New card Position War

Abstract: Nicknamed rebels of the Millet Technology co-founder Lei just entered the mobile phone industry soon, nicknamed Weeks Cannon's Qihoo 360 founder Zhou (Micro Bo) also followed up, the Internet players together smart phone industry. Last weekend evening, Qihoo 360 CEO Zhou said in Weibo

Nicknamed "Rebels" of the Millet Technology co-founder Lei just entered the mobile phone industry soon, nicknamed "Zhou Cannon" Qihoo 360 founder Zhou (Micro Bo) also followed up, internet players flock to the smartphone industry.

On the evening of last weekend, Qihoo 360 CEO Zhou said in his microblog that he would be involved in the mobile phone industry. He said he thought for half a year, decided to choose "type of telecom operators model", do not do production and brand, and customized procurement of mobile phone business products, to nearly 0 of the profit of the cost-effective mobile phone to provide users.

On the same morning, millet technology for the first disclosure of the main generation of the factory-ying-wa Nanjing plant capacity, announced shipments of up to 1.8 million.

Have the same idea of more: Ali, Shanda, Baidu and so on. Baidu appears to be the next player, insiders said, it is about to push its own brand thousand Yuan smartphone, foundry Partners for Foxconn.

It looks like they need to grab the Internet hardware portal. A user, traffic card bit segmentation is about to be staged.

Millet sample

May 4, Nanjing Sunshine High, millet debut its main generation of factory Ying-hua Nanjing Plant internal flow and manufacturing data.

It is not without complacency, said millet monthly capacity stability in 500,000, this year has shipped 1.5 million, total shipments up to 1.8 million.

Millet co-founder Li Vanchang (Weibo) to the "First financial daily," said the vast majority has to the end user hands, pressure on only a small number of channels.

Millet is the internet lineage of mobile phone players, but also the first significant achievement of the practitioners. GfK statistics show that in the fourth quarter of last year, China's smart machine sales nearly 25 million, the first quarter of this year about 31 million. Rough reckoning, millet accounted for nearly 3%.

Li Vanchang said, more than 100,000 shipments, millet can be free of death, more than millions, is a ticket to participate in the industry game.

Zhou is also craving. He said that the mobile phone business thought for six months. Bo, a senior Internet observer and 5G founder, said the millet score stimulated Zhou.

Millet productivity climbing may have touched the Zhou. The information shows that last September, the first batch of construction machines shipped only 1000, last October at the end of 10,000, one months later climbed to 100,000.

Associate of Quality Control Department of Ying-WA Nanjing Company, Millet Division director Huang Jianxun to the reporter disclosed that at present, more than half of Nanjing plant capacity service Millet, currently has 10 SMT production lines, 5 assembly lines, monthly production capacity of 500,000, the end will have 16 SMT production lines, 8 assembly line, monthly output of more than 1 million.

This solved the thirst of millet supply. Before, the industry granted it old play "hunger marketing", the essence is the beginning of the initial supply chain, weak capacity resources. However, Lei (Weibo) has done a lot of articles in marketing, with criticism and ridicule, to survive the fragile period.

Millet Management said the company is essentially a product company, but Millet has successfully played the brand operators. With the influence of the brand, it has obtained the telecommunication operation to agree the order, the supply chain aspect is also very impressive to it.

To win life for it. Ying-da insiders describe a detail: Last year, the beginning of the trial, its spare parts support Limited, once severely limited capacity, but the pre-sale encounter snapped, a number of first-line parts and components enterprises began to negotiate actively.

This ordeal, Lei and his colleagues early psychological preparation, but the difficulty is still more than expected. ' If you knew it was so hard, you might not have done it, ' said Li Vanchang.

Now they have confidence. Li Vanchang said, millet at the end of this year will have 5 million of guaranteed shipments, tens of millions of threshold next year to achieve, and this performance will let other follow the peer has confidence.

Zhou 祎 should have seen these.

New card Position War

Bo said the fear of marginalization in the mobile internet era was the impulse of Zhou 祎 into the mobile phone industry.

