No. 1th Store Suning etc add double 12 promotion

Absrtact: With the Taobao double 12 line under the large-scale promotion opens, the O2O industry has been completely detonated this year. Today, a shop, Suning is also involved in the purchase, and continue to create a nationwide panic rush to buy activities. Jing Dong's Pat NET also announced that in the double 12 period, Pat

With the Taobao "double 12" line under the large-scale promotion, the O2O industry was completely detonated this year. Today, a shop, Suning is also involved in the purchase, and continue to create a "national crazy Rob" of the snapping activities. Jing Dong's Pat NET also announced, in the "double 12" period, Pat NET will formally receive the letter card package, and through this platform to the Netizen distributed more than 100 million Yuan Pat Micro shop general Red envelopes.

All these businesses have launched a large number of local life services. Huang, a senior O2O analyst, said in an interview with the Daily economic news that O2O's market is far hotter than it was supposed to be and is in rapid development. "There have been a lot of startups in every subdivision, and it has been a very high valuation for a long time." In the 2011, the electric business developed to the present, the vertical electrical business after another round of storms, barely survive. Next, in the vertical field will rise a large number of O2O enterprises. ”

The transformation of traditional electronic business

Consumer-to-consumer Field Development After 10 years of golden period, has cultivated a mature market and consumers, with the development of mobile Internet, consumer-to-consumer this market also ushered in a turning point. Taobao after the transformation of the electric business platform, Pat Net first.

Reporters from the Beijing-East group Pat Net learned that in the end of the Christmas promotion season, Pat NET will formally receive the letter card package, and will be through this platform to the netizen distributed hundreds of millions of Pat Micro shop general Red envelopes. This is also pat net following the "Double 11" launched micro-trust Friends of the product "take cheap" after again with micro-letter combined with innovative mobile electric business play.

It is reported that micro-credit card package can help users to coupons, membership cards, tickets, movie tickets, etc. into the card bag, after the classification management. Pat Network related responsible person said, through the letter card package, not only can help consumers manage Pat platform coupons, but also to pack for the entrance to consumers to find Pat Micro shop, for micro-shop diversion, the formation of consumer closed-loop experience.

It is reported that August 8 this year, the opening of the Beijing-east mobile phone QQ shopping portal, the formation of micro-letter, mobile phone QQ and mobile phone client combination of boxing mobile end layout. Pat Network has developed a seller of PC stores and micro-letter shop a key to get through the function.

In addition, Pat NET will get through with the Jingdong Mall joint login system, user search long tail goods If no result, will show Pat NET merchandise. This structure and "Cat + Taobao" combination is no different.

Cloud like Digital CEO, Ruijin Group co-founder Anshui in the "Daily economic news" reporter interviewed that, from a series of measures to pat the net can be seen, Tencent and Jingdong on the mobile end of the importance of the essence is a new choice. "In the PC End Pat Network does not have the ability to compete head-on with Taobao." Therefore, in the opportunity of Tencent investment in Jingdong, it chose to start from the mobile side, can surprise walk a way of their own. ”

Analysys International data show that 2013 Pat Net in the field of Consumer-to-consumer electricity market share of 4.5%, ranked second, Taobao's share of 94.2%, ranked first. China electronics [-1.62%] Business Research center of the monitoring data show that China's e-commerce development early Consumer-to-consumer accounted for 90%, in recent years due to the rapid development of the consumer-to-consumer, the proportion has dropped to 60%~70%.

Based on the above data, Huang analysis, the traditional electrical quotient of the form is "grass under the tree", but the O2O field must be "blossom."

At present, Suning purchase in the acquisition of full network, but also formed its o2o in the field of closed-loop. Since the beginning of 2014, full network has been acquired after the integration of Suning Life Services Division, is responsible for suning about the local life areas of all matters. In addition, Su Ning also wants to extend the O2O mode to the local life subdivision industry. Suning related people to reporters confirmed that Suning travel platform or before the end of the year, and in the Suning entity stores open tourism experience shop. This will be Suning's first O2O practice in the tourism industry.

Subdivide into a big trend

In addition to the traditional large electric platform began to focus on the layout of mobile operators and O2O, as well as the 58 of the city, net and other local life information site also joined in.

In fact, all the big platforms coveted in addition to offline life services, as well as the car market. A few days ago, net held a second-hand car O2O trading platform "Fair cars" online conference. Yang Hao-hu, the company's CEO, announced that net will focus on O2O the market next year and plans to invest 100 million of dollars in maintaining the category information platform category-recruiting, real estate, automotive, and life services.

This means that net's O2O strategy from the gradual attempt to input, to fully enter the large-scale strategic capital investment phase. The overall strategy for next year's net is low frequency aggregation on the net platform, where high-frequency applications focus on second-hand cars and automotive market segments. In addition, NET will adopt the Open platform strategy, in order to invest money, investment resources, investment experience and other means to participate in supporting some O2O entrepreneurship projects.

However, "market good car" has not really been known to the user will encounter a rival. Alibaba on December 8 officially online Taobao second-hand car trading platform, users can use Taobao platform to achieve consignment and purchase of second-hand cars.

Taobao car platform in charge of Huang Ye to the "Daily economic news" reporter introduced, up to now, Taobao car service has been with the car, including cat, car easy to shoot, search car, Car king, the first car network and other well-known car dealers to reach a cooperation. "Double 12" period, the user can enjoy the car business free on-site acceptance assessment of car services, covering the whole country except Tibet and other provinces and cities.

Information shows that Alibaba Group is the layout of the automotive industry. Taobao car has been completed in addition to the new car sales, involving the entire life cycle of the entire category, including after-sale maintenance, supplies and modification, O2O service installation, used car overcharging and sales. Cat new car business, Cloud OS Smart cars and car networking business are also in preparation for development.

Commercial software COO Li Zhiban that from the development of the electric business industry, the retail industry still has a lot of opportunities. Only, in the past, the sales of electric dealers are concentrated in clothing, 3 C, books and other fmcg, in addition, agricultural products [0.87% Fund research] customization, life services, automotive services, tourism and other industries have a lot of room for growth. "O2O industry must be a fine differentiation of vertical depth development." Classified information sites do not necessarily have the ability to provide consumers with good enough service, because they can not own their own lives. ”

No matter how many O2O industry has poured in, Taobao still insists on a train of thought "only do platform, do not really participate in the business." "This is also the biggest difference between it and other sites.

In the case of second-hand car trading, it may be easier for Taobao to go than other platforms. Tian Shi Business Solutions vice president of the analysis, second-hand car electric business is the future important development direction, but is still a very small public service. "The second-hand car electric dealer also needs several years to educate the user, and must achieve enough second-hand car to maintain the quantity, only then has the mature market environment, can realize the full popularity." ”

Although NET and 58 O2O services have not been fully recognized by the market, but Li Zhiban that the large platform of user size and cost control ability is a small company unmatched competitive advantage, but the O2O market is still in the dividend period. "The industry is a blue sea, but it is not necessarily the existing platform model that plays a subversive role." It's simple, only fresh blood and patterns can be done to reinvent themselves. ”