Network video and media group accelerate integration with the rise of new media

In 2012 of February 18, Sohu video solo play "Country Love Serenade" in Beijing held a grand celebration, because in 2012 this year's hottest TV series with 450 million clicks, a single play to refresh the network playback record.

At that time, Sohu's board chairman Charles Zhang and the "Country Love Serenade" cast together attended the celebration meeting. And the network video new media and media groups are accelerating towards the integration of development, the rise of new media is to let the TV industry glow a new vitality, while the TV industry is a continuous network of video transmission of excellent content. The two will explore a creative business model together in a deeper industry-allied development.

Play "Country Love Serenade" refresh record

In 2012, "the spring festival will see the country Love" nationwide broadcast of the trend, the Sohu Video media platform advantage is fully revealed.

According to 2012 data, in 2012, "Country Love Serenade" in Sohu Video total Click has reached a historic 450 million. And this is following the "eternal designation", Sohu Video in the field of the play is a new play record.

In addition to the play in the Sohu video TV plays on the list of the top, in Baidu popular TV series Search, also occupy the top of the search list, its heat index is significantly more than the same period played "Palace 2", "Strange Man Ouyangde", "Beijing Love Story" and many other TV dramas.

Industry renowned critic Dongdong gun that "Country Love Serenade" and the hottest American drama "Life Big Bang" is comparable to its recent years "only two" chasing watching the series.

In fact, "Country Love Serenade" in the character settings, plot structure, viewing experience, have successfully copied the American opera mode. And broke through the first few to 40, 50 after the main audience, by virtue of "big custom that great" funny style, in the middle class, white-collar people are well received.

Since Sohu video in the field of network video is the first to play a solo strategy to open up the market, has been a single broadcast of the TV network broadcast record of the holder. September 2010, the "Battle of marriage" played a record, Sohu video single play first Broken "200 million"; September 2011, "The indelible number" in the Sohu video 21 days total playback volume reached 404,667,815, breaking the "Battle of marriage" record; just 4 months, This record was once again broken by the "Country Love Serenade".

Zhang said, "the reason that the whole video industry tends to distribute thin cost in the context of the choice of strategic unicast, is based on Sohu video in the entertainment industry, film and television drama industry's deep accumulation, on the one hand through the Professional selection committee and selection system to ensure the accuracy of the play, On the other hand, the all-round penetration of the play ability will be a solo play to success.

The strategy of TV dramas has not only expanded the brand influence of Sohu video with record clicks, but also brought good business returns. At present, including Faw Pentium, double Crane pharmaceutical, flying Crane Dairy, Maigao Dairy, three gold pharmaceutical industry, including several well-known brand advertisers and Sohu video on the play reached a commercial cooperation.

"Big guy" together to promote cross industry integration

In the "Country Love Serenade" behind the hit, is a video of the new media Sohu Video, and cultural media industry giants Uncle Media between the full help and promote together.

Online video as a new medium has begun to penetrate into the mature culture and media industry, the future of the two sides in the entertainment industry chain will be from the upstream production, shooting, to channel distribution and platform for the play on a multidimensional depth of cooperation exploration.

In fact, in the "cross-media integration" of the overall deployment, Sohu video is undoubtedly the forerunner of the industry. November 2011, Sohu Video In the release of content strategy to put forward the "media (press) +entertainment (Entertainment)" concept, the future will be in the media platform and entertainment industry two aspects of effective maneuvers to the entertainment industry to cultivate the media platform, The radiation of the media platform to further stimulate the entertainment industry in-depth development.

In the 2012, the network video industry from the horizontal joint, towards the upstream industry vertical alliance. In Zhang's view, this is because TV dramas are universal consumption. If the video site to win in the "dark war", must be in the most upstream of the TV drama resources to establish a core alliance.

Network analysts believe that the current domestic online video industry, although already showing a few big oligarch competition situation, but the pattern is still full of variables. Compared with the current only stay in the traditional playback level of some online video sites, the choice of joint industrial chain with the media giants, will undoubtedly add weight for the competition, Sohu video is clearly in the deployment of online video and entertainment in-depth industrial chain of the big chessboard.