No printing good products facing the Internet development tide, began to set up network shops

2000, no printing good products facing the Internet development tide, began to set up a network of shops. Today, no printing products online registered members more than 4.3 million, the sale of goods in more than 7,000, daily access to more than 110,000 consumers.

But no printing products on the line of the original intention is not the pursuit of sales, but more care about services.

The traditional retailing industry attaches importance to the instant of the deal and sees the volume as everything. But for the Muji, this is already the idea of the 20th century. From the consumer to the formation of the brand impression of Muji, to the interest in commodities, and then in-depth understanding of goods, to achieve real purchase, the final use of commodity formation evaluation. No printing products hope that in this coherent link, improve the consumer pre-sales and after-sale needs, so as to establish a friendly relationship, not only to complete sales.

Based on this, no printing good products to do E-commerce is not the most important for online sales, more is it as a front guide, so that consumers feel no printing good products, to understand the products without printing.

In fact, there are three functions in the definition of the Web shop: The most important thing is to drain the physical stores, let consumers to the physical store consumption, the second is to communicate with customers, and finally the network shop sales.

No printing products are not for the network store registered users to provide more discounts, or to provide a completely different products with the line. From the data, although there are no printing products online stores registered members more than 4.3 million people, but about 60% of the online store registered users do not trade on the line.

In Japan, no printing products have 385 physical stores, compared to cut the freight in the network shop purchase, consumers are more willing to see in the network shop satisfied with the merchandise, to the offline entity shop Purchase, from the visual, tactile and other angles to understand the goods, avoid the trouble of return goods.

For such consumers, online shop is their early understanding of the way without printing goods, offline Shop is the actual trading place.

Down-line Drainage

In order to be able to line the flow of shops to the physical stores, no printing good products will be online under the full integration.

First of all, when you look at a product in a Web store without printing, you can see the link to view the product in the library at a relatively significant location, and you can see the list of entities on each street after you click it, and although it is not a real-time but relatively accurate inventory (data update every hour), Click on the shop link can further see the line shop location, business hours, telephone and other information, want to get merchandise real-time in the library, you can contact the shop Direct telephone, for consumers to buy offline shop to provide convenience.

At the same time, if the online customers do not want to send the goods to their address, you can also go to the offline entity shop to pick up goods, and to the shop to take the way free of charge.

Second, the network store issued coupons can be used online shop.

For example, in the online store registered member birthday month, no printing products will issue 500 yen coupons. In the past, this kind of coupons can only be used online shop, the use rate is not high. According to the data, the online shop's customer unit price of 10,000 yen, the Entity Shop Guest Unit price 2000-2,500 days, visible for line boarding group and offline passenger group, 500 yen coupons charm completely different.

To this end, no printing products changed the system, so that the network stores issued coupons can be used in the physical stores, to meet those through the network shop to understand the goods, and then ran to the offline shop to buy the needs of consumers, increased the use of coupons at the same time for the offline store import more traffic.

Not only that, no printing products are also developed to the offline entity Shop Drainage Shopping guide mobile app. April 2013, "MUJI Passport" was born, as of March 2014, the number of members reached 1.4 million people. With advanced functions, "MUJI Passport" won the 2013 "Japan Yahoo internet Creative Award-Enterprise Smart Machine App" Gold Award.

App Service Bridge

Undoubtedly, "MUJI passport" is an important link in the O2O Strategic layout of Muji.

"MUJI Passport" integration from the network shop, offline entity stores and other sales channels points, at the same time provide to the store registration points, merchandise review points, nearby shop inquiries, store inventory retrieval functions, and, and Facebook, Twitter ID connectivity, Reduce the trouble of membership registration.

In the daily offline shopping, often encounter such a situation, they want to buy goods because out of stock can not buy in time, so that the salesperson to help adjust the goods will have to wait for a period of time, and will not be able to transfer the arrival. And no printing products This app just to solve the problem.

"MUJI Passport" provides the function of the commodity shopping guide, not only can see the product of no printing good selection push, at the same time the consumer can also according to the commodity name and the commodity code carries on the search, according to the commodity type chooses oneself wants the commodity. When consumers found their favorite products in the "MUJI passport", they can see through the map in the vicinity of the store whether there is inventory.

This is the "MUJI Passport" app on the most distinctive features, from the line to the offline diversion provides a great convenience, is to open up online and online important bridge.

When consumers come to the offline physical stores to consume, scan the app bar code at the cashier can get to the store check-in points and the corresponding consumer bonus points, that is, "MUJI Mairu", similar to Taobao "member growth value", online shopping mall and online store 1 yen can get 1, Online store check-in 1 times to get 10, in the network shop to publish a product comment can obtain 10, the member birthday month shopping can obtain double "MUJI Mairu", this kind of integral accumulates to a certain degree may obtain the corresponding grade and may in the no printing good product direct arrives the shopping "the MUJI shopping integral" Reward。

The same reward system, to a certain extent, through the line under the integration of the development path.

Data is the best tool to implement O2O

In this era of vital data, the data are of particular concern to the print-free product.

Because no printing products in the network of coupons issued coupons can be used online store, and because each ID received coupons on the bar code are unique.

So, through the data can know how many people how many times to which shop to use the consumer coupons, which people like to which shop consumption, which customer when bought what thing, and they live what kind of life. In fact, the analysis of each customer is critical, only to understand the customer's living conditions and needs to better meet them, so as to achieve O2O, for line to offline drainage to facilitate.

With the widespread popularity of social media, it has become commonplace for the O2O of the offline physical outlets to initiate topic discussions on Facebook and Twitter, and to distribute coupons and other rewards to participating customers. In turn, the analysis of unstructured data on social media has become increasingly important.

It is noteworthy that in social media, each customer will become a media, his attitude can easily affect a group of people around him, the purchasing power of customers and his social media influence is not symmetrical, those who occasionally bought a product of your customers or never buy your products, the voice power of the people can not be ignored.

In the concept of no printing good products, do not attach importance to the exchange of each customer, do not talk about O2O. Therefore, no printing products and each customer to establish a good relationship as the core of O2O.

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