Qihoo 360 is a local Internet enterprise traffic in the river. As of the end of last year, it has more than 400 million users, with a penetration rate of 90% and a 255 million browser user, according to the report. On the PC side, 360 security guards, free anti-virus software, browsers and Web site navigation, has constituted a complete structure, can smoothly let it borrow flow profit.

But this advantage may not continue on the mobile Internet platform. Mobile phone defender more than 50 million users, mobile phone application created by the flow effect is not as good as the PC platform.

Bo says this is related to the low radiation power of the mobile internet associated with the product. PC era Windows platform unification, mobile Internet current platform dispersed, fortified, fragmented the market.

In addition, the weakening of browser function and the strength of app client application make it difficult to use a single entrance to traffic. Even with a popular application, it is difficult for traffic traffickers to have the opportunity to master the overall situation.

Sogou CEO Wang Xiaoquan has previously said that if the Internet companies can well answer the smart machine based on what the application, you can successfully find the flow of depressions.

Mobile phone ROM Brush machine industry may be able to make a reference. Rooted in the north of a parallel mobile phone taobao big seller, said recently, to a veteran mobile phone browser manufacturers quotes as an example, each machine pre-installed fee of 2 yuan, mobile phone sales users to activate and then add 1 yuan.

360 had previously done layout. In the PC platform and the link between the intelligent machine, it teamed up with the network Dragon Push 91 mobile phone assistants. Not long ago quietly shares in the brush machine industry ranked leading Brush Machine wizard.

However, the brush machine industry level complex, a mobile phone reach the hands of consumers, may have undergone many brushes, can not guarantee the ultimate experience quality. Zhou may be unwilling to do so, and he wants a more direct and dominant layout.

Other players have similar ideas, all want to borrow the mobile phone to seize the hardware portal, the integration of existing resources, to build an integrated flow of liquidity platform.

Grand before a test of water e-books, but only suitable for literature, can not be integrated into the game, video and other services. Since 2009 it has been looking for new directions, discussing with Foxconn about flat-panel jobs and eventually choosing a smartphone.

Ali is also strengthening its mobile terminal platform, has been in the Aliyun mobile phone integration Taobao System application, and will pay the treasure access system.

The maturity of the intelligent machine industry chain also facilitates the newcomers. The Android system is an incubator, and Qualcomm and MediaTek are rolling out sophisticated schemes to lower the threshold. And the internet giants have no shortage of money, brands, users and traffic, which is their existing fodder and ammunition.

Of course the play is different. Millet and the royal choice of research and development, operating brand, outsourced manufacturing; Ali was a direct hug to the manufacturer; Tencent had previously cooperated with Huawei and other manufacturers to export its own applications, and is now developing an integrated system, with 360 being a "class telecom carrier model".

This is related to their resources. Huawei Terminal Company Personage said, Tencent has the formidable batch application resources, outside does not have the special participation to define the terminal the necessity, the millet, the grand attempt to shape own brand.

Zhou choice of non-proprietary brand subsidies, may be seen in the early days of millet difficult, but also want to pursue speed, bypassing the self-made mobile phone terminal link.

A Aliyun personage says, Internet Enterprise does handset, no longer mainly consider the hardware profit, but the scale effect, the hardware is not deficient can. This changed the industry's original rules of the game. Millet cost-effective, Ali's ultra-low price + red envelopes, Zhou's "0 profit for the special", the hardware low profit as a way to achieve success.

Li Vanchang said, Millet is not qualified to say that only rely on hardware can sell, no users will just for a idea, a application of the bill, the real demand from the comprehensive use of experience. Lei previously concluded that this is the "triathlon" that is, hardware, software, the combination of Internet applications.

Li Vanchang said that the goal of Millet is as soon as 10 million shipments pass, the real foothold, there is such a scale app store and other visible mode can produce benefits, master a large number of user habits, behavioral data, can add value-added services.

This is obviously a long-distance running. In the case of millet, it is necessary to solve the follow-up model to undertake, continuous and stable upgrade capacity; For 360, the need to invest a huge amount of subsidy funds, and comb through the flow of collection, trafficking in the current channels.