No innovation, second-hand car dealers doomed to 300 billion market without

The technical specifications for the appraisal and evaluation of used cars are about to be implemented, stirring a pool of second-hand cars. 2013 years of double 11 of the car electric business war has just dispersed, used cars electric dealers have become hot. In the final analysis, second-hand car manufacturers in a short period of rapid heating up, due to the huge market size.





According to the China Automobile Circulation Association Statistics, last year the national total traded second-hand car 5.2033 million, the transaction amount is as high as 291.649 billion yuan. In fact, this is only a conservative statistical results. According to the Ministry of Commerce, the number of domestic second-hand car transactions last year nearly 8 million. There is no doubt that 300 billion of the market, will detonate the second-hand car electric dealers in a war. But the survival of most second-hand car dealers is not so beautiful.





awkward second-hand car electric dealer




The market for
300 billion is only a conservative figure. 2009 is China's car market blowout growth in a year, the year the new car sales 13.6 million vehicles, a surge of 48% year-on-year. According to industry practice, car owners of the change cycle in 6 years, by this calculation, 2015 before and after the second-hand car trading will break through 10 million, the transaction amount will reach 600 billion.





face such a big cake, the second-hand car electric dealers have been prepared carefully, the goal is naturally the fruit of the division of food. After years of development, second-hand car electric business with the traditional electric business industry, showing a variety of business models coexist pattern. In particular, there are three business models for second-hand car dealers in China:





1, Business-to-business: The most typical second-hand car electric business model, the typical representative of this model is the easy to beat and excellent letter pat. The second-hand car business-to-business mode, one end is the second-hand car dealer, the other end is the 4S shop. Since the recent two 4S stores across the country have launched a second-hand car replacement business, the emergence of business-to-business second-hand car model.





2, Consumer-to-consumer: The most mainstream second-hand car electric business model, the typical representative of this model is a large search vehicle. It is obvious that the second-hand car consumer-to-consumer mode, one end is second-hand sellers, one end is a second-hand car buyers. All along, domestic second-hand cars are individual personal transactions, Consumer-to-consumer second-hand car electric business model has become the mainstream model.





3, C2B: The most popular second-hand car electric business model, the typical representative of this model is Shanghai to open new used cars to help sell. The second-hand car c2b mode, one end is the second-hand vehicle seller, one end is the second-hand cars dealer, through the auction sale form helps the owner to sell the automobile.





At present, the domestic second-hand car electric dealer's three kinds of business model already realized the supply and demand docking, and occupies the place in respective domain. But in terms of scale, the second-hand car electric dealer has not entered the high-speed development stage. Data show that the car easily photographed 2013 trading volume of 100,000 units, turnover of 5 billion yuan, which is used in the field of second-hand cars, the best performance. Compared with the market size of 300 billion yuan, the 2013-year turnover of the car is only drop. Such a dismal performance, it is inevitable to cause people to ponder, where second-hand car electric dealers actually lost?





where the second-hand car dealers lost





only in terms of size, second-hand car electric dealers are fully called a tall project. From the actual performance, the second-hand car electric dealers did not show the characteristics of tall. With the volume of 100,000 last year's car easy to beat, if there is no 4S shop replacement service, the strength of their own home is difficult to achieve 100,000 of the transaction volume.





in fact, car easy to beat is just a miniature of domestic second-hand vehicle electric dealer. Strictly speaking, the use of second-hand car transactions to the Internet, only to complete a business model of migration, second-hand car electric dealers have not yet built their core competitiveness. Therefore, in the author's opinion, the second-hand car electric dealer loses in lacks the core competitiveness this point.





to look at the traditional electric business field, jingdong by virtue of low-cost in the field of 3C to kill a world, when the book sales become a major feature of the field of electrical business. So, how to build their own core competitiveness of second-hand car manufacturers?





in the field of second-hand car trading, the owner has been a weak group, often second-hand dealers to lower prices. In addition, the second-hand car trading order is more chaotic, the owner's rights and interests are difficult to be protected. In response to this situation, some second-hand car dealers in the south have begun to try to build the core competitiveness of services, and try to pry open the door to the gold mine.





to C2B model of Shanghai opened a new second-hand car to sell, will be the auction mechanism introduced second-hand car sales, to eliminate the phenomenon of second-hand car dealers. Objectively speaking, the auction can be said to open a new second-hand sales of the core competitiveness. In order to build the advantage of the second-hand car electric dealer, open the new second-hand cars to sell also has formulated a series of rules, strengthens the service superiority.





As we all know, the evaluation of used cars is the pain point of the second-hand car trade. In response to this market situation, open a new second-hand car to sell a complete set of business Integrity management system evaluation system, and the original similar to pay the same as a second-hand car trading guarantee system. In the process of second-hand car trading, the new used cars are not only a platform for evaluation, but also a regulatory platform. Once there are problems in the second-hand car trade, the new used cars to sell direct compensation to the used cars, the greatest degree of protection of the interests of the used cars.




Compared with other second-hand car dealers,
has many innovations in modes and services and has formed its own core competitiveness. From this point of view, driving second-hand car to sell the leading advantage is worth affirming, but from the market demand, the new second-hand car to sell the core competitiveness is still slightly thin.





service is the future
of second-hand car electric dealer




from the operation of some brands of car 4S shop is not difficult to find, from the initial load of car sales and maintenance follow-up services, to now provide car sales, loan processing, insurance, new car homes and follow-up maintenance of a full range of services. Such a change, has won the praise of consumers, one-stop service concept has become the core competitiveness of 4S stores. Similarly, in the field of second-hand car electric business, service can still become the core competitiveness.





Objectively said that the current second-hand car before and after the sale of such links, there is still a large blind area of service. In the actual second-hand car trade, many buyers will worry about whether second-hand cars prior to the accident, is not stealing vehicles. Shanghai opened a new used car to sell to provide guarantee services, lifting the buyer's guarantee, but there are still deficiencies. If it's like running a new used car, you can sell it to the Public Security Department, to get through the integrated information query channel for used cars, which is undoubtedly a big plus, and it can become the core competitiveness of second-hand cars.





There is also a point that can not be overlooked is that many second-hand car dealers after the completion of the transaction is not followed by the service, second-hand car after-sales service, has become a second-hand car electric dealers have not touched another blind area of service. The follow-on warranty for used cars is still a major obsession for consumers, and many consumers are abandoning second-hand car purchases for fear of subsequent warranties. In the future, how to integrate their own resources for second-hand cars to provide a certain length of warranty and after-sales service, not only can become a source of economic income, but also become a core competitiveness.





Clearly, services are also a foothold for second-hand car dealers. In terms of services, it is commendable that a second-hand car, such as the one used in Shanghai, has become aware of the importance of service and has built services into its core competencies. You know, the service is endless, second-hand car electric business in the service of pioneering still have a long way to go.





in the final analysis, the car is a heavy reliance on service products, destined to use the electric business must be a comprehensive service based on development. Shanghai opened a new second-hand car to sell in the service field of innovative ideas, is a second-hand car electric dealer's breakthrough, but also a development direction. As to the current situation of second-hand car electric business industry, which second-hand car electric dealer can do well service, who will become the biggest beneficiary of 300 billion market.




















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