Network wine online high-end wine access to the network to buy the atmosphere

Nowadays, more and more high-end brand in the network, and high-end wine as a commodity has been high, recently also picked up the net to buy this piece of confidence, in time, from the Internet can be bought high-end wine will not be a dream.

It is reported that the domestic first location in high-end wine consumption E-commerce web site Wine Network (www.wangjiu.com) has entered the final stage of construction, is expected to be officially online this year. NET Wine Network CEO Rui to reporters, net wine network in order to high-end wine for a clear positioning based on the establishment of the first set of domestic, O2O, SNS, mobile interconnection as one of the video digital multimedia wine vertical professional platform.

The picture is the net wine Net official on-line Countdown page

Not only selling wine, but also the guide of culture

With the improvement of the living standard of the domestic consumers, the desire for the quality of life has become more and more strong, and as a symbol of exquisite lifestyle and high grade, wine has been favored by more and more high-end people in China. But because of its high professional quality, most consumers of wine, especially the understanding of high-end wine is limited to the most basic brand awareness stage, blindly follow the phenomenon of serious. Rui told reporters: "People's understanding of wine and wine culture is still in the bud, the winery, wine types, production years, etc. have not yet formed a directional preference, but also need to have a nurturing process." ”

Therefore, the net wine network broke through the traditional E-commerce Web site single operation mode, the first use of Internet video technology, the introduction of a new B2C&B2B electric business diversification operation strategy. At the same time, set their own advantages in the national scope to set up high-end clubs, image stores, experience shop, such as a number of offline industry chain, the establishment of international wine professional Certification training, and strive to the international first-class wine brand concept, culture and products to the pursuit of high-quality life, wine-loving Chinese consumers, In the creation of high-end consumer experience for consumers at the same time to pass the latest wine dynamics, to create a product and cultural all-round exchange center.

Excellent in the selection, to ensure that quality is the magic weapon

Some industry data show that imported wine in China in recent years, the growth rate is very fast, annual expansion of more than 30%. France only Bordeaux, from July 2010 to June 2011 Import volume is 31.4 million liters, more than the ranking of Germany has been ranked top. However, although a wide variety of imported wines enrich the lives of the people, but some pusher for their own interests to fake selling false, so that consumer interests are impaired, seriously affecting the consumers of imported wine trust, restricting the development of the industry.

"We adhere to the principles of integrity, professionalism, quality, to the near-stringent procurement standards, from the global wine Quality Winery fine selection of hundreds of fine, including five famous French village such as the best winery, some wines even have a high collection and investment value." "Rui to reporters:" We and Italy, France and many other high-end famous Zhuang established an exclusive strategic partnership, through the optimization of procurement processes to reduce procurement costs, to provide consumers with cost-effective products. ”

Increasing domestic demand and quickly seizing the high-end wine shopping market

Public information shows that in 2011 the Chinese (China and Hong Kong region) consumed 1.9 billion bottles of wine, surpassing the UK as the world's fifth largest wine consumer, and China has become the leading international market for high-end wines. Although the current network of wine sales accounted for little, only 5% of total wine sales, but as a force can not be ignored, the development of wine network sales has been unstoppable.

With the consumer's understanding of red wine and in-depth, the consumer's differentiated demand will be clearly subdivided, the current industry is more popular red wine sites, product types, marketing methods, consumption concepts are relatively similar. and network wine network positioning precision, bold innovation, focus on the core advantages of the deployment of high-end wine market, effectively avoiding the low-end market with the homogenization of competition. At the same time, from the domestic network to buy wine product structure, the middle and high-end wine has become the mainstream of consumer demand, which is why the net wine network has not yet launched the industry and consumers are highly concerned about the cause. Right now, the net wine net is in the final preparation stage before the line, the foreground is very worth looking forward to.