News Corp GAO: Mobile Internet makes information publishing cost

"The original people face-to-face communication is consumer-to-consumer, today although two people face-to-face communication, but will hold the mobile phone." After many years, people's ability to communicate face-to-face may not be needed, it can be c2m2c. Gao, Global senior vice president of News Corp and CEO of China Investment and strategy development, said in an in-house lecture.

Such changes, he argues, will make a lot of changes in the media. The original media is "a one-to-many, the big radio, today is" many-to-many, self-propagating ", this kind of communication is not the same as the original way, the process of life in all manner of data recorded, large data mining will have an important role in uncovering the world more and more truth.

Mobile Internet makes information publishing cost zero

Gao that people's behavior varies from reading to viewing to touching, and changing behavior from the perspective of content.

Behind the three screens of TV, PC and mobile phones, the integration and impact of the four huge industries of it, the Internet, telecommunications and media. From the group point of view, the digitization of people also divided into two categories, the traditional generation and the Internet generation-the 32-year-old people under this part. The gap between the two generations is very deep, and at the same time, the content of the generation, consumption has changed a lot.

"2011 Key words are Weibo, 2012 is micro-letter, 2013 is app, it seems that the app represents everything." "Gao said.

He used the media industry as an example, every day to see a new app appeared, the original business model for eating will be overturned, the rice bowls will be smashed. The original media refers to the news organization, with a reporter with hardware, a pair of the one-way channel broadcast. The advent of the technology Internet has revolutionized this model. The cost of information release, from the original very rare to today instantaneous into 0, one night everyone became the media.

"The original people face-to-face communication is consumer-to-consumer, today although two people face-to-face communication, but will hold the mobile phone." After many years, people's ability to communicate face-to-face may not be needed, it can be c2m2c. "Gao said.

Such a change, he argues, would promote a more important role for large data displays. The emergence of large data, the emergence of large data, large data will be excavated in the future, would uncover the world more and more truth.

Intellectual property is a nuclear weapon

Gao said that the traditional media is facing a lot of challenges, affected by several aspects.

The first is the content, the original media content for the king is fundamental, operating scarce content is the fundamental starting point of business, today's content from scarce to a mass.

The second is the channel, the original user's attention is concentrated, today's attention is fragmented. Originally to content as king, today to channel experience as King, this challenge has occurred.

Third, brand. We are very concerned about the media brand, today people do not mind its source. The original media and user relationship is the relationship between the people. The advent of the tablet computer was forced into B2B2C from the original Business-to-consumer, a process that accidentally turned into an implant.

How to deal with such a challenge?

"Traditional media has a lot of content will be more and more outsourcing, professional people's core competitiveness is not to report the world, is to explain the world." Gao said, "Now a cloud of three-screen, plus the integration of content, itself will bring a very large demand." The digitalization of channels is applied more in content. ”

Gao that professional, valuable content is a very central part of the experience of the Kings. As the media industry develops, intellectual property rights and content copyrights will play a more and more important role in "being a nuclear weapon".