Ning Test Water "forecast marketing"

Absrtact: Recently, Shanghai Suning Courier small Zhang in to buy a 1-year-old in suning purchase of three pieces of milk powder customers door-to-door delivery, with the XL and L of diapers asked the other party has no demand, and is willing to sell below the market price of 10 yuan. According

Recently, the Shanghai Suning Courier small Zhang in to buy a 1-year-old in suning purchase of three pieces of milk powder customers door-to-door delivery, with XL and L of diapers asked the other party has no demand, and is willing to be below the market price of 10 yuan sales. It is understood that this is what suning is currently trying to get through the line under the mining of large data to promote the "predictive marketing." This also means that Su Ning will many online shopping malls on the Web page to the customer recommended "may be interested in goods" sent to the door.

Large data model predicts customer demand

Xiacian is a member of Suning Tesco, the previous 6 months, she continued to buy a brand of milk powder in suning. According to its browsing record, she has been browsing 1 months or so of baby clothing and other products. In the recent 3 months, the basic monthly will be in suning easy to buy the king of diapers.

According to this, suning large data Model forecast, Xiacian will again buy King Diaper, in its purchase of milk powder and other goods, let Suning Courier small Zhang carry its often bought brand diapers door-to-door "forecast marketing."

Xiacian in the sign after the milk powder and other commodities, small Zhang took out the packaging good brand diaper. "This is the diaper that our system recommends to you according to your buying habits, do you see any need?"

Xiacian carefully listen to the introduction of the system to help the next single commodity process, said there is just a week to buy related goods, received the recommendation of the Courier, on-site credit card bought in advance of the order, packaged goods.

"There have been some calls to buy goods before, but worry about the false, simply ignored." Su Ning directly brought the goods to come, although some accidents, but just in their own purchase plan, so bought. Suning has a relatively perfect after-sale, even if not satisfied, you can return the replacement, so there is not much to worry about, quite suitable for me such ' lazy person '. ”

Suning related Personage said, for example, mother and child commodities, through the customer's baby milk powder consumption rate, preliminary judgment of weight, and according to buy diaper cycle to judge demand time, and the total amount of habitual shopping every time a series of data, and finally come to a certain size and model of the diaper.

Courier will also be accompanied by extra gifts or extra discounts when they are delivered to the door. In order to determine what products to bring to the door, Suning's member analysts may refer to the previous pay orders, merchandise search traces, add shopping cart merchandise, a single item browsing time, and so on internet behavior, so as to determine the demand products.