Nokia says to Microsoft: Change the way you do things

Nokia shouted to Microsoft: Change your Way "Sohu It News" Beijing Time, July 30, Nokia's vice president for Applied development, Bryan Biniak, said in an interview in Friday, Bignac a positive view of the future of Microsoft's Windows Phone platform, But Microsoft must change its approach. Last quarter, Nokia sold 7.4 million Lumia smartphones, despite the record-breaking, but compared to Apple's quarterly sales of 30 million units, Samsung sales 70 million Taiwan gap is still large. Now the question is: Nokia put all the eggs in a WP basket, and Microsoft? Its first major business is not Windows Phone, in fact, WP is not its second, third, or even the four business. Nokia wants to succeed only on its own. Here's a brief summary of the interview: Hard Struggle Bignac clearly Nokia is now facing a "hard struggle", and partner Microsoft is in the same position as it used to be. When Microsoft launched its Xbox console, the market was dominated by Nintendo and Sony. Microsoft's lack of accumulation, in order to surpass its rivals, Microsoft's exclusive launch of the Halo game. Bignac believes Microsoft should do something similar. He said: "Give me a reason to change the platform, I have to make sure that you care about the app not only on our phones, but also better." We also offer a unique experience that you can't get from other phones. "The responsibility to compare Windows Phone to the Xbox is a problem: the smartphone market is dominated by Andorid and iOS, and this time Microsoft did not launch hardware, so there was no incentive to promote brands and innovative brands. Bignac did not entirely blame Microsoft for the failure of Windows Phone, but he does point out that although Nokia and Microsoft have been close partners for 2 years, the way they work is completely different. Nokia is a smartphone maker known for its innovation and development, and it has released 10 new Lumia handsets in the past 12 months alone. What about Microsoft? It brings the tradition of desktop software to mobile software, desktop software is generally updated once a year, the result is mobile software updates to keep up with the fast changing smartphone market. Missed opportunity Bignac said: "We continue to introduce new equipment, for each new equipment, if there is an application someone care, but the device does not, you will lose sales opportunities." "We try to change our cultural thinking and say ' time is fundamental '." By the end of a fiscal year at Microsoft, you want to be close to the target; it's not good for us, we're selling mobile phones today. "Bignac agreed that Nokia would continue to send information to Microsoft to change its approach to the mobile business, and as a powerful platform, the program was the key to success." How do you sell mobile phones without apps? "People rely on apps for their daily lives, and if you don't have the apps I use every day, I don't change the operating system because we don't want to compromise our lifestyle because we have to change our phone." "" This is not just about hardware, it is related to hardware tools, there is no program you can not sell mobile phones, you can not sell. "On the hardware, Nokia is working very hard. It introduces a color polycarbonate shell, the Lumia 1020 camera function is amazing, but this is not enough, mainly software problems. Windows Phone has 165,000 programs, 2.5 former Microsoft-Nokia alliance with 7,000. Now Apple has 900,000 programs, Google has 1 million. Many people do not choose WP platform, this is a major reason, but Bignac believe that the number gap is not a big problem, the key is that some of the procedures should have not. Bignac says Nokia and Microsoft are negotiating with any single developer in the world who has developed important applications, and he promises that these important programs will go into WP. Coexistence Microsoft and Nokia are the key to coexistence, in the interview, Bignac has been used to "we", it refers to not only Nokia, but also including Microsoft. The success of WP is crucial to Nokia, but Microsoft's people don't seem to attach much importance to it, they are circling windows, Office, Xbox, surface and other products. Bignac still maintains a positive view of the future of bilateral relations. He says carriers need a third ecosystem, and it wants to give customers more options, and they want to negotiate more with Apple, Samsung and HTC. Finally, Bignac said: "As a company, we do not want to rely on anyone, waiting for them to correct." ”