Network Qin call "Qin animal spirit"

Many years ago, Ren Zhengfei's "wolf" helped Huawei survive the harsh winter; Robin Li's "wolf" let Baidu redirect the mobile terminal. And Tencent, Ali, Jingdong, Qihoo, Xiaomi have penguins, cats, dogs, tigers, rabbits, etc. marked their own corporate values. Under the law of the jungle of the science and technology industry, each one shows its attitude toward the internal cohesion by looking for a spiritual totem. Not long ago, Qin Yu, founder and CEO of NetQin, sent an e-mail to all employees, calling for internal staff to have the spirit of "Qin Beast", that is, unwilling to compromise, unwilling to give up, unwilling to stop and not to be outdone.

Since the last October suffered muddy water short, since Qin Qin though by one by one to respond to the short report, publish bank deposit accounts, hire a third party to carry out an independent investigation and other means to restore stock prices, but the audit has failed to announce the F- As a result, investors' confidence has been declining. Lin Yu at this node to call "animal" intent, it is time to stimulate the entrepreneurial pride during the crisis, leading Qin net out of the woods.

In 2005, Lin Yu, an associate professor at Beijing University of Posts and Telecommunications, and former classmate Shi Wenyong, who just resigned from Beijing University of Posts and Telecommunications, jointly created NetQin and developed NetQin Security 1.0, the world's first mobile security product. After the beginning of the hard work after the start of the Jinsha River, a joint source, Sequoia Capital and other institutions have become net Qin investors. In 2011, Qin successfully landed on the NYSE.

On the eve of NetQin IPO, it suffered a lot of malicious defamation from competitors and suffered heavy losses. It even was once dismissed as "cyberquaver" by the Internet navy. In the event of muddy water short, the external network of Qin criticized further intensified. However, Qin did not open a war of words and opponents, but frankly accepted the "animal" argument, and extended to "Qin animal."

Lin Yu calls for the "spirit of the beast of Qin" and one is to convey self-confidence in a self-blazing way; the other is to mobilize the "bestiality" inside the Net Qin on the new journey. Some analysts believe that dare to accept the "Qin animal" title, that Qin has been more mature mentality. With the advent of entertaining applications such as music radars and micro-music wallpapers, and the introduction of a large number of mobile gaming products, Qin's rigid academic style and engineer culture are giving way to the Internet-oriented way of thinking.

The sense of crisis out of "animal" network Qin

Net Qin headquarters of the wall reads this sentence: "We do not work hard, 30 days will face bankruptcy." Clearly, to maintain the sense of crisis as a part of network Qin culture.

From the platform strategy released in October last year, mobile games, enterprise mobile services and mobile advertising platform business will become the new growth driver of NetQin. Net revenue in 2013 was nearly 200 million USD, up more than 110% from the previous quarter. Mobile value-added services, including mobile security and mobile games, generated revenues of more than $ 100 million, up more than 50% from the previous quarter and mobile advertising revenues of $ 36.6 million, up 312% sequentially.

In addition, NetQin teamed up with important handset manufacturers and operators in Southeast Asia to jointly explore emerging markets. And with the United States the largest telecom operator Sprint reached a cooperation, for Qin network is more strategic. After this cooperation, Sprint will be pre-installed network Qin mobile advertising platform product NQ Live. And with the National Bureau of Statistics, Agricultural Bank of China, West China Hospital, GE Medical and other departments and enterprises in depth cooperation, but also proved the Qin Qin enterprise-class mobile technology market and pioneering ability.

Not long ago, NetQin also announced that it raised revenue outlook for the first two quarters of this year and again surpassed Wall Street expectations. Prior to 11 consecutive quarters than expected revenue growth and expanding user size, Net Qin has been exposed increasingly sharp "fangs." (Meng Li)