansion of the market, improve the share of sales, network distribution is now under the main focus of marketing system. At any time according to the market environment, to improvise, to know and investigate their own business needs of the marketing results, how the marketing model, to achieve a comprehensive. For the pre-sale of effective marketing estimates, for the after-sale effect of effective feedback. The implementation of channel customer level or rebate system, for different sales of customers to implement differentiated treatment, can maximize the potential of mining high-quality customers. For the quality of customers can be given a certain promotional expenses support, such as Taobao through train, a good deal, buy and so on. If you say, technology system is the establishment of such a very perfect online distribution platform, then, for the network distribution under the marketing system, it is to go to such a virtual platform, to carry out any and marketing, any and improve the actual net income of the company's specific marketing matters.

After-sale support is equally important. If the marketing system, is on the platform without time and space restrictions, regional restrictions on the sale of goods, then, after the sale of the link, is the online distribution under the marketing effect, the evaluation. Look at the effect of online distribution, to clearly support the customer's voice after the sale. After the link of after-sale support, for the next network marketing, there is a lot of help-know their projects are selling good, but also need to pass which details, to make a comprehensive improvement. This is the actual significance of the after-sale system in the online distribution mode.

Network distribution mode, the market value that can bring to the enterprise, how big?

The online sales model began with the financial crisis. So, what kind of value can network marketing bring to enterprise?

1. Completely subvert the global economic competitive environment. Regardless of the same industry, you belong to the enterprise is just beginning to start, or belong to have many years of operating history, on the Internet, can be a fair competition. The emergence of the network, so that the major enterprises, are standing in the same starting line, with a common competitive environment. For the small and medium-sized enterprises which have just begun to operate, the rapid development, and the deep environment is relatively safe.

2. The traditional mode of eating by channels is not the "sweet cakes" of today. The Internet is not limited by time and space, not restricted by the region and many other advanced places, the two sessions so that you in the online role of the world customers. Wherever there is Internet, you will have potential customers. This is the network distribution mode, for the major enterprises, another positive significance.

3. Communicate quickly and efficiently with customers anytime, anywhere. In the past, the marketing model is based on strange visits. After the advent of the Internet, do not need to travel around, only need to easily click the mouse, you can through the video mode, online QQ, and other models, and far away customers, to do multi-angle, multifaceted, not affected by time and space timely communication. Where all can immediately contact with customers, this is the online distribution core advantages. In such an era of efficiency, do not go around, but the ultimate effect and the traditional mode of marketing presumably, it is more than a raise.

Compared with the traditional sales system, network distribution platform has more advantages, these advantages specific performance in?

For example, the traditional marketing model will be affected by the time and space constraints, but, for the network distribution model, it can effectively break these limitations.

For example, other traditional marketing models, most of which require a high human cost, but in fact, for the network distribution platform, can effectively save such a relatively high human costs. At the same time, at home, can be things the world, at home, you can easily and freely, anytime and anywhere to understand the comprehensive market, and then in accordance with the current situation of the market, to adjust flexibly.

For example, the purchase of channels more widely, the cost of purchase than the physical store of the purchase cost, more cost-effective. For some people who are interested in joining the online business, this is a low threshold sales model, will not be affected by the funds, management experience and other factors.

Undoubtedly, from the network distribution can bring the specific value of enterprises, network distribution, in fact, is a more development prospects, faster, more advanced marketing model. So why not try?

Network distribution, can be said to be the most efficient marketing model so far. So a lot of people are scrambling for this "big cake".

Network distribution, the most important use of the object, is the traditional wholesalers and chain operators.

What is traditional wholesalers: to sell their own, export, and do the general agent of traditional models, to carry out the goods will be purchased, sold to retailers, industry users or various non-profit organizations of the commodity circulation activities. In this whole commercial circulation activity, the traditional wholesaler's positioning is the intermediate link of the commodity Exchange activity, has certain influence to the downstream commodity exchange.

What is a chain trade? Chain trade, in fact, refers to the existence of a number of shops in the same industry, in order to achieve business activities, the joint purchase to enjoy a unified business philosophy and advanced technology such a business operation. The ultimate goal of chain-commerce is to truly realize the rising sales of enterprises and the continuous development of enterprises.

Traditional wholesalers through the network distribution mode, can promote the marketing share? Through the online distribution mode, traditional wholesalers, can be timely and effective for downstream agents, distributors, retailers, services and timely management, for the continuous expansion of new distributors, retailers, will also be very positive help. Pass

Chain commerce, how to distribute through the network, to obtain more profit? Traditional chain trade, can use network distribution such an advanced commercial platform, will be a number of sellers of the country's resources, effective integration, but also can continue to extend sales opportunities, therefore, upstream suppliers have greater temptation.

In the next few decades, online distribution of such an advanced marketing model, will continue to develop?

21st century is the era of Internet victory. With the continuous development of internet technology, E-commerce industry is also gradually developing, network distribution such a new type of marketing model, will continue to grow and develop, will become the mainstream development direction of the electric business.