Network Wine Network or will open a new era of electric business

August 31, the Net Wine network first customized products "sight dry red wine" arrived in Tianjin customs, will be officially sent to the hands of consumers, this is the domestic wine industry, the first customer-made products, creating a wine-type electric Dealer's own brand precedent. To create a suitable for the Chinese taste of wine, wine-type electric network wine network for several months of advance preparation. NET Wine Network CEO Rui said, network Wine network carefully designed four rounds of questionnaires, before and after two months, in 30 provinces and cities in the country a total of more than 200,000 consumers to participate in the survey, and invited a number of wine-tasting experts conducted a round of tasting, the final selection of this treasure wine. "From the launch of this project, to the selected products, now the product into the clearance, before and after more than half a year, encountered a lot of problems, and now finally repair the fruition." For us, this is a positive for us, the Future network Wine network will continue to find suitable for different consumer groups of wine, and to create a truly Chinese-owned top wine. "Network Wine network brand director Chao You as the project leader issued so sigh." "When the time is ripe, we will also build our own vineyard, to create our own brand." "NET wine net this activity, actually can be regarded as" the populace diy+ public raise "a kind of business model. The so-called public chip, as the name suggests, is to use the power of all people, focus on the funds, capacity and channels for enterprises, artists or individuals to carry out an activity, etc. to provide the necessary financial assistance. is a new business model that has arisen in recent years. NET Wine network customized products through the network to solicit the choice of wine and organization experts on wine tasting, and finally selected the most representative of consumer demand for a product, and then through the public chip model to achieve product sales. Chen Xuping, an expert in electrical industry and a project manager at Beida Vertical Management Consulting Group, said this marketing model not only allows businessmen to understand the greatest extent of consumer demand, while the procurement and sales links to improve efficiency, with the technology and mode of maturity, but also can penetrate into the production of goods, in turn, to promote more personalized goods born. So as to avoid the waste of production to the maximum, speed up the commercial operation speed, improve the efficiency. It can be foreseen that this will be a "specimen" of the development of future business models. On the net wine network This move, the industry is mixed, many experts think, now wine electric business springing up, but the essence is only foreign wine merchant "Porter". Wine Merchants New Network Wine Network This launch of the industry's first custom wine, although not strictly in the sense of its own brand, but it is a useful exploration of the electric business industry marketing model, it is worth reference for vertical electric business industry. If this model proves to be effective, it could open a new era in the electric business sector. Of course, a lot of people have doubts about this. After all, the wine industry is not yet transparent, consumer awareness has yet to improve, and its success is still a distance away. However, anyway, this is the domestic wine industry marketing model of a useful exploration, the results, let us wait and see.