Nuggets high-end E-commerce: Luxury brand portal baotime.com online

Nuggets high-end E-commerce:

In the Chinese Internet consumer market competition is booming, luxury brand portal baotime.com low-key online, to the high-end category of E-commerce, the first in China to serve high-end user-oriented vertical portal.

China's high-end consumption matures

China's rapid economic growth has brought huge consumer demand, many international high-end brands have landed in China, which makes China a global luxury market growth pole, will soon overtake Japan as the world's first. China's current luxury-goods consumption market is $7 billion trillion, accounting for 13% of the world's luxury consumer market, which is still growing at an annual rate of 20% per cent, and will surpass $12 billion in 2015. Nielsen's survey shows that China's outbound shopping consumption of up to more than 3 billion U.S. dollars a year, accounting for nearly half of the luxury goods market, and the trend has risen year in, in order to shorten the distance between luxury and domestic consumers, in order not to allow luxury goods for high tariffs and far away from abroad, China's business sector has been discussing the corresponding measures The main adjustment of cosmetics, jewelry, leather goods, such as tariffs.

International high-end brands do not see China as the largest contributor to sales, in the fields of watches, perfumes and cosmetics, leather goods, fashion and high-end wines, Louis Vuitton (Louis Vuitton), Chanel (Chanel) and Omega (Omega) and other European brands have been enduring, In order to maintain the influence and leadership in the Chinese market, these enterprises scramble to expand and government the soil. By contrast, more high-end brands are mixed, not to give up the Chinese super cake, but also trapped in the traditional mode of expansion, for China's development prospects remain cautious.

High-end e-commerce emerged

"The rapid growth of e-commerce has increased from low-end to high-end, and demand for luxury goods is booming," said China's Internet authoritative investigative agency, Eric. How to find a new way to expand to meet the needs of high-end brands and high-end consumer groups? All along, China's internet has been exploring this conjunction. Chinese online users are more in Taobao and other sites on the basis of cultivation, internet users of higher sensitivity to the price, the latest hot group buy category site is also the main price advantage. Investors pointed out that a large number of homogeneous enterprises brought price competition and service competition, which makes the face of the public-oriented business enterprise vision vague, market share lack of stability, the risk is also greatly increased.

E-commerce continues to market segmentation, so that consumers of online shopping also gradually diverted. McKinsey predicts that by 2015 China's affluent households will reach more than 4 million households, but there are few dedicated sites for the affluent, and that a large number of sites are pursuing user-level rather than user-quality and have long looked to the "denominator profit" model. Luxury E-commerce, a single transaction and trading average price to create new highs, many sites to explore this business opportunity, but in the vertical classification of niche, lack of industry leaders and market-leading, a large number of non-authentic also let such a market disorderly. Accurate operational positioning, high quality consumer groups, a huge growth trend, these become the basic elements of high-end e-commerce.

Global luxury brand 4S Shop

Luxury brand portal baotime.com has been quietly research and development for half a year, low-key online after still attracted the industry's high attention, the website advocates "quality lifestyle", the user group concentrated in China's most large-scale and consumption of fashionable people, high-income families and social elites, mainly provide rich consumer information, Three-dimensional product promotion and quality of exclusive services; On the other hand, baotime together with the most trustworthy high-end brands and businesses, through the spread of the platform, E-commerce extension of high-end brand communication awareness, User Services, classified marketing systems, so that the brand and business to obtain the maximum income, to achieve the steady expansion of consumer groups Baotime.com CEO of the novel has served in the century Jiayuan, Shanda Group Network, proficient in brand marketing him, a change to the pure dull business relationship, set up a "brand, commodity, interpersonal" three-party SNS, integrated into the e-business system, Meet the high-end brand and consumer groups of deep communication needs.

Nuggets high-end E-commerce market is not accidental, the Secretary of the new Taobao site of the market model is not keen, and the brand official website of the store model also has bottlenecks, "the global luxury brand 4S shop" is the secretary of the new Baotime.com image description, and this should be like a flock of birds, together with the characteristics, Users in the consumer experience, in addition to enjoy luxury, can find their own group ownership-for high-income people, the sense of belonging is very important.